Rise of the Platform Economy January 2015 Peter C. Evans Vice - - PowerPoint PPT Presentation
Rise of the Platform Economy January 2015 Peter C. Evans Vice President Center for Global Enterprise Center for Global Enterprise Mission Nonprofit, nonpartisan research organization devoted to the study of the contemporary corporation,
January 2015 Peter C. Evans Vice President Center for Global Enterprise
Re-Think: A Path to the Future
Samuel J. Palmisano
Chairman, Center for Global Enterprise former Chairman and CEO of IBM
Nonprofit, nonpartisan research
globalization, economic trends, and their impact on society. Established: 2013 Partners:
Revenue $ 31 trillion Assets $123 trillion # Employees 65.2 million
Source: Fortune Global 500 2014 and Center for Global Enterprise.
Countries
Collective Size
29 61 95 8 7 8 Industries
Source: Peter Evans, Center for Global Enterprise and Fortune Global 500, 2014
*Firms generating $22 billion
5
24
6
Business Models for Speed and Scale Computational Enterprise Analytics Measuring and Managing Organizational Capital The Emerging Platform Economy
NYU Stern and University of Texas at Dallas New York, NY and Dallas TX Georgia Institute of Technology Atlanta, GA, USA Graduate School of Business Palo Alto, CA, USA NYU Stern School of Business New York, NY, USA
+
7
William P. Barnett, Professor of Business Leadership, Strategy, and Organizations, Graduate School of Business, Stanford University
and visualized to capture and share key findings.
planned worldwide gathering of CEOs in China.
Peter C. Evans, Vice-President CGE
Olayinka (Yinka”) David West, Faculty Director and Senior
Fellow in Information Systems, Lagos Business School
Sherif Kamel, Dean, School of Business, The American University in Cairo Sangeet Paul Choudary, Founder and Director, Platform Thinking Labs Geoffrey G. Parker, Norman Mayer Professor of Business, Tulane University and Peter C. Evans, Vice-President, CGE Africa Middle East India US
Europe China
Author search underway
Source: CGE Platform Database, 2014
*Source: P. Evans, CGE Platform Database
2016
Toda y 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 Carl Shapiro and Hal R. Varian Information Rules: A Strategic Guide to the Network Economy
1998
Raghu Garud, Arun Kumaraswamy, and Richard Langlois, eds. Managing in the Modular Age: Architectures, Networks, and Organizations
2003
David S. Evans and Richard Schmalensee The Catalyst Code: Strategies Behind the World's Most Dynamic Companies
2007
David S. Evans Platform Economics: Essays on Multi- Sided Businesses
2011
Geoffrey G. Parker, Marshall Van Alstyne and Sangeet P. Choudary Platform World
2015 forthcoming
David B. Yoffie, ed. Competing in the Age of Digital Convergence
1997
Annabelle Gawer and Michael A. Cusumano Platform Leadership: How Intel, Microsoft, and Cisco drive industry innovation
2002
Marco Iansiti and Roy Levien The Keystone Advantage
2004
David S. Evans, Andrei Hagiu and Richard Schmalensee Invisible Engines: How Software Platforms Drive Innovation and Transform Industries
2006
Annabelle Gawer, ed. Platforms, Markets and Innovation
2009
Phil Simon The Age of the Platform: How Amazon, Apple, Facebook and Google have Redefined Business
2011
Amrit Tiwana Platform Ecosystems: Aligning Architecture, Governance, and Strategy
2014
Source: P. Evans, Platform database, Center for Global Enterprise, 2015
Geoffrey G. Parker, Marshall Van Alstyne Sangeet P. Choudary
*Source: P. Evans, CGE Platform Database
*Source: P. Evans, CGE Platform Database
Management
Economics
Social
Industrial Organization
Source: P. Evans, Center for Global Enterprise, 2014
10 users 100 thousand
Start Today
Source: LinkedIn membership, http://ourstory.linkedin.com/
10 members 100 thousand
Jeff Weiner, Chief Executive Officer since June 2009.
Over the longer term, the company’s target market is the 600 million knowledge workers in the world.
Hire
Engaging the worlds best talent
Market
The most effective way for marketers to engage professionals
Sell
The start of every sales
Source: LinkedIn, 2014
Source: P. Evans, Center for Global Enterprise, 2014
Source: https://www.uber.com/cities/
Uber is now valued at $40 billion*
* Ingrid Lunden, “Uber Confirms New $1.2B Funding Round at $40B Valuation, Techcrunch.com, Dec 4, 2014
PC era Smart phone era
600,000 customers 10,000 Smarts, 25 cities
Source: Guenter Mueller-Stewens, University of St. Gallen, 2014
“We regard ourselves not only as a vehicle manufacturer but also as a provider of mobility solutions.”
CE Dieter Zetsche
Rahul Basole, PhD, School of Interactive Computing Associate Professor and Director of the Tennenbaum Institute, Georgia Institute of Technology
the characteristics of complex global business ecosystems.
applied applications will inform revision and enhancements to the tool to make it both relevant and user friendly to senior executives.
2015 CGE planned worldwide gathering of CEOs in China.
Peter C. Evans, Vice-President CGE
Source: Basole et al. (2012, 2013)
Data-driven visualization and analytics
complex enterprise systems Computationally explore the impact on business models, strategies, and innovation
Descriptive Analytics Prescriptive Insight
Source: R. Basole (2013)
Baruch Lev, Professor of Accounting and Finance at New York University, Stern School of Business Peter C. Evans, Vice-President CGE Suresh Radhakrishnan, Professor of Accounting and Information Management, University of Texas at Dallas
literature and prepare a white paper on the current state of practice.
management science of the GIE and more specifically how it can inform CEO strategy, board engagement and strategy, engagement with external stakeholders.
Organization Capital is the
Resources such as equipment,
Org Capital = business practices, processes and designs that enable some firms to extract higher productivity from the resources
Opening the “Black Box” Intangibles estimated at over a $1 trillion, on par with physical assets The firm
Standard accounting systems do not segregate the contribution of
final output (sales, profits).
Key questions:
hardware or both?
January 2015 Peter C. Evans Center for Global Enterprise