INFOMEDIARY SECTOR 2016 Definition of the Infomediary Sector For - - PowerPoint PPT Presentation

CHARACTERIZATION OF THE SPANISH INFOMEDIARY SECTOR

2016

For the purposes of this study we have defined The Infomediary Sector as: The update of the census was carried out in two ways. For one, there was a review of sectors and subsectors that comprise infomediary activity. For another, consultation was held with associations pertaining to these sectors and the organizations certified at datos.gob.es. As a result, we have identified:

The group of businesses that become intermediaries of information in general in such a way that they analyze and treat public and/or private information to create value-added products intended for

• ther businesses or consumers that aid in, amongst other things,

effective decision-making. INFOMEDIARY BUSINESS CENSUS RESEARCH

652

• 74% Reuse public and private

information

• 8% Only reuse public

information

• 18% Only reuse private

information

100 200 300 400 500 600

2011/2012 2014 2016

150 364 535

535

Infomediary businesses

Definition of the Infomediary Sector

ECONOMIC DATA INFOMEDIARY ACTIVITY GROWTH

• Estimate of the business volume generated

by public and private infomediary activity

600 M€ - 750 M€ (2015)

(550 M€ - 700 M€ in 2014)

46%

Businesses indicate that demand has increased in the last year (2015), 7% more than in the previous edition

Activity of the infomediary sector

Since 2011, infomediary activity has increased

58%

330/550 450/500 600/750 550/700

100 200 300 400 500 600 700 800

2011 2012 2014 2015

ECONOMIC DATA REUTILIZATION BUSINESSES’ ACTIVITY GROWTH

(INFOMEDIARY ACTIVITY + OTHERS ACTIVITIES)

825/1200 1000/1200 1550/1750 1400/1600

Since 2011, the activity of businesses that reuse data increased

63%

• Estimate of the business volume generated

by companies that carry out infomediary activities

1.550 – 1.750 M€(2015)

(1.400 M€ - 1.600 M€ en 2014)

200 400 600 800 1000 1200 1400 1600 1800

2011 2012 2014 2015

Activity of the infomediary sector

ABOUT 42% OF ITS ACTIVITY IS BASED THE RE- USE OF INFORMATION.

• From 5000 - 5200 are directly

related with infomediary activity (2015) EMPLOYMENT DATA

There are 13.000 – 14.000 jobs in the sector (2015)

• 53% of surveyed

businesses hired personnel in 2015

3600/4400 5000/5200 4200/4700

GROWTH

Profiles: technicians, familiar with data mining and sector development techniques through their work

Activity of the infomediary sector

ACTIVITY (MULTIPLE CATEGORY SELF-CLASSIFICATION ) Market studies, including opinion surveys, research and market studies

39 %

Research and consulting in the public and/or private sector

34 %

Publishing, including book editing, database commercialization, publications, etc.

20 %

Geographic Information, including the reuse of land registry, urban and meteorological information

15 %

Directories, including address and telephone registries and guides for direct advertising

13 %

Culture, businesses dedicated to distributing and/or selling goods, services and activities of cultural content

13 %

Economics and Finance, including information on commercial credit risk and marketing. Credit and solvency information.

13 %

Characteristics:

• The heterogeneity of infomediary activity.
• It includes large corporations with years of experience managing public information

and “startups” driven on by the surge in data reuse.

• In more than 73% of businesses, their infomedary activity is one business line

amongst others.

Activity of the infomediary sector

Main sources:

• European Commission o Mundial
• EUROSTAT
• OECD
• Countries: DE – FR – UK – IR
• USA – Latin America

NATIONAL INTERNATIONAL

95%

Main sources:

• INE
• BOE
• IGN
• Land registry
• Mercantil registry - AEMET

48%

22% 67% 76% 91% Universidades Local Autonómico Estatal 24% 59% 65% 71% Universidades internacionales Otros países distintos a los UE Organismos internacionales La Unión Europea o sus países

Activity of the infomediary sector

Origin of public reused information

National Autonomic Local Universities

The European Union or its countries International

• rganizations

Countries outside the EU International Universities

Origen of public reused information

Activity of the infomediary sector

Data and information from private sources accessible to the public on the Internet… Data and information resulting from surveys and/or self-inspections Data and information produced by private enterprises… Non-profit communities (Wikipedia, Open Street Map, DB…) Data that generate commercial opportunities like business services… Data and information provided by the General Media Survey (EGM) Data and information on commercial, financial

• r personal risk…

Other private data and information

Number of public sources reused by businesses

Businesses that use from 1-10 public sources.

