Pangasius Forum Vietfish 2014 Klaas Jan Mazereeuw - QA manager - - PowerPoint PPT Presentation

Pangasius Forum Vietfish 2014

Klaas Jan Mazereeuw - QA manager 06-08-2014

About us

• Founded in 1995 and based in Urk, the Netherlands
• Started importing Pangasius in 1999
• Importing and distributing 35.000 Mton frozen fish

products annually to > 30 countries worldwide

• 50% of sales concerns Pangasius product
• Since 2013 member of the Maruha Nichiro Group

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Turnover

25 50 75 100 125 2009 2010 2011 2012 2013 2014 2015

Turnover (x € 1mln)

Wholesale Retail

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Retail – Private label

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Think Global, Act Local

Sales Sourcing

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• A dedicated team of Seafood professionals active for us in

Vietnam 12 employees (4 office, 8 inspectors) Sourcing & sales including shrimps, oilfish,

• ctopus, squid, cuttlefish, clam, tuna, etc.

Factory & farm audits Controlling manufacturing proces Quality reports, sustainability projects Lab analyses

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SEAFOOD CONNECTION IS VERY MUCH SUPPORTING THE NEW DECREE!

About the new Decree

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Will create more transparant, level playing field Unique opportunity to improve the quality of Pangasius in general Will improve the image of Pangasius in long term Connects perfect with promotion campaign Premium Pangasius ‘Your everyday Fish’ Can temporarily cause decline in Pangasius sales but long term outlook is positive

New Decree

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• Suggestions

Get support from stakeholders in Pangasius industry Form a Project Team to avoid implementation problems Allow industry reasonable Fase-out period Expand Promotion campaign Premium Pangasius ‘Your everyday Fish’

New Decree

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Seafood Connection is supporting core values of new Decree We look forward to share our suggestions with responsible

• rganisations in Vietnam

Conclusions

Questions? Nice to meet you during Q & A

Thank you for your attention