Public Involvement What We Do for UDOT 1 11/8/2016 Book Definition - - PDF document

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11/8/2016 Crossing the Bridge Between PI and PR Nov. 3, 2016 Public Involvement What We Do for UDOT 1 11/8/2016 Book Definition Public Involvement A strategic communication process that involves those potentially affected by a decision

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11/8/2016 1 Crossing the Bridge Between PI and PR

Nov. 3, 2016

Public Involvement – What We Do for UDOT

SLIDE 2

11/8/2016 2 A strategic communication process that involves those potentially affected by a decision in a decision-making process

Book Definition – Public Involvement

A strategic communication process that builds mutually beneficial relationships between organizations and their publics

Book Definition – Public Relations

SLIDE 3

11/8/2016 3 A strategic communication process that builds mutually beneficial relationships between organizations and their publics

Book Definition – Public Relations A Hazy Line

PI

Proactive stakeholder
utreach
Business outreach
Right of way outreach
Environmental process

support

Responding to

stakeholder comments

Email updates
Public meetings
Open houses
Conflict

training/resolution

Mediating angry

stakeholders

Partnering facilitation

Hazy

Strategic comm planning
Research
Leadership
Multi-agency facilitation
Meeting facilitation
Video production
Websites
Messaging
Crisis communications
Online stakeholder

engagement

Leadership coaching
Situational assessments
Award entries
Project reporting
Social media
Internal UDOT

communication

Event planning and

logistics

Blogging
Writing
Problem solving
Advertising (TV, theater,

Radio, sport events, billboards etc.)

Legislator and civic

leader outreach

Process improvement

PR

Media relations

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11/8/2016 4

Pure PI Pure PR

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11/8/2016 5

Information: Source, Accuracy, Speed

Often 18% Sometimes 26% Hardly ever 18% Never 38%

62% of U.S. adults get news on a social networking site…

14% 17% 19% 21% 23% 31% 59% 66% 70% Vine Snapchat LinkedIn YouTube Instagram Tumblr Twitter Facebook Reddit

% of each sites' users who get news on the site…

Information: Source, Accuracy, Speed

40% 32% 2015 2016 Americans’ trust and confidence in the mass media “to report the news fully, accurately and fairly” has dropped to its lowest level in Gallup polling history

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11/8/2016 6

Information: Source, Accuracy, Speed

20% 25% 38% 57% Print Radio Online TV

% of U.S. adults who often get news on each platform…

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11/8/2016 7

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11/8/2016 8

SLIDE 9

11/8/2016 9

24-hour news cycle
Technology; social media
Population and demographic changes
Fear of government overreach
Easier access to policy discussions
Multi-agency collaboration

Why have PI and PR Converged?

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11/8/2016 10

Strategic Communication Planning

Research Goals and Objectives Key Publics and Messages Strategies Tactics

Shared PI/PR

SLIDE 11

11/8/2016 11 Crossing the Bridge Between PI and PR

Nov. 3, 2016