62%

Businesses that use more than 20 different sources.

24%

Activity of the infomediary sector

6 % 8 % 10 % 14 % 30 % 32 %

From 50-100. More than100. From 20-50. From 10-20. From 5-10. From 1-5.

Access to information sources

• 73% go directly to the WEB SITE they are interested in.
• 68% reuqest information from public/private providers.
• 59% by consulting a web service or application
• 35% through data sharing agreements or contracts (continuity

in the development of products and services).

• INNOVATION in the sector:
• 40% Search engines and

data download (Web crawling)

MODE OF ACCESS Data brokers 51% the Internet (social networks) 74%

private providers relevant to the sector

Activity of the infomediary sector

TYPE OF INFORMATION REUSED

Activity of the infomediary sector

14 27 % 27 % 29 % 30 % 34 % 39 % 40 % 41 % 49 % 56 % 59 % 12 % 20 % 17 % 11 % 12 % 18 % 25 % 29 % 47 % 36 % 51 % 25 % Well-being and health Transport The natural, rural and marine environments Legislation, parliamentary activity, justice Public sector, budgets, contracts Urban development, infrastructures and housing Economy, Finance, Employment Tourism, culture, leisure and sports Businesses and economic sectors Geographic, cartographic, meteorological information Education, science and technology Census data and statistics Public Private

<4 types of public information to develop products and services 1 / 2 types of private information to develop products and services

ACCESS AND MANAGEMENT OF PUBLIC ADMINISTRATION DATA

• 78% access data structured in proprietary format (xls,xml) (75% in

2014)

• Only 25% visit URLs that supply data and allow large scale

downloads.

• WEB PAGES to obtain information:
• 83% Portals of entities or public Spanish organizations
• 65% Portals of public international organizations
• 54% Portals of private businesses and organizations,

becoming clients of other re-users or managers of information.

70%

(67% 2014)

Still access data in

UNSTRUCTURED FORMATS

Already access data in

OPEN FORMATS

Vs

69%

(50% 2014)

Activity of the infomediary sector

• EXPENSE on public información
• 57% haven’t spent anything on public information
• 20% have spent more than 5000 euros on public information
• 10% MORE THAN 20.000 EUROS
• EXPENSE on private information
• 47 % obtain data from free sources (Internet).
• 30% have spent more than 5000 euros on private

information

• 14% HAVE SPENT MORE THAN 20.000 EUROS

INVESTMENT IN R+d+i

• 60% WILL INVEST in the development
• f NEW PRODUCTS AND SERVICES
• Businesses that reuse more kinds

(public /private) and more sources of data WILL INVEST MORE IN INNOVATION

The need for SW and specialized ICT services is seen as an access BARRIER to the infomediary market.

Activity of the infomediary sector

EXPENDITURE ON PUBLIC AND PRIVATE INFORMATION

Valuation 1-5 (1 Strongly disagree / 5 Strongly agree)

Activity of the infomediary sector

ASSESSMENT OF PUBLIC INFORMATION

3,86 2,92 2,70 2,72 3,10 2,89 3,35 3,17 3,11 2,89 3,20 Free of charge Very complete Very up to date Adequate level of disaggregation Includes additional information Includes context and methodology Structured formats Open formats Optimum formats Easy to find No need for registration

POSITIVE ELEMENTS

• Free of charge
• Structured formats
• Open formats

ROOM FOR IMPROVEMENT

• Keeping up to date
• Detail and

disaggregation

3,1/5

HIGH RATING

ASSESSMENT OF PUBLIC ADMINISTRATION INFORMATION ACCCESS SERVICES

44%

Available SERVICES that WORK WELL

56%

File DOWNLOAD services

Vs Activity of the infomediary sector

Service ALWAYS AVAILABLE

3,17

Public ADMINS PROVIDE the NEEDED DATA

2,62

Download in FILE FORMAT LARGE SCALE download Respond to INFORMATION NEEDS CHANNELS to request DATA PUBLICATION

