SEO RYAN KING hello@ryancanhelpyou.com @ryancanhelpyou #signatureceo - - PowerPoint PPT Presentation

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SEO RYAN KING hello@ryancanhelpyou.com @ryancanhelpyou #signatureceo - - PowerPoint PPT Presentation

Jan 11, 2023 225 likes •765 views

SEO RYAN KING hello@ryancanhelpyou.com @ryancanhelpyou #signatureceo www.ryancanhelpyou.com/talks/seo OUR GOAL S ee E xtra O pportunities OUR GOAL S earch E ngine O ptimization AWESOME. But what does that mean? YOUR AUDIENCE

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SEO

RYAN KING

hello@ryancanhelpyou.com @ryancanhelpyou #signatureceo www.ryancanhelpyou.com/talks/seo

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S E O

ee xtra pportunities

OUR GOAL

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S E O

earch ngine ptimization

OUR GOAL

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AWESOME.

But what does that mean?

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YOUR AUDIENCE

Website

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YOUR AUDIENCE

Website

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YOUR STORY

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YOUR SUCCESS

Website

www SEO

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Search Overview

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SEARCH

93% of online experiences begin

with a search engine.

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SEARCH

75% of users never scroll past the first

page of search results.

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MOBILE

Mobile has surpassed desktop in digital media time spent by device, according to comScore: May [2014] turned out to be a banner month for mobile … Mobile platforms – smartphones and tablets – combined to account for 60% of total digital media time spent, up from 50% a year ago.

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PPC

Pay-Per-Click Advertising

Google AdWords, Adkontekst, Bing/Yahoo Network, Yandex and YouTube

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GOOGLE ADWORDS

http://www.google.com/adwords/

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SMO

Social Media Optimization

Facebook Ads, Facebook Exchange

https://moz.com/blog/10-things-ive-learned-while-learning-facebook-ads

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On-Page Optimization

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QUALITY CONTENT

Grow your brand & become the authority

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QUALITY CONTENT

  • Well written and catchy titles (click-through)
  • Use keywords in filenames
  • Alt tags for images
  • Think about what unique content items you can

provide your customers (ebooks, podcast, videos, blog posts)… and tag them!

  • Promote sharing of your content:

https://moz.com/blog/roadmap-creating-share-worthy-content-massive- distribution

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SPEED

  • Optimize Images
  • Reduce file size of PDFs and other docs
  • Not too many images

https://developers.google.com/speed/

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ACTION ITEMS

1) Write unique keyword rich Title Tag 2) Meta Description 3) Meta Keywords 4) Easy URL Structure for with keyword 5) Search Engine Friendly Website Design 6) Breadcrumb Navigation 7) Keyword Research 8 ) H1,H2,H3,H4 Tags ( include your main keywords) 9) Effective use of robots.txt file

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ACTION ITEMS

10) XML & HTML Sitemap 11) Alt Tags for images 12) Internal Linking of web pages 13) Choose best file names with your keywords 14) Use of No-follow links 15) Your Mobile site version 16) Keep your code as simple as you can 17) Keyword Density 18) Remove Canonical Problem ( if it is exists)

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Off-Page Optimization

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CONTENT MARKETING

Brand Development

BUZZ MARKETING

Word-of-Mouth

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LOCAL SEO

  • 1. Join your Local Chamber of Commerce
  • 2. Join Local Networking Groups
  • 3. Run Local Events and Syndicate with Event-listing

Websites

  • 4. Sponsor Local Charities and Causes
  • 5. Get Local Press (With a Link)
  • 6. Participate and Recruit in your Local University’s

Job Fair

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LOCAL SEO

  • 7. Get Listed on Website of you Local Suppliers or

Partners

  • 8. Be Controversial: Fight a Cause
  • 9. Buy Local Products and Services
  • 10. Advertise on Local Classified Sites
  • 11. List on Location-based Mobile check-in Services
  • 12. Run a Groupon or Living Social Campaign
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Measuring Success

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WEB ANALYTICS

Google Analytics

“Track thousands of data in an ongoing manner (also in real time) using a dedicated tool for measuring traffic and its efficiency.”

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WEB ANALYTICS

44% of survey respondents said they

lacked the metrics to demonstrate the impact of marketing in 2014.

49%

  • CMOSurvey.org
  • f marketers used intuition, not

data, when thinking about where to invest marketing spending.

  • Adobe Survey 2014
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GOOGLE ANALYTICS

http://www.google.com/analytics/

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GOOGLE ANALYTICS

http://www.google.com/analytics/

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https://adwords.google.com/KeywordPlanner

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Tools

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WORDPRESS PLUGINS

https://wordpress.org/plugins/wordpress-seo/

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Resources

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RESOURCES

Slides

http://ryancanhelpyou.com/talks/seo

eBooks

http://d2eeipcrcdle6.cloudfront.net/guides/Moz-The-Beginners-Guide-To- SEO.pdf https://moz.com/blog/seo-cheat-sheet https://www.smartinsights.com/membership/basic-signup/

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RESOURCES

Tutorials / Tips & Tricks

https://moz.com/learn/seo http://training.seobook.com/seo-training-overview http://www.bruceclay.com/seo/search-engine-optimization.htm https://moz.com/beginners-guide-to-seo https://moz.com/search-ranking-factors https://moz.com/google-algorithm-change#2015

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RESOURCES

Upcoming Meetups

Wednesday, November 18, 2015

http://www.meetup.com/webcontentmavens/events/ 225576123/

Thursday, November 19, 2015

http://www.meetup.com/Level-Up-Silver-Spring-Business- Development-MeetUp/events/226239317/

Thursday, December 3, 2015

http://www.meetup.com/Workshop-How-to-Start-Your-Business- Right/events/226231698/

Friday, December 4, 2015

http://www.meetup.com/onlinemarketingmaryland/events/ 223893003/

Wednesday, March 9, 2016

http://www.meetup.com/nova-ux/events/226370507/

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RESOURCES

Industry Trends / SEO news & reports

http://www.searchenginejournal.com/ http://inbound.org

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RESOURCES

SEO Quiz

https://moz.com/seo-expert-quiz

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THANK YOU

Questions?

Ryan King hello@ryancanhelpyou.com @ryancanhelpyou