R o m a n i a F O O D T R A C K The project Food Track VS/2016/0409 - PowerPoint PPT Presentation

R o m a n i a F O O D T R A C K The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

FOOD TRACK VS/2016/0409 “A transparent and traceable food supply chain for the benefit of workers, enterprises and consumers: the role of a mulK-sectorial approach of industrial relaKons and corporate social responsibility” Context Policy assessment Methodological framework Results Proposal and conclusions The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Context EU Fruit ProducEon (2016) Apples : Poland 28.7% ( Italy 19.6%, France 14.5% ) Cherries : Poland 29.3% ( Spain 11.9%, Italy 11.2%, Hungary 9.9%, Romania 8.2%,) Strawberries: Spain 31.6% ( Poland 17.4%, Germany 12% ) Peaches: Italy, Spain, Greece produce over 91% The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Specifics Total Area Total ProducKon CulKvaKon EvoluKon 2007 - 2016 Total Surface area ê 33.0% Fruit produc5on é 13.0% Apple surface area ê 6.0% Apple produc5on é 1.6% Fruit Specifics €.42/kg Area Apple ProducKon Area Plumb ProducKon Area Other ProducKon The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Fruits & Vegetables Producers 24 AssociaKons Since 2007 Hypermarket 33 Stores Since 2000 The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Over 10000 33 € 1.2 B employees hypermarkets in sales Case Study Since 2000 Improving the buying power and quality of life for our growing clients, together with our responsible, professional, passionate, a n d a p p r e c i a t e d c o l l a b o r a t o r s . The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Different pracKces in the countries they operate - margin condi+ons Policy Assessment Fair trading pracKces - equal chance to par+cipate in the auc+on - request to launch price offers for hypermarket ac+ons (ex apple purchases, promo+ons) - respec+ng the best price-quality ra+o Supply chain transparency and traceability - the +mely launch of orders C o n t r a c t - fresh margins 2% -15% vegetable & fruit - tracking the ar+cle and sales directly in the store (by marketers and promoters) t e r m s Mechanisms for fair trading pracKces and traceability of supply chains - Contract penalty clauses for non-delivery ( but not for local producers) - there are no warran+es for the local producers !!!! Quality cerKficaKons , convergences and divergences among the EU Member States - Quality cer5ficate, declara5on and no5ce of compliance The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Corporate social responsibiliKes Project: "Auchan in support of Romanian producers” Mission The objec5ve of the event is to have the largest porYolio of qualified food and non-food producers in Romania. Project Consists of a series of events held in 7 major ci5es: Timisoara, Constanta, Craiova, Sibiu, Suceava, Baia Mare and Cluj. A Product Direc5on team travels to each city to meet the producers. “Speed data" mee5ngs are conducted where producers present the product offer. The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Pricing policy - Pricing policy is similar to all manufacturers - Different prices in the 33 stores - Payment term (7 days – 30 days) LegislaKon 51% Romanian products ( Legisla5on 321/2009 ) The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Strengths Weaknesses Strengths Local products (local affilia5on) Limits in logis5cs and quan5ty Fast delivery, mul5ple deliveries Quality issues affect contract terms Ease of promo5on (sampling, tas5ng) Price driven with gov subsidies Fresh products Poland drives market price SWOT Analysis Opportuni5es Threats Possibility for good prices, fresh products Local community development educa5ng Losing a good local producer and encouraging local consump5on, Farmer Associa5ons/Coopera5ves afrac5ng new clients Compe55on by proximity Promo5on of Romanian products The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Today Pombis has 300 hectares of orchards where they grow apples, plumbs and cherries. And since 2011, they produce two brands of natural Since 1991, Pombis operates 100% on juice, “Alma” and “Livada cu soare”. Romanian capital and serves various agricultural sectors. Proudly expanding in the market, Pombis has 50 permanent employees, and over € 1M in annual sales. The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Town Ciceu Mihaies5 Mr Onigas Aurel Expanding The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Workforce Vulnerable group “Romi” Least hired vulnerable group Romi Least qualified group Age 17-75 years of age Gender 50% male, 50% females Pay € 20/day (seasonal) subsidized Employer The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

PesKcide and ferKlizer Fuel, Electricity Packaging (weak) Temperature Control Warehouse (expensive) SupporKng Industries Transport MarkeKng (weakest) Big Land Company (550 Hectares Vegies and Grains) CompeKKon Kronstadt Fructe SRL ( Fruits ) The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Strengths Weaknesses Large quan55es Big demands and Quality variability Quality standards Penal5es in late delivery Consistency Legisla5on changes Seasonal Workforce Workforce Supplemental products Business Insurance SWOT Analysis Threats Opportuni5es Foreign producers Befer quality standards Publicity outside the store Poland drives price Export in UE Unfair Seasonal legisla5on Work with small producers Large state taxes (employees and employer) Insurance mutual fund (UE) Fake Producers The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Small Producers PerspecKve Small producers are quickly disappearing, losing businesses and jobs. What hypermarkets promoters fail to understand, or ignore, is that big supermarket destroy small, local producers and communi5es. Another issue is that local producers keep the local economy alive, while hypermarkets profits go to company patrons outside the country. The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

What hypermarkets mean for small producers Less money in the local economy and in the Romanian budget. Profits go abraod • Less jobs in the community • Dependence on local hypermarkets for selling products (price discriminaKon) • Small salaries, destrucKon of green areas, and creaKon of corrupKon based on bribes • PoluKon as more transportaKon is needed to reach the supermarket in big ciKes • EliminaKon of small producers, crah, tradiKon, and tradiKonal products • Monopoloy and preferanKal treatment from authoriKes (companies drive legislaKon) • Canibalizing local products due to imposed hypermarkets and UE standars, losing quality products • The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

What Big Producers mean for small producers • EliminaKon of small producers, crah, tradiKon, and tradiKonal products Monopoloy and preferanKal treatment from authoriKes (companies drive legislaKon) • Canibalizing local products due to imposed hypermarkets and UE standards, losing quality products • Chemical Treatment of trees and impact on neighboors, environment ( bees ) • The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

SOLUTIONS • Young farmer programs ( bringing youth in rural, agricultural work ) • Crea5ng a sustainable proximity market place for local farmers (Auchan project “22 proximity stores”) • Financial support (Leg nr 740/2017) of small producer associa5ons/coopera5ves (compe55ve quan5ty, quality, price) • Collabora5ons with UE members in establishing proven coopera5ves models • A unanimous UE plaYorm for UTP standards • A unanimous UE database for migrant workers, registered, protec5on of human rights • Awareness of trading standards, prac5ces, and legisla5on • Promo5on of both tradi5onal products as well as ubiquitous UE traded products. The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission

Thank you The project Food Track VS/2016/0409 is carried out with the financial support of the European Commission