SLIDE 1 Presentations That Sell
Insider Secrets for Creating Winning Presentations
Johnny “The Transition Man” Campbell, DTM, Accredited Speaker
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My Mission Keys For Crafting “Winning Presentation That Sells Your Products and Services
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What is the Cost of a Bad Presentation?
SLIDE 6 Sales/New Clients
Time & Money
Bad Presentations Cost You
What is your time worth? What is a prospect/new client worth?
SLIDE 7 Market Share
(Competition)
Bad Presentations Cost You
SLIDE 8 Productivity
(Team Performance)
Bad Presentations Cost You
SLIDE 9 Marketing Opportunities
(Revenue)
Bad Presentations Cost You
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(2) Reasons Why Most Business Professionals Fail To Present a Message That Sells More of Their Products or Services?
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The (3) Presentation Anxieties
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Presentation Organization
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………….What is a………….
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(Your Message ) Gives You Your Position & Helps You Market & Promote Sell The Message & The Promise
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Keys for Crafting a Presentation That Sells
SLIDE 18 What is Your Presentation Goal/Outcome
- 1. Leads
- 2. Sales
- 3. Business Partners
- 4. Better Team Performance
- 5. Brand Awareness
Key (1) Know Your Outcome
SLIDE 19 Key (2) Know What Your Selling
SLIDE 20 Key (3) Know Your Audience
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SLIDE 22 Key (4) Know The Objections
SLIDE 23 Key (5) Know Your Timeframe
SLIDE 24 Key (6) Know Your Timeframe
SLIDE 25 Key (7) Know Your Story
SLIDE 26 The (2) Parts To A Speech
- 1. The Message
- 2. The Stories
- 1. The Message = Idea or Outcome
- 2. The Stories - Support the Message
SLIDE 27 Your Product Must Offer The Audience
- 1. Pain Relief
- 2. Their Desired Outcome
- 3. Assurance/Confidence /Certainty
SLIDE 28 How to Open a Presentation: If The Audience Knows:
- 1. Your Product & Their Issue – “Start With Their Desired
Outcome"
- 2. Their Issue but (Not) Your Product- "Start With Their
Issue”
Presentation That Sell Selling Tip
SLIDE 29 Key (8) Know Your Close
SLIDE 30 Putting It All Together
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- 1. Know Your Desired Outcome
- 2. Know Your Product & Services
- 3. Know Your Audience
- 4. Know Your Objections
- 5. Know Your Time Frame
- 6. Know Your Environment
- 7. Know Your Story
- 8. Know Your Close
Keys for Crafting a Presentation That Sells
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OPPORTUNITYNOWHERE
SLIDE 33 “Practice isn’t the thing you do once you’re good. It’s the thing you do that makes you good.”
– Malcolm Gladwell, Outlier
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More Information Johnny Campbell, DTM, Accredited Speaker promosellingtips@gmail.com 630-460-3279
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