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Second in the dock: plain packaging Twitter: please use hashtags - - PowerPoint PPT Presentation
Second in the dock: plain packaging Twitter: please use hashtags - - PowerPoint PPT Presentation
A shared vision for 2034 A vision for 2034? Second in the dock: plain packaging Twitter: please use hashtags #FoodPolicyOnTrial & #PlainPackaging Were audio recording this (not live) & will subsequently post it on our website
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A shared vision for 2034… A vision for 2034…?
- Jon Alexander
- Dr Julian Baggini
- Emeritus Professor Liz Dowler
- Jo Lewis (Chair)
- and you!
Our jury panel
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A shared vision for 2034… A vision for 2034…?
- 1. Alex Haigh, Valuation Director, Brand Finance
- 2. Craig Mawdsley, Joint Chief Strategy Officer,
AMV BBDO
- 3. Dr Helen Crawley, Director, First Steps Nutrition
- 4. Ben Pugh, co-founder and CEO, Farmdrop
- 5. (and you!)
Our expert witnesses
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A shared vision for 2034… A vision for 2034…?
Alex Haigh
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6.
Plain Packaging – The Damage
Alex Haigh, Valuation Director, Brand Finance
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7.
Damage to those consuming these products
Ø Removes consumer choice Ø Monopolisation of the market Ø Lower quality products Ø Push towards unregulated and adulterated products
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8.
Damage to brands
Findings from the Brand Finance Plain Packaging 2019 report Ø $234.0 billion of enterprise value stands to be lost Ø The implied loss across the entire beverage industry is $430.8 billion Ø Alcohol producers: AB InBev, Heineken, and Pernod Ricard, would see 100% of their revenue exposed
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A shared vision for 2034… A vision for 2034…?
Craig Mawdsley
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A shared vision for 2034… A vision for 2034…?
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A shared vision for 2034… A vision for 2034…?
Dr Helen Crawley
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A shared vision for 2034… A vision for 2034…?
Ben Pugh
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A shared vision for 2034… A vision for 2034…?
Comments & questions from the audience
Twitter: please use hashtags #FoodPolicyOnTrial & #PlainPackaging Note: we are audio recording this event (not live) and will subsequently post that on our website
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A shared vision for 2034… A vision for 2034…?
Deliberation and judgement…
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