Salud America! Creating & Using Salud Report Cards to Impact Community Health Rosalie Aguilar Project Coordinator Institute for Health Promotion Research UT Health San Antonio Program Team: Amelie G. Ramirez DrPH, Kip Gallion (Deputy Director), Cliff Despres Program Funder: (Communications), Yadira Gonzales (Marketing), Amanda Merck (Curator), Eric Moreno (Curator), Rafa Diaz (Curator) Rick Carrillo (Manager, Video Production ), Interns: Jordan McIlveen, Amber Treviño, Derek Ngwu
About Salud America! Mission: Inspire people to drive community change for the health of Latino and all kids. 2 https://youtu.be/l0GPreSvQfs
Salud America !’s Network 3
Salud America! Childhood Obesity Research 2012-2016 4
Infographics to spark action 5
Animated Videos to Inform on Actionable Policies 6
Salud Hero stories to spark action 7
Daily Curated Content 8
Weekly #SaludTues Tweetchats (1pm ET) To Spark Action 9
How can we combine SA! content with local level data to drive action?? Health Data P olicy Solutions R esearch S tories Now 7 pages 327 pages! 10
Salud Report Cards • Use & understand CHNA tool • Weekly internal meetings w/ team (~3 months) • Phone calls w/ developers at Community Commons http://salud-america.org/salud-report-cards/ • Mock ups of report s 11 11
County Level Data Enter your County Name and auto-generate local data on Latino health, food access, care, maps, etc. 12
Obesity Indicators • Give a “snapshot” of the state of Latino health at the county level for a community. • Local, county-level data is compared against state and national averages. 13 13
Access to Primary Care • The goal is to get these into the hands of policymakers and leaders who can affect change for Latino children. 14
Education & Income Socio-economic Barriers for Latinos vs. non- Latinos • < high school education • Children in poverty • # of uninsured 15
Salud Report Cards Impact Salud America! made the Report Cards available to the public in Sept. 2016. • Since that time, online traffic has grown; and over 100 downloads of the Salud Report Cards. • Most users took action by emailing their report card to another individual. 16
Salud Report Cards on Social Media 17 17
Salud Report Card Wins Help Latinos Help La tinos build a cas build a case e for c or chan hange ge or health impr or health improvemen ement in c t in cities. ities. “We have used the Report Card internally, and any other report we can generate for our specific community…I’m grateful for you all and all you have helped us with!” — Joy Leos, Health Official, City of El Paso, TX 18
2017: Campaigns & Action Packs • Customized, click-to-send emails, • Graphics & resources • One-on-one support from SA! • Ads on Facebook • Promotion of your efforts to 100,000+ change- makers 19 19
2017: New Research Areas • Mental Health and Latino Kids • Building Support for Latino Families • Early Childhood Development (Coming Nov. 14 th ) 20 20
Questions? Salud Report Cards: Take Action (scroll down) Uncover the True Health of Your Town (salud-america.org/salud-report-cards/) Bookmark : https://salud-america.org/news/ Visit us at: www.salud-america.org Social media: @saludamerica Email: saludamerica@uthscsa.edu Phone: (210) 562-6528 21
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