Outreach Strategies January 21, 2016 Eduardo Lizarraga, Housing - - PowerPoint PPT Presentation

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Outreach Strategies January 21, 2016 Eduardo Lizarraga, Housing - - PowerPoint PPT Presentation

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Santa Monica Housing Outreach Strategies January 21, 2016 Eduardo Lizarraga, Housing Specialist Powered by Background Santa Monica has longstanding policies that support low-income residents and workers and has invested in an

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Powered by

Santa Monica Housing Outreach Strategies

January 21, 2016 Eduardo Lizarraga, Housing Specialist

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Background

  • Santa Monica has longstanding policies that support low-income

residents and workers and has invested in an infrastructure of supportive services and housing resources that promote wellbeing, housing stability, economic vitality, and self-sufficiency.

  • The imbalance of jobs and housing in Santa Monica has been a

longstanding policy concern for the City.

  • City staff is working to ensure that housing and human service needs
  • f vulnerable Santa Monica residents are met and is looking for

strategies to improve access to affordable housing for Santa Monica’s low-income workforce.

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Housing Specialist

  • Enable multiple housing specialists within the Housing and

Economic Development Department to enhance efforts related to outreach and communication with SM residents and workers who are in need of affordable housing.

  • Coordinate efforts with local partners such as religious/faith

institutions, schools, labor organizations, employers, community groups, and service organizations.

  • Enable staff to experiment with more dynamic and responsive

approaches to the housing application process to better accommodate changing needs.

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Focus

  • Outreach efforts targeted towards:
  • Residents of Santa Monica and workers who are employed at least 36

hours a week in Santa Monica

  • Households earning less than 50% of the HUD-determined median

income for Los Angeles County based on family size

  • Populations identified as underserved or underrepresented in the

program

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Initial Strategies

  • Identify

and connect with local strategic partners and influencers

  • f

the target population including employers, nonprofits, schools, community groups, religious organizations, labor organizations, etc.

  • Develop bilingual informational materials and flyers to distribute

to strategic partners and target population

  • Conduct outreach activities at community events and other

tabling opportunities to reach the target population

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Local Partners

  • City Departments (Big Blue Bus, City Attorney, CityTV, Parks,

Farmers’ Markets, Library, Rent Control)

  • Local Service Organizations (Legal Aid, Venice Family Clinic,

Boys & Girls Club, Pico Youth & Family Center, WISE & Healthy Aging, Community Corporation of Santa Monica, Chrysalis)

  • Schools (Santa Monica College, SMMUSD)
  • Religious Groups (St. Anne’s, CLUE CA)
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Local Partners (continued)

  • Employers (SM Travel & Tourism, Chamber of Commerce,

Business Improvement Districts, ‘Buy Local’ businesses, individual employers)

  • Labor

Organizations (UNITE Here Local 11, Restaurant Opportunities Center [ROC], Hospitality Training Academy [HTA])

  • Community

Groups (Neighborhood Organizations, Commissions, Senior Task Force, )

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Recent Highlights - CCSM

  • Tabled at 502 Colorado Avenue during opening of 2016 CCSM

Marketing List

  • Informed CCSM applicants about the Section 8 program,

provided informational brochures in English & Spanish, answered questions, and collected contact information

  • Initiated online survey to assess demographics of interested

applicants and collect contact information from 159 individuals ( 67 online; 92 in-person)

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SurveyMonkey “Survey Collectors”

  • www.surveymonkey.com/r/SMSection8
  • www.surveymonkey.com/r/HASection8
  • www.surveymonkey.com/r/CHSection8
  • www.surveymonkey.com/r/Seccion8
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Q2: Which of the following categories best describes your employment status?

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Q2: Which of the following categories best describes your employment status?

  • Answered: 67 Skipped: 0
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Q3: If you are employed, do you work at least 36 hours a week in Santa Monica?

  • Answered: 67 Skipped: 0
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Q3: If you are employed, do you work at least 36 hours a week in Santa Monica?

  • Answered: 67 Skipped: 0
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Q5: Are you White, Black or African-American, American Indian or Alaskan Native, Asian, Native Hawaiian or other Pacific islander, or some other race?

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Q5: Are you White, Black or African-American, American Indian or Alaskan Native, Asian, Native Hawaiian or other Pacific islander, or some other race?

  • Answered: 64 Skipped: 3
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Q6: Are you Mexican, Mexican-American, Chicano, Puerto Rican, Cuban, Cuban-American, or some

  • ther Spanish, Hispanic, or Latino group?
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Q6: Are you Mexican, Mexican-American, Chicano, Puerto Rican, Cuban, Cuban-American, or some

  • ther Spanish, Hispanic, or Latino group?
  • Answered: 61 Skipped: 6
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Q7: How familiar are you with the Housing Choice Voucher (Section 8) Program?

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Q7: How familiar are you with the Housing Choice Voucher (Section 8) Program?

  • Answered: 61 Skipped: 6
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Planned Tabling Events

  • Farmers Markets (Saturday Pico, Wednesday Downtown)
  • SMC Job Training Info Session – February 2-3, 2016 (tentative)
  • Rent Control Board Tenant Seminar – May 6, 2016
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Questions & Input