PRESENTATION BY ALYKHAN SATCHU CEO Rich Management Limited - - PowerPoint PPT Presentation

PRESENTATION BY ALYKHAN SATCHU CEO Rich Management Limited http://www.rich.co.ke CUSTOMER EXPERIENCE THE BUSINESS CASE 10th March 2017

7.5 billion people live on the white dot on the upper left. (view of Earth from Mars)

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Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy

• nes,

we see genius. Because the people who are crazy enough to think

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The
Future
is not
seen
in
the Rear
View Mirror

Vinod
Khosla Founder,
Sun Microsystems

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The Markets are the Message Most valuable companies

2006: 1 tech company out of top 6 2016: 5 tech companies out of top 6

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Returns since Netflix announced streaming video 10 yrs ago...

Uber yourself before you get kodaked

Netflix: +4021% Blockbuster: - 99.9%

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Didn't exist in 2006

Velocity of change is exponential

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Infomediary

Information is a Currency and in fact the most valuable currency

• f all

Net
Worth:
Shaping
Markets
When
Customers
Make
the
Rules He
is
credited
with
inventing
the
term
"infomediary"
in
his
book,
NetWorth.[2] with
Marc
Singer,
published
by
the
Harvard
Business
School
Press
in
1999. Value,
in
the
information
economy,
is
shifting
from
the
producers
of
goods
and services
to
the
customers
that
buy
them,
and
a
new
kind
of
entity—the "infomediary"—stands
at
the
crux
of
the
transformation. Q:
What
is
an
infomediary?
Are
there
any
current
on‐line
competitors
who
are playing
the
role
of
infomediary
yet? There's
no
one
company
that
currently
fits
the
definition
of
an
infomediary
that we
put
forward
in
the
book.
But
a
number
of
companies
are
positioning themselves
to
play
the
infomediary
role
in
the
future.
These
might
include Amazon.com
and
CompareNet,
among
others. Infomediaries
will
have
to
prove
their
trustworthiness
when
it
comes
to
handling this
information Once
the
powerful
interplay
between
trust
and
value
gains
momentum,
however,

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There's Amazon. And there's everyone else. Returns over the last 2 years... Amazon: +177% Everyone else: -x%

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"Jeff Bezos on betting on things that will always be the same"

@collabfund

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UBER – Let me tell you a personal story of Kihara who got Ubered

Uber Kenya launched in 2015 and rides with Uber drivers hit 1 million after 15 months of operations.

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“Most marketers aren’t trained technologists, so navigating through these waters can be a real challenge."

@RajaRajaman nar

More Consumers don’t want to just hear brand stories, they want to be a part of the story.

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@RajaRajaman nar

More Consumers don’t want to just hear brand stories, they want to be a part of the story.

“On data…data is becoming the currency of marketing, and marketers will now have access to more data than

• ever. As new technologies such as VR,

autonomous driving, wireless communications, cloud computing, digitized sports and AI advance, marketers will be able to use data to create more personalized and targeted products, messages, and customer

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In the age of the connected customer, every 1 in 5 U.S. adults are almost never offline, customer experience is the battleground for true

• differentiation. Today,

every successful consumer application is powered by AI.

The line-of-business that is most likely to embrace AI first will be the customer service

Vala Afshar Chief Digital Evangelist, Salesforce

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Today machines have the ability to interact with humans at a level that used to only seem possible in sci-fi movies. Amazon serves up personalized product recommendations, Facebook automatically tags photos and Google maps proactively reroutes you around traffic. AI is powering nearly every experience we have— making it smarter, seamless and personalized— and as a result our expectations as consumers are at an all-time high. The most indispensable consumer apps are powered by AI technologies, delivering real personalized value, in real-

• time. This seamless personalized, immediate and

intelligent user experience will make its way to every business, across all industries.

Vala Afshar Chief Digital Evangelist, Salesforce

The power of artificial intelligence is mass personalization and contextual intelligence at scale.

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Vala Afshar Chief Digital Evangelist,

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How Much Is an Instagram Story Worth?

Source: Beautiful Destinations

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How Much Is an Instagram Story Worth?

Jeremy and Tom Jauncey were among the first to turn being good at Instagram into a travel advertising and marketing business. Jeremy launched the travel-themed Instagram page Beautiful Destinations in 2012 and was soon joined by his brother. Within a year, the account had 1 million

• followers. By last August it had grown to

almost 8 million. The brothers have built a portfolio of customers in the travel industry, mostly hotel chains and tourism bureaus, who pay to be touted to Beautiful

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Kenya Demographics

Young people embrace change

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From the World of Push to the World of Pull

From 1997 to 2017 in 20 short years

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The New Digital Normal in the Elections

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Tweet Bots

#ThisIsMombasa

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Source : Safaricom Annual Report

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We are in a disruptive moment

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