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Nov 26, 2023 30 likes •332 views

Plastics Briefing Strategic responses and potential solutions CAROLINE FRRY NICK BROWN WILL PICKETT Head of Sustainability at Head of Business ICRS Secretariat and Development - Europe Coca-Cola European Junior Partner at at Terracycle

SLIDE 1 1 I Institute of Corporate Responsibility and Sustainability

Plastics Briefing

Strategic responses and potential solutions

NICK BROWN Head of Sustainability at Coca-Cola European Partners CAROLINE FRÉRY Head of Business Development - Europe at Terracycle WILL PICKETT ICRS Secretariat and Junior Partner at Carnstone

@WeAreICRS #ICRSWebinar

SLIDE 2

HOW CAN PLASTICS BE SUSTAINABLE?

NICK BROWN, COCA-COLA EUROPEAN PARTNERS

SLIDE 3 More choice. More information. Less sugar. Our packaging. Our resource. Protect. Reduce. Replenish. Halve emissions. Renewable electricity.

We are taking action on sustainability by using our business and our brands to build a better future. For people. For the planet.

A force for good. For everyone. Sourcing sustainably. Sourcing responsibly.

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What’s the issue with Plastic and why the public interest now?

SLIDE 5

What’s really happening?

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Global & Local Material Leakage?

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How should businesses respond?

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A strong track record of leadership in Sustainable Packaging

36g 26g 24g 19.9g 2016 >50% >50% 25% https://www.youtube.com/watch?v=uyolVMKlfrQ &feature=youtu.be https://www.youtube.com/wat ch?v=aEVVJxqWaZ8 https://www.youtube.com/watch?v=EI gthryckME

SLIDE 9

Our sustainable packaging strategy

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HOW CAN PLASTICS BE SUSTAINABLE?

“If you can’t look after it – it’ll be taken away!”

SLIDE 11

ELIMINATING THE

IDEA OF WASTE

Make everything recyclable Make everything from waste Eliminate the concept of waste

SLIDE 12 12

TERRACYCLE IS A GLOBAL LEADER

Active in 21 Countries

Brazil
Canada
Mexico
US
Austria
Belgium
Denmark
France
Germany
Ireland
Netherlands
Norway
Spain
Sweden
Switzerland
UK
China
Japan
South Korea
Australia
New Zealand
India
Taiwan

TerraCycle Locations In Process of Opening Regionally, TerraCycle is partly owned by several large waste management companies to leverage their expertise and credibility across the globe.

SLIDE 13 Beverage …and many more TerraCycle has five major business units focusing on partnering with consumer product companies (CPG), retailers, facilities, municipalities and small business / individuals.

SAMPLING OF PARTNERS

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RECYCLING THE NONRECYCLABLE

Most products and packaging are considered non-recyclable only because of economics. Examples below: NON-RECYCLABLE SOMEWHAT RECYCLABLE VALUE RECYCLABLE PROCESSING LOGISTICS

WHEN: WHEN:

PROCESSING LOGISTICS VALUE NON- RECYCLABLE Aluminum Polypropylene Flexible Plastic Packaging Coffee Capsules Uncoated Paper PET HDPE Beauty Products

RECYCLABLE

Cigarette Butts Glass Complex Closures

NOT RECYCLABLE

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MAKE EVERYTHING RECYCLABLE

Today we live in a linear world where most products are made, used once and then discarded.

Extraction & Manufacturing Landfill or Incineration

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MAKE EVERYTHING RECYCLABLE

TerraCycle’s first goal is to recycle products and packaging that do not currently have a solution to give materials a second life.

Extraction & Manufacturing Recycle

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THE TERRACYCLE PROCESS

LOGISTICS SOLUTION VALUE

TerraCycle creates custom collection logistics for each recycling program. Programs are designed to best suit the client and their waste stream. TerraCycle works with each client to drive significant ROI and scalability through their recycling program. TerraCycle develops the science and technology to recycle the previously non-recyclable waste into a new raw material.

IMAGE

SLIDE 18 18 Frito Lay manufacturing sites ship TerraCycle excess film waste through freight logistics. Target guests can trade in old car seats at retail locations. Target aggregates the seats at distribution centers, and TerraCycle picks them up by freight for recycling. Employees collect cigarette butts placed into city-wide receptacles. Kiehl’s shoppers visit stores to drop off used personal care packaging. Bloomberg uses permanent bins to collect & recycle snack packaging in their offices. Customers use turnkey Zero Waste Boxes to smoothly collect and recycle empty adhesive packaging. TerraCycle operates in a private recycling supply chain that works with partners to create a supply chain that makes sense for their products.

SAMPLING OF TERRACYCLE’S LOGISTICS MODELS

Consumers recycle contact lenses at

ptometrists offices

using collection boxes.

