Roshini Kassie National Coordinator, Take Action on Radon Network - - PowerPoint PPT Presentation

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Roshini Kassie National Coordinator, Take Action on Radon Network - - PowerPoint PPT Presentation

May 13, 2023 301 likes •516 views

Roshini Kassie National Coordinator, Take Action on Radon Network and Radon Action Month Campaign Coordinatrice nationale, Rseau Occupe-toi du radon et Campagne Mois daction contre le radon Community Outreach Manager, New Brunswick Lung

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Roshini Kassie

National Coordinator, Take Action on Radon Network and Radon Action Month Campaign Coordinatrice nationale, Réseau Occupe-toi du radon et Campagne Mois d’action contre le radon Community Outreach Manager, New Brunswick Lung Association Gestionnaire des relations avec la collectivité, l’Association pulmonaire du Nouveau-Brunswick

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UNITE THE (RADON) CLANS!

  • Bringing together a variety of radon stakeholders from across

Canada (Take Action on Radon Network)

  • Provide nationally-branded educational and marketing

materials for stakeholder use in local/regional radon education and awareness campaigns

  • Organize Radon Action Month (November)
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THE TAKE ACTION ON RADON TEAM

Tristan McIntosh (ON Lung), Roshini Kassie (NB Lung), Shelby Kerbel (Scout Environmental), Barb MacKinnon (NB Lung) and Kelley Bush (Health Canada).

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THE WEBSITE

  • National radon information for Canadians
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THE WEBSITE

  • One-stop shop for Campaign Partners
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BUILDING THE MOMENTUM…

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RADON ACTION MONTH 2015

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NATIONAL MEDIA LAUNCH EVENT

“This year, we will be celebrating and promoting the many partnerships of the Take Action on Radon

  • network. The strength of the network is the

number and variety of stakeholders from all different sectors – NGOs, charities, health and public health, radon professionals, government, builders, academics, retailers – all standing and speaking together with one voice encouraging Canadians to take action on radon.”

Some of the Take Action on Radon network stakeholders celebrating

  • ur launch at Hagerman House - Health Canada, Pinchin, Radiation

Safety Institute of Canada, The Lung Association, Canadian National Radon Proficiency Program, Canadian Partnership for Children's Health and the Environment, Summerhill Impact, and Canadian Cancer Society

“This November Many Voices Will Join Together To Encourage Canadians to Take Action on Radon” Launched on October 27, 2015 at Hagerman House Early Learning and Family Centre, Toronto.

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NATIONAL ADVERTISING CAMPAIGN

Channel Number of spots Audience CBC News Network 116 1955000 ICI RDI 68 510000

TOTAL 184 2465000

CBC News Network and ICI RDI TV Ads (November 2015 and January 2016)

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NATIONAL ADVERTISING CAMPAIGN

CBC.ca and Radio-Canada.ca Online Ads (November 2015 and January 2016)

Site Number of Impressions Number of Clicks cbc.ca 600425 1725 radio-canada.ca 200079 351

TOTAL 800504 2076

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NATIONAL ADVERTISING CAMPAIGN

Channel Views Number of clicks Facebook 193652 3363 Twitter 16083 51 YouTube 50242 94

TOTAL 259977 3508

Social Media Ads (November 2015, December 2015 and January 2016)

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CAMPAIGN STAKEHOLDERS (41)

Retailers Health Professionals, Public Health Officials and Government Health Agencies Radon Professionals and Industry Associations Non-governmental and Community organizations

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IN THE NEWS… (113 TIMES!)

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OUTREACH ACTIVITIES (138)

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OUR PROGRESS SO FAR…

  • Increase in use of website:

Province/Territory or Page Number of Pageviews Number of Unique Pageviews Average Time on Page AB 4514 2746 2:03 BC 1789 1198 1:53 MB 2296 1238 2:15 NB 1681 1193 2:14 NL 257 203 1:39 NS 1275 905 1;48 ON 9123 5633 2:27 PE 248 161 1:49 QC 623 377 1:55 SK 1266 901 2:21 YK 915 697 1:56 Homepage 20931 17878 1:19 Join/Participer 911 401 1:5 Learn/Apprendre 2464 2045 2:19 Reduce/Réduire 1687 1406 2:14 Test/Mesurer 22056 16129 0:24

  • More coordinated media and outreach activities in 2015
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OUR PROGRESS SO FAR…

  • Google searches for radon related to

www.takeactiononradon.ca

Keyword # of Searches Google.ca Rank Google.ca URL Found Page visits (calculated) radon 201000 9 https://www.takeactiononradon.ca/ 180 radon testing 18100 15 http://www.takeactiononradon.ca/file/t ake-action/pdf/where-to-buy-radon- test-kits_english.pdf 59 radon gas 18100 12 https://www.takeactiononradon.ca/ 180 radon test kit 14800 6 http://www.takeactiononradon.ca/file/t ake-action/pdf/where-to-buy-radon- test-kits_english.pdf 59 radon mitigation 12100 Not in top 50 N/A N/A

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OUR PROGRESS SO FAR*…

  • Lots of social media followers:

Social Media Network 2013/2014 2014/2015 2015/2016 Facebook 7679 126615 93811 Twitter 4625 86317 61007 Other (email newsletter, Tumblr, Instagram, etc) 950 67864 15334

TOTAL 13254 280796 170152

  • Lots of radon test kits sold nationally:

2013/14 2014/15

2015/2016 823 2976 2796

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WHITE PAPER ON OPTIONS TO REDUCE THE COST OF RADON MITIGATION FOR CANADIANS

  • Led by Scout Environmental

2015: Options to reduce radon mitigation costs:

  • 1. Integrating radon testing into residential energy-

efficiency audits and retrofits

  • 2. New-home building code adjustments
  • 3. Adapting property tax loan and financing programs

that are currently used for energy-efficiency retrofits

  • 4. Rebate inclusion with Income Tax Act.

2016: Strategies for mobilizing most feasible

  • pportunities outlined in initial white paper
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RADON ACTION MONTH 2016

  • Provincial Lead Organizations – to coordinate local

stakeholders for provincial media event

  • National advertising and marketing campaign
  • More engagement of health professionals (via Canadian

Medical Association), CARST/C-NRPP members

  • Moving forward with White Paper Mitigation Rebate

Options (encourage Canadians to mitigate)

  • Supporting Radon Policy Challenge and provincial Take

Action on Radon policy efforts

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@ACTIONONRADON /TAKEACTIONONRADON

WWW.TAKEACTIONONRADON.CA WWW.OCCUPETOIDURADON.CA