Scrum in Sales Denny de Waard Jeff Sutherland iSense & - - PowerPoint PPT Presentation

scrum in sales
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Scrum in Sales Denny de Waard Jeff Sutherland iSense & - - PowerPoint PPT Presentation

Scrum in Sales Denny de Waard Jeff Sutherland iSense & Founded in 1998 +/- 40 employees in Gouda +/- 40 employees in Bangalore +/- 200 ICT-professionals Mission: Increase success & happiness of people and


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Scrum in Sales

Denny de Waard Jeff Sutherland

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iSense & …

  • Founded in 1998
  • +/- 40 employees in Gouda
  • +/- 40 employees in Bangalore
  • +/- 200 ICT-professionals

Mission: Increase success & happiness of people and

  • rganizations by facing challenges

together

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Business Units iSense

  • iSense ICT Professionals

– Recruitment of ICT professionals (permanent and contract based)

  • iSense Prowareness

– Agile coaching and training – Agile Development capacity

  • Local
  • Offshoring (India)
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Why consider it?

  • Agile Coaching was a new service
  • It helped our client teams in India
  • iSense has a very open/transparent

culture – All company figures are ‘public’ – Results are openly discussed

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Scrum Overview

Roles Artifacts Meetings Product Owner Product backlog Sprint planning Team Sprint backlog Daily Scrum Scrum Master Burndown Sprint Review Definition of Done Retrospective

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Roles

  • Product Owner – Managing Partner
  • Team – Marketing, Sales and consultants
  • Scrum Master – marketing or sales

trainee

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Product & Sprint Backlog

  • Pipeline (product backlog)

– Current Clients – Deal – Offer – Workshop – ‘They are interested’ (event) – ‘We want them’

  • Sprint Backlog

– What do we need to do this week to move someone through the pipeline?

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Burn up

27 28 29 30 31 32 33 34 35 36 37 38 39 Ideaal 1,00 2,00 3,00 4,00 5,12 6,25 7,38 8,50 9,50 10,5 11,5 12,5 13,5 Subtotaal 0,07 0,26 1,18 4,55 4,55 4,55 4,54 5,35 5,79 5,89 5,89 7,13 13,0 2 4 6 8 10 12 14 16

Waardeplaatsing Q3

Ideaal Subtotaal

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Burn down

5 10 15 20 25 30 23 24 25 26 27 28 29 30 31 32 33 34 35 36 Astitel

Agile Event (16 sep 2011 - W37)

Ideaal Te gaan

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Definition of Done

  • Signed contract and delivering value to

the client

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Daily Scrum

  • Everyday at 9:15

– If not available, explain the 3 questions to someone else who can share it

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Retrospective

  • Everybody has to write 2 notes on 3

subjects: – What went well this sprint – What caused problems this sprint – What will cause problems in the future

  • Helps to end the week positive and create

continuous improvement

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Sprint Planning/review

  • Planning: Monday 9:00 – 10:00

– What actions will we do this week? – How to improve?

  • Review: Monday 11:00 – 12:00

– Demo of sales figures (Deals & Leads) – Wolfpack: how to hunt together?

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Why are we happy with it?

  • Results increased dramatically!

– 1st July: revenue 2011 = 2x 2010

  • Transparency in pipeline

– Everybody can see everything – Actions can be taken proactively – Created the wolf pack – FUN!

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Questions?

You can contact me the following ways:

  • Twitter: DDW_NL
  • Email: d.dewaard@scrum.nl
  • Phone: +31 (0)6-41382428