Philadelphia Museum of Art Educational and Econom ic I m pact Urban - - PowerPoint PPT Presentation

Philadelphia Museum of Art Educational and Econom ic I m pact

Urban Affairs Committee

House of Representatives of the Commonwealth of Pennsylvania

March 5, 2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Mission

In partnership with the city, the region, and art museums around the globe, the Philadelphia Museum of Art seeks to preserve, enhance, interpret, and extend the reach of our great collections in particular, and the visual arts in general, to an increasing and increasingly diverse audience as a source of delight, illumination, and lifelong learning.

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

A World-Class Institution and Pennsylvania Icon

• Ranks among the four largest art museums in

the nation

• World-renowned collections of 225,000 works of

art spanning 2,000 years

• Attracts 800,000–1,000,000 visitors annually
• Exhibitions that are extraordinary in scope,

public appeal, and scholarship

• The Museum’s historic building is a Philadelphia

icon that ranks among America’s top-25 favorite buildings

• Selected by the Department of State to
• rganize the U. S. participation in the Venice

Biennale of 2009

Vincent Van Gogh, Sunflowers, 1888

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Education Programs for all Audiences

• Award-winning programs for children, adults,

and teachers serve over 200,000 every year

• 75,000–80,000 schoolchildren annually
• Classroom resources for teachers in the new

Wachovia Education Resource Center

• After-school and summer programs
• Teen Sketch Club, Teen Docents, Teen

Volunteers, Teen Filmmaking

• National leader in Distance Education
• Adult programming for all audiences:
• Lectures, Concerts, workshops, and tours
• College Day on the Parkway
• Form in Art for visually impaired adults
• Art Talk for homebound individuals
• Something Every Sunday for families

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• Long-standing partnerships across the region,

including:

• Taller Puertorriqueño
• Southwest Community Enrichment Center
• Free Library of Philadelphia
• Police Athletic League
• Mural Arts Program
• Family Festivals celebrate diverse cultures
• Concert Collaborations
• Art After Five
• Multiple Language formats
• Free Community Passes

Outreach and Community Partnerships

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• According to the Pennsylvania

Department of Community and Economic Development’s FY07 Annual Tourism report, the tourism industry is a $28.2 billion industry in the Commonwealth.

• The Museum directly generates

7–10% of annual leisure travel visitors to Philadelphia.

The Museum is a “Destination Defjner”

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• Every $1 spent by the Museum

generates nearly $4 in economic activity for the City and region.

• Special exhibitions generate

substantial economic activity over three-month periods: – Van Gogh (2000), $39 million – Degas (2003), $28 million – Manet (2004), $30 million – Dali (2005), $55 million – Wyeth (2006) $21 million

The Museum is Good for Business

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Madam e Cézanne in a Red Arm chair, 1877, by Paul Cézanne (Museum of Fine Arts, Boston: Bequest of Robert Treat Paine II) W om an in Blue, 1937, by Henri Matisse (Philadelphia Museum

• f Art: Gift of Mrs. John Wintersteen, 1956-23-1)

ONLY IN PHILADELPHIA !

The Dream (Marie-Therese), 1932, by Pablo Picasso (Steve Wynn Collection)

February 16–May 17, 2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Gulf of Marseille Seen from L'Estaque, c. 1886, by Paul Cézanne (The Art Institute of Chicago, Mr. and

• Mrs. M.A. Reyerson Collection)

Lake I I , 2002, by Ellsworth Kelly (Beyeler Collection, Basel, Switzerland) Seascape with Agaves and Old Castle, 1939, by Max Beckmann (Staatliche Museen zu Berlin, Nationalgalerie)

Cézanne and a Century of Great Artists

• 140 works of art in the exhibition
• 60 paintings and 20 drawings by Cezanne and works by 16 major

artists, including Pablo Picasso, Henri Matisse, Jasper Johns, Arshile Gorky, Ellsworth Kelly and many others.

