REGIONAL RELEVANCY AMERICA S M I T C H W H I T A K E R Vice - - PowerPoint PPT Presentation

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Sep 29, 2022 132 likes •230 views

REGIONAL RELEVANCY AMERICA S M I T C H W H I T A K E R Vice President, General Manager Americas Vans V A N S A M E R I C A S I S D I F F E R E N T I A T E D I N T H E M A R K E T P L A C E HISTORY AND HERITAGE HEALTHY AND

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REGIONAL RELEVANCY – AMERICA S

M I T C H W H I T A K E R Vice President, General Manager Americas – Vans

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V A N S A M E R I C A S I S D I F F E R E N T I A T E D I N T H E M A R K E T P L A C E

HISTORY AND HERITAGE HEALTHY AND BALANCED DISTRIBUTION WINNING RETAIL FOOTPRINT

House of Vans photo credit Vans/Laura June Kirch

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V A N S A M E R I C A S ’ M E A N I N G F U L P O I N T S O F D I F F E R E N T I A T I O N S H O W U P A C R O S S T H E B R A N D

PRODUCT COLLABORATIONS SPEAK TO LOCAL / CORE COMMUNITIES HIGH AWARENESS AND ENGAGED CONSUMER BASE CONSUMER CONNECTION THRU ELEVATED EXPERIENCES AT RETAIL

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L A R G E S C A L E A C T I V A T I O N S D R I V E B R O A D C O N S U M E R E N G A G E M E N T

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M E A N I N G F U L , S T R O N G - T I E E N G A G E M E N T D E L I V E R S E M O T I O N A L C O N N E C T I O N S

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L O C A L I Z E D P R O D U C T A P P R O A C H C O N N E C T S V A N S W I T H C O R E C O M M U N I T I E S

Check image rights

MADE FOR THE MAKERS CHEF “CHRIS COSENTINO”

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MULTIPLE STORE FORMAT APPROACH

L E A R N I N G S F R O M N Y C E L E V A T E D R E T A I L P I L O T A R E P O W E R I N G C A P A B I L I T I E S

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V A N S A M E R I C A S H A S S I G N I F I C A N T R U N W A Y F O R G R O W T H

1. Data per NPD for 2017

Mexico USA

~25 ~5

Brazil / Chile Canada

~430 ~45

Vans Owned Stores

DTC OPPORTUNITY OUTSIDE OF THE USA ATHLETIC SPECIALTY EXPANSION1

Competitor A Athletic Specialty Revenue Competitor B Athletic Specialty Revenue Vans Athletic Specialty Revenue

~20x ~7x

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V A N S C L E A R S T R A T E G I C D I R E C T I O N W I L L P O W E R O U R C O N T I N U E D P E R F O R M A N C E

HOW WE’LL GET THERE TOTAL AMERICAS REVENUE

CREATE DEEP EMOTIONAL CONNECTIONS SPEAK TO LOCAL COMMUNITIES LEVERAGE OUR RETAIL NETWORK AS A POINT OF STRENGTH 5 yr. CAGR +10-12% CY’13 FY’17 FY’19 E FY’23 TARGET

~10%

>22%

Note: CY’13-FY’17 CAGR represents 2013-2016 CAGR presented on a calendar year basis; Fiscal year (FY) represents trailing twelve months ending Saturday closest to March 31 of each year