SLIDE 19 19

Location Leaders

The leader of a location coordinates and promotes the program in their community

Collection Locations

Locations can be at a school, office, community center, or someone’s home

Community of Collectors

Location leaders encourage people in their community to collect and recycle your brand’s waste

DIRECT CONSUMER ENGAGEMENT

TerraCycle’s recycling program allows your consumers to engage with your brand through an authentic sustainability platform.

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HOW TERRACYCLE PROCESSES WASTE

Check In

Aggregate

Processing

New Products This new format is used as a raw material to create a new finished product. TerraCycle works with strategic partners to process individual waste streams (by material composition) into a new format. Once a package from your program is checked in, the contents of the package are aggregated with similar materials in preparation for processing. TerraCycle receives packages of your brand’s waste at its local warehouses and checks them in.

TerraCycle will not landfill or incinerate any of the waste we receive.

SLIDE 21 21

Sustainability Marketing & Communication Sales

R I

RETURN ON INVESTMENT

Drives sustainability, marketing, communication and sales ROI.

96% of consumers more likely to purchase Febreze products after being involved the Air Care Recycling Program 40% Re-purchase Rate Experienced By Kenco after an on-pack TerraCycle promotion 100+% Sales Increase for a home care brand during a TerraCycle promotional window Brand Perception Is 78% “More Positive” in survey about a nutrition brand due to their TerraCycle program 43,000+ Target Coupons Redeemed through Target Car Seat Trade-in Program through 2-week promotion 20-40-60 Yearly Sales Increase experienced by a Northeast grocery chain following a TerraCycle promotion 97.3% Waste Diversion Rate experienced by GreenBiz using Zero Waste Boxes at their event Colgate Awarded The Supplier Leadership Award for sustainability as a result of their partnership with TerraCycle Garnier Was Featured In A Leading Industry Publication due to their Personal Care and Beauty Recycling Program 87% Litter Reduction of Cigarette Butts experienced by Sydney, AU where collection receptacles were installed

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CASE STUDY | COLGATE PLAYGROUNDS

Consumers see promotional display at retail. Consumers are directed to promotional website (managed by TerraCycle) vote for their school to win the recycled prize Communities can vote by recycling (previously non-recyclable) waste through the Oral and Care Recycling Program TerraCycle updates the website with a leaderboard of vote totals. TerraCycle installs the playground at the winning school . Colgate has driven incremental displays by executing consumer promotions with multiple key accounts (ShopRite, Meijer, Albertsons etc.) that allows consumers to win a recycled playground (made from

ral care waste) for a school in

their community.

1 2 3 4 5

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MAKE EVERYTHING FROM WASTE

TerraCycle second step is to integrate unique recycled materials back into your products.

Extraction & Manufacturing Recycle

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CATEGORIES OF STORIED PLASTICS

Storied plastics create a strong & unique narrative for products driving significant marketing, communications and sustainability ROI.

CLOSED LOOP

Integrating recycled materials of a given product back into the making of that same product.

COMPELLING INTEGRATION

Telling a story by using

ne waste stream to

create a relevant (but distinct) product.

PURPOSEFUL

Using highly noticeable and problematic waste streams to speak to an emotional consumer connection.

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CASE STUDY: P&G LEVERAGES BEACH PLASTIC

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Redesign

ELIMINATE THE IDEA OF WASTE

TerraCycle's third step is to redesign products to enter into a reuse platform, completely eliminating the idea of waste.

Reuse Loop

SLIDE 27 By TerraCycle Launching in NYC & Paris area after global announcement at the World Economic Forum. Jan ‘19 Giving consumers a more convenient, premium product experience, all while eliminating the idea of waste. Customers detail their subscription by selecting which & how many products they want in each cycle. Loop pick packs & ships product in durable and reusable shipping tote. Customer receives products in Loop tote and enjoys. Loop manages/handles customer service inquiries. Customers put empty containers back in Loop tote. Loop’s shipping partner picks up the Loop tote. As soon as customers send back their empty product, Loop will automatically fulfill with new product. Loop professionally cleans the reusable bottles and sends to Partners for refilling. Customers sign up for Loop via major retailers. Partners redesign packaging to be durable, refillable and with more features. Move package from being a COGS to an asset.

1) 2) 3) 4) 5)

Design TBD

NO WASTE

= Customer Experience = Loop/Partner Operations

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CAROLINE FRERY Head of Business Development TerraCycle Europe +33(0)9 75 18 09 85, Ext.1025 caroline.frery@terracycle.com

SLIDE 29 29 I Institute of Corporate Responsibility and Sustainability

Questions?

Plastics: Strategic responses and potential solutions

NICK BROWN Head of Sustainability at Coca-Cola European Partners CAROLINE FRÉRY Head of Business Development - Europe at Terracycle WILL PICKETT ICRS Secretariat and Junior Partner at Carnstone

@WeAreICRS #ICRSWebinar

SLIDE 30 30 I Institute of Corporate Responsibility and Sustainability