COMPANY PROFILE HEAD OFFICE Madinah Road across Palestine St. - - PowerPoint PPT Presentation

COMPANY PROFILE

SAUDI ARABIA

HEAD OFFICE

Madinah Road across Palestine St. Dakheel Building 9th flr. Jeddah, Saudi Arabia COMPANY’S MAIN BRANCHES Jeddah Branch : Dakheel Building, Jeddah, KSA | Riyadh Branch : Al Hayer Signal Al Dar Al Baida Dammam Branch : Workers City neighbor, from Khaldoun st. Dammam PHILIPPINE OFFICE East of Galleria T

• wer T
• paz St., ADV Avenue,

Ortigas Pasig City BONG RETUYA : +63 919 236 2804 Marketing / Advertising Manager FLORENCIO VILLADOS : +63 917 124 0259 Export Specialist CONTACT US HEAD OFFICE : +966 12 6617669

• Dr. AHMED SAYED

: +966 55 360 0311 Chief Executive Officer

• Mr. MOHAMED HASSAN : +20 128 941 3821

General Manager

• Mr. MOHAMED MOHSEN : +966 55 314 0844

Purchasing Manager

Website: www.ramamodern.com | E-mail: info@ramamodern.com

• 1. Skilled and successful sales and marketing team.
• 2. The power to explore all available opportunities for your brand in Saudi

market place.

• 3. Confidence in achieving your goals and objectives.
• 4. Committed to successful and long term business relationship.
• 5. Qualified and professional management and sales team.
• 6. Financially solid.

COMPANY OWNERSHIP The Company is fully owned by his Royal Highness “Prince Khalid Ben Mansour Al-Saud” COMPANY HISTORY Rama Modern is one of his Royal Highness Prince Khalid’s group of investment, The group includes diversified business in Saudi Arabia, The Group is financially solid and funds are available for immediate expansion. Rama Modern is a professional well organized marketing and distribution organization in the business of representing reputable international suppliers for good quality consumer, cosmetics and food items. Rama Modern covers effectively the Saudi Arabia market place nation-wide directly and indirect through the relevant retail and whole sale network.

Layout the long term major objective for Rama Modern and the necessary policies and strategies to be followed by different management levels to attain the set goals and objectives.

• Establish long term business relationship with international suppliers.
• Achieve the set annual rate of growth.
• Constant increase of the distribution and coverage network.
• Development of the company’s human resources skills.
• Professional Marketing approach for all consumer products support.
• Strong in product knowledge, Skilled and talented sales forces.

Rama Modern Manage and operate three main branches at Jeddah, Riyadh and Dammam and two sub-branches at north & south covering the three Saudi regions, Eastern, Central and western though professional management team. The company director and general manager having a full managerial and financial authorities delegate the related authorities to national sales and marketing manager, Branch managers and financial controller are authorized to fulfill their own responsibilities according to the professional company’s policy. Rama’s headquarters responsibilities includes planning and controlling the

• peration as well as annual preparation of company’s budget and business

plans including suppliers annual purchase forecast. The General manager implement an effective reporting system, keeping inter- department harmony and flow of work systems and operational and financial periodic reports and strategic planning and objectives.

Rama Modern is currently represent many major international Philippines suppliers on and exclusive bases beside the other international brands. They fall into two product groups: # Cosmetics and Toiletries (Personal Care) # Dry Food Products (Non-Fresh) Including Frozen This diversification in the product portfolio allows for effective sales, marketing and distribution in addition to safe investment and stable earnings

• 1. Cosmetic Asia –

Silka

• 2. Renew Placenta
• 3. Splash Corporation
• 4. Int’l Pharmaceuticals
• Inc. – IPI
• 5. Kojie•san
• 6. Pagoda
• 7. Bench
• 1. Republic Biscuits Corp.
• 2. Rama Brand
• 3. Barrio Fiesta
• 4. Q-Phil
• 5. Zest-O
• 6. Super Q
• 7. Jamla Corporation
• 8. Tentay

Rama Modern is organized to meet the consumer needs and exploit the distribution and marketing opportunity in all cities and towns through branch management structure and sales and marketing teams.

