How the Media Influences Gender Roles by: Austin Perron What are - - PowerPoint PPT Presentation

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How the Media Influences Gender Roles by: Austin Perron What are - - PowerPoint PPT Presentation

How the Media Influences Gender Roles by: Austin Perron What are Gender Roles? Gender stereotypes typically generalized as male and female for western culture most relevant in education, profession, housework, decision making and,


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How the Media Influences Gender Roles

by: Austin Perron

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What are Gender Roles?

  • Gender stereotypes
  • typically generalized as male and female for western culture
  • most relevant in education, profession, housework, decision making and,

child care

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Most Commonly Seen Forms of Media

  • Television Shows
  • Advertisements
  • Movies
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Advertising

  • Directed towards certain genders which in turn creates a desire for the item
  • Advertisers use preconceived ideas about gender roles for their

advertisements

  • Influences the next generation to have similar ideas towards their role
  • https://www.youtube.com/watch?v=NJtZ8cPPCJ0
  • https://www.youtube.com/watch?v=gPXd_5TQCiU
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Television/ Movies

  • T.V and movies have plots and conflicts usually associated with gender of

the lead role.

  • Male targeted shows are typically have more action and bravado
  • Female targeted shows have more drama and have plots dealing with more

person conflicts

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Male Movies and Television

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Female movies and televison

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Things are Starting to Change

  • Although still seen today these influences are becoming and less gender

specific.

  • With Movies like the "Hunger Games" and "Divergent" that are full of action

with strong female leads

  • As for guys we now have Movies like "That Awkward Moment" and "What to

Expect When You're Expecting."

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sources

  • Essentials of Sociology, James N. Henslin,2011-2015, page 303
  • Gender Roles in Media, Allison Lantagne, 5/15/2014/ the blog- Huffington

post http://www.huffingtonpost.com/allison-lantagne/gender-roles- media_b_5326199.html

  • Marketing and Advertising Statistics, Entrepreneur, 03/13/06,

http://www.entrepreneur.com/article/82004