3,46 2,62 2,7 2,8

Valuation 1-5 (1 Strongly disagree / 5 Strongly agree)

HIGHEST RATED INDICATORS  Existence of data  Data available online  Free-of-charge  Up to date HIGHEST RATED CATEGORIES OF PUBLIC DATA

• Federal budgets
• Election results

LOWEST RATED CATEGORIES OF PUBLIC DATA

• Governmental

expenditures

• Commercial registry
• Property registry

LOWEST RATED INDICATORS

• Large scale download
• Open licenses

ASSESSMENT OF DATA AVAILABILITY USING INTERNATIONAL INDICATORS

55% Public data availability

17th in the world

64% Public data availability

13th in the world

Activity of the infomediary sector

TIPO Y NUMERO DE CLIENTES

28% 20% 16% 15% 21%

De 0 a 10 clientes. De 10 a 25 clientes. De 25 a 50 clientes. De 50 a 500 clientes. Más de 500 clientes.

 The Administration has less relevenace as a client of the sector itself (dropping 10 %)  The citizenry as final user of data has grown in importance (increasing 13 %)

Activity of the infomediary sector TYPE AND NUMBER OF CLIENTS

People and/or final customer (B2C) Public Administrations (B2G) Businesses (BSB) From 0 to 10 clients From 10 to 25 clients From 25 to 50 clients From 50 to 500 clients More than 500 clients

CLIENT ORIGEN AND DEMAND GROWTH

Heteregeneidad del modelo se corresponde con variedad de tipologías multiples clientes

2012 2014 2016 Spain 98% 95% 97% Other EU countries 31% 41% 34% Rest of the world 24% 37% 34%

• The number of clients has

increased for 46,5% of businesses in the last year.

19% Carry

• ut business

activity in three commercial sectors. Activity of the infomediary sector

Free-of-charge Service Provision Models Paid Service Models

REVENUE MODEL

81%

DIRECT SALES

REVENUE FOR PRODUCTS OR SERVICES

Free without restrictions 23% 20% 22% Free with password 10% 14% 14% Free with advertising 15% 10% 16%

Pay per access, use, task 56% 62% 69% Pay by subscription 33% 19% 16% Pay by subscription with modalities 27% 24% 24% Freemium services 16% 17% 12%

19% receive periodic payments for SW LICENSING AGREEMENTS

INDIRECT REVENUE (publicity) 19%

Activity of the infomediary sector

Treated data 55% Publications 34% Maps 29% Raw data 13%

GENERIC PRODUCTS

Analysis for decision-making 64% Specialized consulting 59% Comparative analyses 28% Rating and predictive analysis 20%

SPECIALIZED SERVICES

Data visualization 41% Web software + GPS 29% Apps 26% SMS alerts/mail 14%

APPLICATIONS TRENDS:

• VALUE ADDED and more

SPECIALIZED SERVICES

• DIVERSIFICATION of supply.

MANAGEMENT SUPPORT SERVICES:

• ANALYSIS FOR DECISION-MAKING
• PREDICTIVE ANALYSIS AND RATING

ACCESSIBILITY OF INFORMATION:

• DATA VISUALIZATION
• RAW DATA IS LESS VALUABLE

77% 55% 80%

71%

Activity of the infomediary sector

PRODUCTS, SERVICES AND APPLICATIONS AVAILABLE IN THE SECTOR

PRODUCTS, SERVICES AND APPLICATIONS AVAILABLE IN THE SECTOR

Businesses that ONLY REUSE

PRIVATE data mainly produce DATA ON DEMAND (53 %)

9,6 18,1 38,6 45,8 49,4 71,1

Mi empresa comercializa datos en bruto. Mi empresa ofrece infraestructuras para publicar datos a terceros Mi empresa comercializa los datos una vez tratados Mi empresa produce servicios de análisis y visualización de datos. Mi empresa elabora datos bajo demanda de terceros Mi empresa genera productos o servicios de valor añadido

