SLIDE 1
Experiences & Outcomes
- I know that popular culture,
the media and peer pressure can influence how I feel about myself and the impact this may have on my actions.
HWB 3-46b / 4-46b
Sex, gender, stereotypes and the media Lesson 1 Experiences & - - PowerPoint PPT Presentation
Sex, gender, stereotypes and the media Lesson 1 Experiences & - - PowerPoint PPT Presentation
Sex, gender, stereotypes and the media Lesson 1 Experiences & Outcomes I know that popular culture, the media and peer pressure can influence how I feel about myself and the impact this may have on my actions. HWB 3-46b / 4-46b
SLIDE 2
SLIDE 3
Learning Outcomes
We are learning to
- understand how we can be influenced by the media and how this might
affect what we do, buy or how we behave Success Criteria
- I can find the meaning of, and discuss, the terms, “sex”, “gender” and
“stereotype”.
- I can identify gender stereotypes in the media and explore the effects of
these on expectations of behaviour for women and men.
SLIDE 4
Safety Warning
SLIDE 5
What do we mean by the terms … Sex? Gender? Stereotype?
SLIDE 6
Sex
"Sex" refers to the biological and physiological characteristics that define men and women. "Male" and "female" are sex categories.
World Health Organisation (WHO)
SLIDE 7
Gender
“Gender” refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women. “Masculine” and “feminine” are gender categories.
World Health Organisation (WHO)
SLIDE 8
SLIDE 9
Stereotype
A widely held but fixed and oversimplified image
- r idea of a particular
type of person or thing.
SLIDE 10
Gender stereotypes in the media
SLIDE 11
Questions to consider
- Who is the advert aimed at?
- Is it immediately clear what is being advertised?
- Who is shown on the image?
- If there are people in the advert, how would you describe them?
- How are women and men portrayed? Is this the same or different? How?
- How much space does the woman’s/man’s image take up? Where are they
positioned in relation to one another?
- In the image is one person more powerful than another? What makes you
think this?
- What does the wording say about the advertiser’s attitudes to women and
men?
SLIDE 12
Something to think about …
What do we mean by the terms
sex gender stereotype?
What do we mean by the terms
- sex
- gender
- stereotype?
What do we mean by the terms
sex gender stereotype?
What messages do we get from the media about the roles and expectations for women and men?
SLIDE 13