Scrum in Sales Denny de Waard Jeff Sutherland iSense & - - PowerPoint PPT Presentation
Scrum in Sales Denny de Waard Jeff Sutherland iSense & - - PowerPoint PPT Presentation
Scrum in Sales Denny de Waard Jeff Sutherland iSense & Founded in 1998 +/- 40 employees in Gouda +/- 40 employees in Bangalore +/- 200 ICT-professionals Mission: Increase success & happiness of people and
iSense & …
- Founded in 1998
- +/- 40 employees in Gouda
- +/- 40 employees in Bangalore
- +/- 200 ICT-professionals
Mission: Increase success & happiness of people and
- rganizations by facing challenges
together
Business Units iSense
- iSense ICT Professionals
– Recruitment of ICT professionals (permanent and contract based)
- iSense Prowareness
– Agile coaching and training – Agile Development capacity
- Local
- Offshoring (India)
Why consider it?
- Agile Coaching was a new service
- It helped our client teams in India
- iSense has a very open/transparent
culture – All company figures are ‘public’ – Results are openly discussed
Scrum Overview
Roles Artifacts Meetings Product Owner Product backlog Sprint planning Team Sprint backlog Daily Scrum Scrum Master Burndown Sprint Review Definition of Done Retrospective
Roles
- Product Owner – Managing Partner
- Team – Marketing, Sales and consultants
- Scrum Master – marketing or sales
trainee
Product & Sprint Backlog
- Pipeline (product backlog)
– Current Clients – Deal – Offer – Workshop – ‘They are interested’ (event) – ‘We want them’
- Sprint Backlog
– What do we need to do this week to move someone through the pipeline?
Burn up
27 28 29 30 31 32 33 34 35 36 37 38 39 Ideaal 1,00 2,00 3,00 4,00 5,12 6,25 7,38 8,50 9,50 10,5 11,5 12,5 13,5 Subtotaal 0,07 0,26 1,18 4,55 4,55 4,55 4,54 5,35 5,79 5,89 5,89 7,13 13,0 2 4 6 8 10 12 14 16
Waardeplaatsing Q3
Ideaal Subtotaal
Burn down
5 10 15 20 25 30 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Astitel
Agile Event (16 sep 2011 - W37)
Ideaal Te gaan
Definition of Done
- Signed contract and delivering value to
the client
Daily Scrum
- Everyday at 9:15
– If not available, explain the 3 questions to someone else who can share it
Retrospective
- Everybody has to write 2 notes on 3
subjects: – What went well this sprint – What caused problems this sprint – What will cause problems in the future
- Helps to end the week positive and create
continuous improvement
Sprint Planning/review
- Planning: Monday 9:00 – 10:00
– What actions will we do this week? – How to improve?
- Review: Monday 11:00 – 12:00
– Demo of sales figures (Deals & Leads) – Wolfpack: how to hunt together?
Why are we happy with it?
- Results increased dramatically!
– 1st July: revenue 2011 = 2x 2010
- Transparency in pipeline
– Everybody can see everything – Actions can be taken proactively – Created the wolf pack – FUN!
Questions?
You can contact me the following ways:
- Twitter: DDW_NL
- Email: d.dewaard@scrum.nl
- Phone: +31 (0)6-41382428