Rama Branches are covering directly all geographical locations:

RAMA Branches

Western Makkah Taif Madina Jeddah Eastern Khobar Ahsa Dammam Northern Tabuk

Rabigh

Yanbu Southern Abha Aseer Jizan Khamees Musheet Central Riyadn Buraydah Hail

Rama Branches are headed by a branch manager along with professional sales team supported by team

• f

merchandisers and drivers and enjoying adequate air conditioned warehouses facilities for both food and non-food products and a fleet of delivery trucks and vans

Rama Modern has direct coverage nationwide through the following customers groups; 1) Hypermarkets and super market chains (Modern Trade):

• Carrefour
• Tamimi Hypermarket
• Al Raya Super Market
• Bin Dawood
• Nesto Hypermarket
• Danube Hypermarket
• Sarawat Superstore
• Astra Hypermarket
• Makkah Hypermarket
• Star Markets
• Matajer Al Saudia
• Seven Eleven
• Panda Hypermarket
• Pinoy Supermarket
• Bayan Hyper
• Lulu

Hypermarket

• Al Mawaseem Market
• We One Shopping Center
• Manuel
• Kabayan

Total number of 850 outlets 2) Pharmacies: Total number of 1,200 pharmacies nation wide 3) Wholesales: More than 400 wholesalers and 380 semi-wholesales 4) Cosmetic and Personal Care: Total number of 249 outlets

Covered Supermarkets & Hypermarkets Chains

Northern Region (Buraidah) Eastern Region (Dammam ) Central Region (Riyahd) Southern Region (Abha) Western Region (JEDDAH)

Western Province: JEDDAH BRANCH Direct coverage: Greater Jeddah City, Makkah & Taif Central Province: RIYADH BRANCH Direct coverage: Greater Riyadh City, Qassim, Hail & Buraydah. Eastern Province: DAMMAM BRANCH Direct coverage: Dammam City, Alkhobar, Jubail, Hufuf & Arar Northern Branches: Direct coverage: Madinah City, Tabuk, Yanbu & Rabigh

South Branches: Direct coverage: Khamis Mushayt, Najran, Gizan & Asser

Rama warehouses between 1,000 – 1,250 sqm. for each Product groups in each branch Jeddah, Riyadh and Dammam

Rama logistics department is responsible for receiving all suppliers shipments, distribute received goods among Rama different branches across the country and deliver all customers

• rders on time.

The logistics department manage the delivery trucks and Van fleet. The company

• wns

8 trucks and 32 delivery vans beside the salesman’s cars.

The company built its philosophy based on marketing approach in order to succeed in such very competitive environment in Saudi Arabia We believe that this approach is the only guarantee to achieve the company’s objectives for sales coverage and create consumers demand and product’s loyalties which lead to a short and longer term profitability. Based on annual agreement with the suppliers the company conducts the appropriate and the most cost effective advertising and promotional campaigns.

The Main Function of the Marketing Department

1.Preparation of marketing plans for each supplier’s product group. 2.Planning and implementation of the advertising and promotional activities. 3.Pricing policy, strategy and product positioning. 4.Market research. 5.Planning and implementation of various events and celebration. 6.Product displays and demonstrations and sampling – Planning and implementation.

A modern up to date computer system and programs are used in fulfilling and preparing customer’s orders, issuing invoices, control the Stock of each item based on shelf life and expiry date, pricing system, inventory and re-ordering

• points. This is applicable to each branch and also directly monitored by head
• ffice.

CREDIT FACILITIES

Rama modern offers to its customers a credit terms allowed up to 90 days from the date of receiving/delivery of their orders, however the average actual collection period is 120 days, this help increasing sales coverage among the trade.

