Architecture Aromatique Good Taste Good Food Good Health Based on - - PowerPoint PPT Presentation

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architecture aromatique good taste good food good health

Architecture Aromatique Good Taste Good Food Good Health Based on - - PowerPoint PPT Presentation

Aug 10, 2023 329 likes •886 views

KOPPERT CRESS Architecture Aromatique Good Taste Good Food Good Health Based on sustainability Technical approach Good Seeds Good cultivation Good Harvesting Good Labour Good and Long Storability Good Facilities

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Architecture Aromatique

KOPPERT CRESS

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Good Taste Good Food Good Health

Based on sustainability

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Technical approach

Good Seeds Good cultivation Good Harvesting Good Labour Good and Long Storability Good Facilities Good Packing Good Certification Good Logistics

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One minor detail

Good Prices!!!

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Costprice

Costprice reduction is not exciting Everybody can do that But that is ending We cannot become more cheaper

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Old Horticulture

Once ther was a market of shortage

National and international

The producer was unique

proximity seasonable quality Not exchangeable

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Our Produce

Food is our heritage.

Thousands of generations worked on it

Food is the basic of life

The countryman took care for the citizen Always a shortage on food in the city

Food is the basic of our health

Our original food has been carefully selected by our ancestors

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Check the differences

Genetisch hetzelfde

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Food and health

Homo Sapiens has been made to eat plants and some animals who can swim, run or fly Many/most western diseases are caused by wrong eating. (malnutrition) One should not eat what your great grandmother would not recognize as food Unless it is logical. Grandma would have understood a KIWI.

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Logistics changed the food

Food comes to the city.

Earlier: from nearby 30 kilometers Later; by (water) ways, ships and plane

Sales through central markets

Hige diversity and seasonable Food knowledge is everywhere on all levels Reliability of the producer

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The modern logistics of fresh

DC of the supermarket

Everything has to be uniform, in price, size, packing and In the 80-ies we changed the auction system on vegetables Limited assortment and only a few buyers Reliability only through certifications Completely not personal

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The food industry

Original task to conserve efficiently for the

ffseason.

Through internationalisation cheap bulk exchangeable ingredients as basis. Uniformity of taste.

Addition of artificial flavors, replacements Simplification and elimination of unique tastes

Convenience

You have no time to cook.

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Freedom of choice !

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The supermarket

Enormous offer of similar products from all

ver the world

Main competition is price Not linked to season, country producer Not linked to original food Many foodindustry products next to fresh Very profitable and very influential

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The new competition

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We are replaceable

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Obesity in adults from the USA

Behavioral Risk Factor Surveillance System (BRFSS)

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Horticulture 2000now Nothing is like it was

One EHEc crisis and the the whole industry is dead Russia closes its borders and we are dead again A supermarket decides to stop sprouts

No shortage, no differences no knowledge

We are exchangeable We are not recognizable We produce unknown things

Many replacements in food have nothing to do with horticulture

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The chances

Underconsumption of horticultural produce

Every doctor tells you eat more vegies Public health is under pressure Johan Cruyff; when you have to much costs on public health, you have to make sure that people dont get sick We have to prove again that we are the surce of public health

EHEC.

We are the safest in the world. Maybe you should communicate this

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Focus Horticulture

Promotion and communication Backward integration of the business chain, we will have the consumer asking for our

products. That will teach the supermarket

We have to be more huggeable

Positive in the press. Energy saving, personel, environment, local, regional, countrywie and international

That is our License to Produce

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200 2.000 200 20.000 200.000 NL exporteurs/ groothandel Importeurs/ distributeurs Horeca Lev. AGF specialisten Koks / Catering

Logistiek in Europa

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Creëren van vraag in Europa

200.000 20.000 200 2.000 200 NL exporteurs/ groothandel Koks / Catering AGF specialisten Horeca Lev. Importeurs/ distributeurs

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24 kitchen

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Health and Pleasure

We can do that sustaineble Withe a Licence to Produce As the best of the world Against fair pricing

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Who sows well..

Will harvest well..