Benita Matofska Sharing Economy Expert Comparison marketplace for - - PowerPoint PPT Presentation

Benita Matofska Sharing Economy Expert Comparison marketplace for the Sharing Economy

What We Know About the Global Sharing Economy The first comprehensive overview of data on the Sharing Economy from around the world First piece of living research

www.compareandshare.com/what-we-know-about-the-global-sharing-economy/

The Sharing Economy is growing faster than Facebook, Google and Yahoo combined1 Valued at $15 billion2 in its first 7 years compared to the combined growth of Facebook, Google and Yahoo of $11 billion3

1.Business Insider

• 2. PwC, 2014
• 3. Business Insider

Sharing Economy :

Size of the Market

$15 billion globally4 $335 billion by 20255 Collaboration at work generates £46 billion6 There are £3.5 trillion of idle resources7 $10 billion of value from idle capacity in the car industry8

• 4. PwC, 2014
• 5. PwC, 2014
• 6. Deloitte, 2014
• 7. The People Who Share, 2014
• 8. Arun Sundararajan, NYU Stern

Sharing Economy: Participation

28% sharing globally9 68% adults globally willing to share / rent goods for money10 64% participation in UK11 Participation to double within next 12 months12 Highest rates Asia-Pacific 78% willing to share goods13

9. Havas Worldwide, 2014

• 10. Nielsen,, 2014
• 11. Nesta, 2014, The People Who Share, 2013
• 12. Crowd Companies, 2014
• 13. Nielsen, 2014

25-34 year olds driving the Sharing Economy14 2.68 billion Generation Share globally15 51% prefer to share rather than own16 57% say they can find anything they need to rent or borrow online17 73% say the Sharing Economy is important18

Demographics: Generation Share

14 .Havas Worldwide, 2014

• 15. The People Who Share, 2015
• 16. Havas Worldwide, 2014

17.Havas Worldwide, 2014

• 18. American Planning Association, 201

Generation Share: Insights

30% used Sharing services to save money19 40% used Sharing services to earn income or learn new skill20 51% try products that support good causes21

19,20,21: JWT Intelligence, 2014

Sharing Economy:

Drivers

Saving & making money22 Sustainability & collective good23 Technology24 Changing values25 Convenience26

• 22. Vision Critical & Collaborative Lab, PwC, 2014
• 23. Leo Burnett, 2014, Havas Worldwide, 2014
• 24. Zipcar, 2013, Lattitude & Shareable, 2010
• 25. Vision Critical & Collaborative Lab, 2014, Havas Worldwide, 2014,

IPSOS, 2013; Heinrichs & Grunenberg, 2013, Leo Burnett, 2014

• 26. Vision Critical & Collaborative Lab, Crowd Companies, PwC, 2014

Trust Privacy & Security Ease of sharing Insufficient knowledge

• f how to get started

Sharing Economy:

Barriers

Investing in the Sharing Economy

7,500 sharing platforms globally27 37% of Sharing Economy startups are VC funded28 80% of Sharing Economy startups see crowdfunding as best way to raise capital29 $28 million a day is invested in Sharing Economy startups30

27 & 29. Compare and Share, 2015 28 & 30. Crowd Companies, 2014

What is Being Shared? Most popular: Appliances (48.5%) sports equipment (41.5%) and Electronics (26.5%) 31 Electronics (28%) Skills (26%) 32 Tools, appliances, sports equipment 33 Pre-loved goods (34%) 34 Media (10%) 35

• 31. Havas Worldwide 2014
• 32. Nielsen 2014.
• 33. PwC, 2014
• 34. Vision Critical & Crowd Companies, 2014
• 35. Nesta, 2014

40% say they will attempt new types of sharing36 91% of sharers say they will recommend sharing services via social media37 Up to 50% of Millennials intend to engage in more sharing in the coming 12 months38 60% of adults in the UK say they’ll swap goods in the future39 91% of adults intend to continue sharing in future40

36, 38. Havas, 2014 37, 40. Vision Critical & Crowd Companies, 2014

• 39. State of the Sharing Economy,

Opinium, The People Who Share, 2013

Future Predictions

Questions? @benitamatofska @compareandshare www.compareandshare.com