RAMA EXPERIENCE

The company has more than sixteen years experiences in sales and distribution

• f dry food products and cosmetic, consumer brands in Saudi Arabia market.

We have successfully listed most of our suppliers brands in all the famous Saudi Hypermarkets and Supermarkets Chains while our sales and marketing team have succeeded in creating consumer awareness and demand for the them. Rama Company is proud of its sales and marketing achievements with the suppliers and it’s continuous support. We have gained good experience in distributing and marketing our products portfolio in our market and are planning to extend this experience in the future to

• ur new suppliers.

MANAGEMENT

CHAIRMAN

His Royal Highness Prince Khaled Ben Mansour Al-Saud His highness also is the Chairman of the group of other diversified businesses.

Chief Executive Officer

• Dr. Ahmed Sayed
• He has long stand management experience in sales and distribution.

He has more than 20 years’ experience working as regional sales manager.

• Director of Paris Gallery Corp (one of the major distributors of French

perfumes house and make up brands in Saud Arabia)

• National manager for Sara corporation.. Responsible directly for P&L for the
• peration

MANAGEMENT

GENERAL MANAGER

• Mr. Mohamed Hassan
• Holding Master Degree from Mc_Gill University of Montreal Canada in Business

Management Science.

• Member of Certified Management Accountants (CMA) Montreal Chapter.
• Regional Manager for M. East and Africa at Ralston Purina co (RPC, is one of the top

100 corporations in USA. It’s based in St. Luis Missouri, USA. (Rolston Cerials, Biscuits, Chex mix, CBC Cacks Beech Nut Baby food. Etc.)

• Regional Manager for M. East at Artsana Co. at Como Italy one of the largest companies in Italy.

It owns “Chicco” brand for cloth and other baby products and also “Lycia and Korff” Cosmetics.

• General Marketing Manager at Sara Corporation in Saudi Arabia (An agent for

most famous house brands of French, European, Japanese and USA Companies)

• General Manager at Sara Corp (above mentioned)
• General Manager for other major companies in KSA including Fredric M of Cann, France,

Diamant Boart Company, Belgium

MANAGEMENT

SALES MANAGER

• Mr. Medhat Sarhan

He has a long stand experience in sales and marketing at Saudi Arabia for more than 25 years he held managerial positions at many major corporations with excellent records of achievements in sales and marketing management. He worked for Al-Fale company (An agent and distribution of for perfumes, he was responsible directly for the entire Saudi market) Launching many international famous brands in Saudi Arabia with great success such as Cussons range of toiletry and Imperial leather (English Brand) a personal care range.

PURCHASING MANAGER

• Mr. Mohammad Mohsein

He’s a professional and skilled and active manager. He has a long stand records and managerial skills in the field of international communications and purchases. He manages the Rama purchasing department with great success for more than 8 years.

MANAGEMENT

BONG RETUYA - Marketing/Advertising Manager

Responsible of initiating marketing plan, merchandising, display and coordinating with the Sales Manager for all the related activities plan and implement celebration events. Responsible for all artworks design and product labels for Rama suppliers.

ALAM AL DIN IBRAHIM – Finance Manager

He has a long stand experience in the accounting and financial control management with excellent records of accuracy. He is responsible for controlling suppliers financial records and payments including annual achievements, statement of account credit and debit notes. He is in service with the Company for 7 years while he has a previous experience with the group for 5 years with a great satisfaction and was awarded by the Chairman of the group His Royal Highness Prince Khalid.

FLORENCIO VILLADOS – Export Specialist

In-charge

• f

coordinating all consolidators for food and non-food products. Follow up with consolidators/suppliers all the needed information/documents needed for every shipment. Arrange all meetings appointment to all suppliers. Look for other products that has market potentials in the KSA

AND

SAMPLING

DAMMAN EVENTS

DAMMAN EVENTS

FILIPINO EVENT

FILIPINO EVENT

FILIPINO EVENT

FILIPINO EVENT

FILIPINO EVENT

THANK Y THANK YOU OU