Overview Background Research and Knowledge mobilisation - - PowerPoint PPT Presentation

Peter Ellis, Executive Director www.clearseas.org 29 August 2019

Presentation to the

Port Community Liaison Committee Delta

Overview

• Background
• Research and

Knowledge mobilisation

• Discussion

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Context

• In fifth year of operation
• Fully established
• Persistent dialogue around

marine safety and sustainability

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• Facilitate a better understanding of the

risks, benefits, and best practices for safe and sustainable marine shipping and support evidence-based public policy;

• Bring clarity to decision-making

processes;

• Massive digital growth, more than

114,000 visitors and 195,000+ pageviews. Web users up 500%, social media up 100% over 2 years.

Clear Seas: Purpose & Context

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Communicating Complex Issues

7 Key Issues pages 23 Blog Articles 8 Reports 13 Research digests

• Reference material
• Infographics

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Opportunities for Collaboration with First Nations

Marine Transportation Corridors for Canada’s Pacific Region

• Special coastal areas
• Risk mitigation considerations
• Recommendations for vessel

routing workshop

• Data sharing agreement

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Arctic Shipping Research

• Traffic trends
• Project future traffic
• Identify and evaluate shipping-based

risks

• Create hazard and sensitivity maps
• Identify best practices for ship

management and visitor experience in protected marine areas

• Recommend routing and ship

management recommendations

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Web and Social Growth

5,158 Followers 2,034 Followers 350 Followers

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Website Audience Insights

Clear Seas is reaching a cross section of Canada’s population, as people aged between 18 and 65+ years old are fairly represented. The proportion

• f Anglophones and Francophones visitors

roughly reflects Canada’s linguistic demographic.

1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Federal Government Provincial Governments Universities and Colleges Schoolboards and Education

Key User Statistics Key User Statistics - 2018 2018

Users Sessions

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Clear Seas’ National Presence

In 2018, our website was visited by over 60,500 new users from across Canada.

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Resources:

• Research digests
• Reference material
• Infographics

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Value Proposition - Build Confidence and Trust

Clear Seas is a trusted and reputable voice that:

• Provides decision makers with

quality materials required to take informed decisions

• Promotes the continual

improvement of the shipping industry

• Improves public understanding

and confidence

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Clear Seas’ Values

• Independence and

transparency

• Sustainability
• Excellence

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Beneficiaries

• Canadian environment
• All levels of Government
• Canadian public
• Shipping industry
• Cargo shippers
• Port authorities
• Indigenous communities

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The public commons: confidence and trust

• Fact–based policy

decisions

• Agreement on facts
• Understanding of risk
• Risk tolerance
• Communications and

media

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Context – environmental sensitivity

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Product Tanker April 2018

• Ship anchored,

corrected problem and proceeded to sea.

• System of tugs and

pilots worked as intended.

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Discussion

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