Sharing Key Findings on European Pangasius Markets Establishing a - - PowerPoint PPT Presentation

Sharing Key Findings on European Pangasius Markets

Establishing a Sustainable Pangasius Supply Chain in Vietnam

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Pangasius Supply Chain in Vietnam Launching Ceremony 02.08.2013, Ho Chi Minh City WWF Austria:

• Ms. Sabine Gisch-Boie, Ms. Linda Zednicek

• Rising global demand for food, fiber, fuel etc. leads to

increasing pressure on resources and unsustainable supply of commodities.

• MTI was initiated to transform markets. Focus is on

commodities (e.g. timber, whitefish) that most impact the critical biodiversity regions (e.g. Mekong).

Background: Market Transformation Initiative (MTI) of WWF

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• MTI approach – Leverage Effect:

7 billion Consumers 1.5 billion Producers About 300-500 companies (e.g retailers) control approx. 70 % of choice

SUPA Project:

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Study on market potential of sustainably produced Pangasius in Europe

• Interviews with 14 retailers in France, Germany, the

Netherlands, Spain, Austria and UK

• Time frame: April – September 2013
• Consultant: Mr. Carson Roper

Objectives:

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Objectives:

• Market analysis and market potential for sustainable

Pangasius in Europe

• Recommendations based on conclusions of the study

what do retailers expect in terms of volume, price, sustainability, business relationships etc.?

Some quotes from retailer interviews…..

“Independent certification is important to build trust - ASC satisfies this need” “Customers rely on the retailer to act responsibly” “Need consistent quality products” “We need organic and ASC, Global GAP plus GFSI benchmarked

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“We need organic and ASC, Global GAP plus GFSI benchmarked food-safety program.” “Key issues are animal welfare, environment, food safety (chemical usage) and feed ingredients.” “Need a solution for non GM feed ingredients. Traceability is an issue.” “Opportunity for education about Pangasius…good stories are needed”

Biggest issues for retailers are:

• Food safety
• Social impacts
• Environmental

impacts

• Price

Retailers are very sensible

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Very complex for retailers to include all those aspects! Do not want to RISK anything!!! Reputation!!! Retailers have clear (fish) purchasing policies Verification: Credible Third party certifications

Retailers have fish sourcing policies

e.g. Seafood sourcing policy of Aldi:

Retailers are looking for solutions to credibly demonstrate that they have solved the issue of sustainability.

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e.g. Seafood sourcing policy of Aldi:

• Certification: Global Gap, ASC or Bio
• Siting: respectful use of eco-systems
• No prophylactic use of anti-biotics or

chemicals

• Animal welfare – stocking densities
• Etc…

Retailers: Complexity of certifications

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Pangasius Certification - Opportunities

• Fish consumption will increase: 2011: 154 Mio t / 2021: 172 Mio t

(Aquaculture: +32%)

• Retailers: fish sourcing policies
• Certification schemes to demonstrate via 3rd parties responsible

practices

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practices

• GMO-free feed, animal welfare
• Improved food safety / quality

effect on customer

• relationships. Positive reputation of the Vietnamese pangasius

sector.

• Market development

SUPA project

Key ingredients for success:

• 1. Food safety/quality assurance along entire

supply chain (sodium tri-polyphosphates, citric acid,

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(sodium tri-polyphosphates, citric acid, glazing, water quality, waste management, hormones etc.)

• 2. Certification along entire supply chain

(food safety, environmental and social parameters)

www.wwf.at sabine.gisch-boie@wwf.at

Thank you!

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linda.zednicek@wwf.at