Businesses that REUSE PRIVATE and

PUBLIC data mainly produce value added services (80 %) Activity of the infomediary sector

Businesses that

ONLY REUSE PUBLIC ADMIN DATA

mainly sell

TREATED DATA (57,1%)

My business produces value-added products or services By business generates data upon request by third parties My business provides data analysis and visualization services My business sells data after treating it My business provides infrastructure to publish third party data My business sells raw data

Businesses tend to

request raw data, while

public Admins request more maps and

• publications. Citizens,

for their part, request maps above all other products. Concerning services, the highest demand is for comparisons

and anayses for decision-making for

• businesses. On the side
• f public Admins, the

highest demand is for

comparisons and training services.

Concerning applications, there is a much higher demand for

alerts on the part of businesses and geographic alert systems on the part of public Admins.

Activity of the infomediary sector

PRODUCTS, SERVICES AND APPLICATIONS AVAILABLE IN THE SECTOR

DEMAND FOR PRODUCTS BY TYPE AND CLIENT

The Internet is indispensable for business activity

Spanish is the common lang (100%)

for available products and services  Production in ENGLISH has increased (59%)  Catalan (26%), and Galician and Basque (13% and 15%) are also present THE WEB, at 97%, is the main communicationn channel businesses have with their clients.

• 76% use blogs and social networks,
• 74% use client messaging services,
• 51% refer to search engine rankings
• 41% have developed cloud services
• Use of search and download tools (36%), visualization

(66%) analysis (66%) Activity of the infomediary sector

BARRIERS AND OBSTACLES TO THE SECTOR’S DEVELOPMENT AL DESARROLLO DEL SECTOR

Activity of the infomediary sector

Lack of homogeneity in the Autn.Com Infrequent updates and maintenance Lack of response from the Administration More investment in technology Lack of demand identification Lack of accessibility and standardization Generalization of large-scale data download Lack of data usability Service payment models Licensing models Localization data clusters The need to invest in technology is a barrier

56%

Concern over the LACK OF HOMOGENEITY has increased up to 69% (7 points) Information UPDATES and maintenance is rudimentary

THE EFFECT OF MAKING PUBLIC DATA AVAILABLE

Activity of the infomediary sector

MAIN IMPACT

• Development
• f new

products and/or services

• Identification
• f new

business

• pportunities

32 % 46 % 56 % 56 % 57 % 60 % 66 % 69 %

Internationalization of the activity Job growth Economic efficiency Customer growth Customer loyalty Revenue growth New business opportunities Development of new products/services

LESSER IMPACT

• International business

expansión

• Job growth

More than 60%

take up the venture.

They will invest in R+D+i in the short term.

The sector indicates that the Public Adminstration needs:  To HOMOGENIZE info from regional and local entities.  To further PROACTIVITY in managing its information.  To stimulate the DEVELOPMENT OF ICT TOOLS to treat public data.  To improve the AVAILABILITY and QUALITY of public data. In addition:  The Administration COULD IMPROVE IF IT REUSED ITS OWN DATA.  There should be GREATER PUBLIC-PRIVATE COLLABORATION to develop infomediary services and the market.

PROPOSALS FOR THE FUTURE OF INFOMEDIARY BUSINESSES

Activity of the infomediary sector

PROPOSALS FOR THE FUTURE OF INFOMEDIARY BUSINESSES  Empower the right to ACCESS PUBLIC DATA

 INTEROPERABLE services  Homogenization and STANDARDS for configuring DATA SEMANTIC STANDARDIZATION between Public Admin data and info.  Encourage the use of OPEN FORMATS  Establish SERVICE LEVEL AGREEMENTS  Adjust the REGULATIONS to new uses and search for CORRECT applications.  Increasingly useful data: INFORMATION IN REAL TIME, avoid false expectations, AVOID METHODOLOGICAL CHANGES that limit the use

• f historical trends, etc.