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Corporate Support

• Generous corporate sponsor of previous

exhibitions

• Cézanne (1996)
• Dalí (2005)
• Additional Corporate Marketing
• Investing in the City—

the arts, the community

• Heart of Philadelphia Award for

22,000 hotel room nights

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

NY and DC Metro Region, 16% Other U.S. and International, 26% Philadelphia Metro Region (incl. Nearby NJ, Trenton,Wilmington), 55%

Special Exhibition Visitors According to surveys of exhibition visitors, 2000 - 2008

New York and DC metropolitan areas

16%

Other U.S. and international

26%

4 Counties, Regional PA Wilmington, Trenton, and nearby NJ regions

38%

Philadelphia County

21%

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• For every 1 job created by the Museum,

nearly 5 jobs are created in Philadelphia and Pennsylvania.

• Direct employment of approximately 400

full-time equivalents

• Museum activities support approximately

530 full-time equivalent jobs of suppliers, construction, security, and maintenance workers.

• Museum exhibitions and programs

support approximately 950 full-time equivalent jobs in the hospitality industry.

The Museum Creates Jobs

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• In FY07, the Museum Created 398 FTE jobs

through spending on Capital Projects

–

Direct Employment

• 87 full-time equivalent

construction jobs – Indirect Employment

• 311 full-time equivalent jobs

_________________________

The above figures for job creation were reviewed and confirmed by Urban Partners and based on the study produced by the Pennsylvania Economy League in 1998.

Jobs Through Construction Expenditures

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Perelman Building: Adaptive Re-Use and Restoration

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Perelman Building: Adaptive Re-Use and Restoration

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Perelman Building: Adaptive Re-Use and Restoration

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Perelman Building: Adaptive Re-Use and Restoration

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Perelman Building: Adaptive Re-Use and Restoration

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Perelman Building: Adaptive Re-Use and Restoration

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

The Perelman Building: Adaptive Re-Use and Restoration

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Master Plan Overview Philadelphia Inquirer

June 2005

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Exterior Façade and Roof Renovation Project 2006—2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Exterior Façade and Roof Renovation Project 2006—2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Cracks: Repair projected fascia elements of cornice

Exterior Façade and Roof Renovation Project 2006—2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Exterior Façade and Roof Renovation Project 2006—2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Exterior Façade and Roof Renovation Project 2006—2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Sculpture Garden & Landscaped Parking Facility 2007—2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Sculpture Garden & Landscaped Parking Facility 2007—2009

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

Master Plan Current Priority: Utility and Energy System Upgrades

Strategic replacement of energy and utility systems throughout the Museum that are at the end of their useful life, inefficient, and pose continuing risk to Museum

• perations and to the safety of collections and visitors
• Expanded central utility plant
• Energy-efficient and energy-saving upgrades of building systems
• New state-of-the-art loading dock with multiple bays (one bay exclusively for art)

designed for the full range of Museum loading activities and improved security

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• Reconfigure Art Museum Drive, Pennsylvania Avenue, and Kelly Drive (TIP

Project) for improved public safety and circulation for visitors on foot or using public transportation, private cars, bicycles, tour buses, or school buses.

• Relocate loading activities to the south side of the main building, alleviating traffic

congestion on other parts of Art Museum Drive and decreasing truck traffic on Kelly Drive, Pennsylvania Avenue and the Fairmount neighborhood.

Master Plan Current Priority: Improved Transportation and Visitor Access

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• $223.5 million in total

economic activity in the City and region

• 3,221 full-time equivalent jobs
• $16.0 million in tax revenues to

Philadelphia and the Commonwealth _________________________

The above figures, and all that follow, were reviewed and confirmed by Urban Partners and based on the study produced by the Pennsylvania Economy League in 1998.

Economic Impact FY07

Philadelphia Museum of Art

Urban Affairs Hearing, March 6, 2009

• $1.07 billion in total

economic activity in the City and region

• 3,433 full-time equivalent jobs sustained

annually (on average)

• $69.8 million in tax revenues to

Philadelphia and the Commonwealth

• After just one week open to the public,

approximately 85,000 tickets issued for Cezanne and Beyond to date!

Cumulative Impact, FY03 – FY07