Mixed Messages are a Good Thing November 8, 2013 Topics of - - PowerPoint PPT Presentation

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Mixed Messages are a Good Thing November 8, 2013 Topics of - - PowerPoint PPT Presentation

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Mixed Messages are a Good Thing November 8, 2013 Topics of Discussion Social Media Overview Engaging classmates with Social Media Social Media and Philanthropy Todays Presenters Kristen Cole, Media Relations Director

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Mixed Messages are a Good Thing November 8, 2013

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  • Social Media

Overview

  • Engaging classmates

with Social Media

  • Social Media and

Philanthropy

Topics of Discussion

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Kristen Cole, Media Relations Director Jeff Baker, Associate Director for New Media Amy Holich-Dunn AC ’05, Assistant Director, Events and Programs Office of Alumnae Relations Suzanne Masri ’85, Class President Allison Gomes, Assistant Director of Volunteer Programs The Smith Fund Jenny Hammond ’90, Class Fund Team Coordinator Today’s Presenters

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Smith College Social Media Overview

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“People who use social networks want to engage and they expect engagement in return.”

−Michael Stoner, editor Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results

Social Media Overview

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  • Builds awareness
  • Adds credibility and authenticity to the Smith

story

  • Makes an emotional connection
  • Fosters connections between alumnae and the

college

  • Arms ambassadors with information

Social Engagement

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13,500 8,300 7,200 750

2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Facebook Twitter LinkedIn Instagram

Smith Engagement Across Social Platforms

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Smith Facebook Followers by Age

18-24 25-34 35-44 45-54 55-64 65+ 13-17

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318 posted 756 followers 7,538 received Instagram: Messaging through Images

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Read more: www.smith.edu/about-smith/news-multimedia/social-networks

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Sample Multimedia and Social Networks

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Guidelines and Best Practices

Do

  • Encourage dialogue with questions, prompts
  • Make an emotional connection with images
  • Evoke memories about traditions, shared experiences

Do not

  • Over-use formalities—favor “Smithie” versus “Smith College

student”

  • Endorse any one political view, business, etc.
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Engaging Classmates with Social Media

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Class Social Media chair

  • Manage class’ social media presence
  • Share and exchange information with class

web chair, secretary and president

Engaging Classmates

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Recent classes are using social media to:

  • connect before Reunion
  • build enthusiasm for seeing each other
  • solicit help for and make connections

before Reunion

  • prove in-person Reunions aren’t a thing of

the past!

Using social media

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Reunion registration numbers (Alumnae/total with guests)

Reunion attendance trends

Reunion Ten year Average 2009 2010 2011 2012 2013 % increase

5th 120 119 / 141 130 / 164 198 / 230 212 / 263 216 / 259 182% / 184% 10th 178 182 / 274 149 / 192 219 / 314 183 / 251 212 / 321 116% / 117%

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Screen shots – class of 2003

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Screen shots – class of 2003

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Screen shots – class of 2003

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Screen shots – class of 2003

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Screen shots – class of 2008

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https://www.facebook.com/groups/ smithcollegeclassof1985/

Engaging Classmates

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Engaging Classmates

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Engaging Classmates

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Engaging Classmates

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Engaging Classmates

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Engaging Classmates

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Engaging Classmates

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Engaging Classmates

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Check privacy settings for individual accounts Check notifications Be aware of posting private information Alumnae usually self-moderate inappropriate posts Contact our offices for help in responding, if necessary

Privacy and inappropriate posts

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Using Social Media to Promote Philanthropy

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Social Media and Philanthropy Smith Fund Agents Engage in Social Media Philanthropy

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65% of digitally active people find out about a new organization through social media.

Source: 2012 Non-Profit Social Media Benchmark Report

Social Media and Philanthropy

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92% of people trust recommendations from people they know.

Source: 2012 Non-Profit Social Media Benchmark Report

Social Media and Philanthropy

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Smith Fund Social Media Ambassadors

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Social Media and Class Fund Agents

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https://www.facebook.com/groups/smith1990

Smith Class Groups on Facebook

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Sharing Class News

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Sharing Class News

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Tips for Making your Story Highly Visible Post archival and current photos

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Tips for Using Social Media

  • Post your class notes
  • Check in on foursquare
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Social Media Management Systems

https://hootsuite.com/dashboard

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Social Media Management Systems

National Philanthropy Day Challenge 11/15 1,115 Donors http://www.smith.edu/1115

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Questions?

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Thank You!