Future challenge: QUALITY INFORMATION Under servce level agreements. Activity of the infomediary sector

OPORTUNITIES TO DEVELOP THE SECTOR in the future

 Data available in

REAL TIME DECISION MAKING services

 New AREAS FOR DEVELOPMENT SOCIAL DATA

TECHNOLOGICAL INNVOVATION and the

professionalization of services

SMART CITIES BIG DATA/ Large scale download Activity of the infomediary sector

Case studies and Best practices

Would that have been considered best practices or successful cases?

Selection criteria

 Innovation  Efectiveness  Sustainability  Model replicable/ transferable

Lessons learned

Innovation is the key

All analyzed cases have departed from the idea of re-use

• f information for the generation of products and

innovative services. Therefore, these types of projects require a constant investment, development and innovation to adapt both to the evolution of the data as to the identification of new sources to further enrich the product or service.

Solving problems to third parties

The analyzed cases develop primarily solutions for third parties. To identify specific needs that transformed into products or services that are sold to third parties and have suitable to the needs of information from these sectors.

The added value

They combine various data sources when they are integrated

• ffered new and relevant information, either provide a high level
• f specification and knowledge of the sector to which it is

addressed. The company offers a real added value to complete and enrich the public information or to treat it to make it visual and more easily interpretable or, in most cases, both.

Internationalization: the future and the sustainability of the model

The internationalisation of the sector is a clear trend and more successful cases not considered borders when it comes to design and market their products and services, but they are born with a clear international vocation.

Lessons learned

Best practices: Participating elements of infomediary activity

THE SPECIFIC KNOWLEDGE OF THE FIELD OF ACTIVITY In many cases, is of entrepreneurs that, after an experience in a sector of activity specifically, decide to undertake in the sector infomediary. They have identified a lack or a need

• f clear form, which can be satisfied

through the re-use of information. THE SECTOR PUBLIC IS SUPPLIER AND CUSTOMER One of the leading providers of infomediary sector is the public sector. Also the public sector is also one of the main customers of the analysed initiatives. THE TECHNOLOGICAL COMPONENT IS ESSENTIAL All the companies that have been analyzed depend on innovative technological developments and constantly updated.

VERSATILITY VS. SPECIALIZATION

The BBPP have led to identify and show two paths for the development of reuse:

• products / services of wide spectrum of

which can make using a great variety of companies of different sectors through adaptation of the type of information reused.

• and products and services developed

towards a specific NICHE OF ACTIVITY SECTOR.

THE PERSONALIZED SERVICE IS THE KING

This model of business usually complete it with services to measure such as reports custom or tools designed ad hoc. They combine the know-how and constant technological innovation with a knowledge of the sector which allows to offer added value to its customers solutions.

COSTS OF DATA ARE NOT THE MAIN BARRIER The difficulty usually appear in dealing with a wide variety of data sources, since interoperability is

• ften one of the weaknesses of the information

sources, adding in some cases, the lack of updated information.

Best practices: Participating elements of infomediary activity

SCIENTIFIC INFORMATION

LINKNOVATE

Reuse information from researchs CARTOGRAPHIC, GEOGRAPHIC INFORMATION AND MAPS

CARTODB

Reuse information to generate intelligence with geolocation info BUSINESS INFORMATION

AUDIENCE

Reuse information coming from SocialMedia MANAGEMENT OF THE PUBLIC SECTOR INFORM.

CIVIO

Re-use of public sector

• fficial info about

budgets, expenses, … MANAGEMENT OF THE PUBLIC SECTOR INFORM.

EUROALERT

Reuse information procurement and tender national and intl public sector BUSINESS INFORMATION

DATOCAPITAL

Reuse economic and financial information national and intl business

Best practices: List of companies and infomediary activity

INFORMATION PLANNING, MANAGEMENT PROPERTY AND OTHER RELATED

TERCEROB

Reuse information registry, cadastral and market WEATHER AND TOURISM INFORMATION

BLOOWATCH

(before OpenCoast)

Reuse tourism and nautical sector information PUBLIC INFORMATION IN GENERAL

GNOSS

Integration and use

• f public

information on semantic data ENVIRONMENTAL and WEATHER INFORMATION

METEOGRID

Reuse information for international and national weather forecasts. BUSINESS INFORMATION

CABSA

Reuse business and economic information

Best practices: List of companies and infomediary activity