Rural Outreach Strategies Welcome to the Outreach and Enrollment - - PowerPoint PPT Presentation

Welcome to the Outreach and Enrollment Webcast Series

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Outreach and Enrollment Distance Learning Series

Rural Outreach Strategies

1 CHAMPS/CCHN Outreach and Enrollment Distance Learning Series

O&E Distance Learning Series

Upcoming Events

Visit the CHAMPS Distance Learning Page for more information

 Outreach to Special Populations

 Tuesday, July 22, 2014, 10:00AM – 11:00AM Mountain Time

 Planning for Successful Outreach

 Tuesday, August 19, 2014, 2:00PM – 3:00PM Mountain Time

 Diving Deep on Premium Tax Credits

 Tuesday, September 23, 2014, 10:00AM – 11:30AM Mountain

Time www.champsonline.org/events/distancelearning

2 CHAMPS/CCHN Outreach and Enrollment Distance Learning Series

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O&E Distance Learning Series

Past Events

Visit the CHAMPS Distance Learning Page for archives

 What All CHC Staff Should Know About O&E  Patient Education and Health Insurance Literacy  Making the Business Case for O&E  Best Practices for

Young Adult Outreach

 Maximizing O&E Staff and Continued Enrollment

www.champsonline.org/events/distancelearning

Community Health Association of Mountain/Plains States (CHAMP MPS) S)

4 CHAMPS/CCHN Outreach and Enrollment Distance Learning Series

www.champsonline.org

Colorado Community Health Network (C (CCHN)

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www.cchn.org

Presented by:

Liz Tansey

Colorado Community Health Network Covering Kids and Families Community Health Center Outreach and Enrollment Training Coordinator ltansey@cchn.org

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Learning objectives

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 Learn strategies to reach and engage people in rural

areas.

 Learn how to collaborate with key messengers in rural

communities.

 Identify what messages are most effective in rural areas.  Be able to speak to rural residents about why health

insurance is important.

The importance of outreach

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 Define your intent and

goals

 Community education  Promoting the CHC as a

place for assistance

 Enrollment assistance

Building relationships

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• 1. Meet with key stakeholders.
• 2. Present information about the ACA.
• 3. Explain the role of assistors.
• 4. Share how you can help their clients.

Partnerships could include: governmental, social, health, private, tribal, educational, law enforcement, and faith- based organizations.

Building trust

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1.

Do what you say

Building Trust

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• 2. Be dependable

Building Trust

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• 3. Find out what matters to them

Building Trust

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• 4. Be real

Building Trust

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• 5. Be grateful

Media and advertising

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Media and advertising

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Key messages

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• 1. All insurance plans will have to cover doctor visits,

hospitalizations, maternity care, emergency room care, and prescriptions.

• 2. If you have a pre-existing condition, insurance plans cannot deny

you coverage.

• 3. All insurance plans will have to show you the costs and what is

covered in simple language with no fine print.

• 4. You might be able to get financial help to pay for a health

insurance plan.

Key messages

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 Even if you were denied Medicaid in the past, you may

be eligible now.

 Medicaid and CHIP don’t have open enrollment periods.

If you qualify, you can enroll at any time.

 Personal stories.

Quick tips

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 Work with schools.  Use new methods for distance enrollment.  Partner with other community organizations.  Invite newly insured to speak about their coverage.  Talk to your friends, family members, and neighbors.  Be prepared for more enrollments during the second

• pen enrollment period.

Successful outreach in rural communities

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Judy Strausberger

Outreach and Enrollment Coordinator Fremont Community Health Center

Judy Strausberger Outreach Enrollment Coordinator Certified Application Counselor (CAC) Fremont Community Health Center

• 511 N. 12th East
• Riverton, WY 82501
• (307) 463-7160

Fremont County Wyoming

COMMUNITY HEALTH CENTER of CENTRAL WYOMING

Crowheart Butte

OUTREACH/ENROLLMENT

• Promote the
• pportunity to enroll in

health coverage through the Marketplace to consumers of Community Health Centers, and throughout Fremont County;

• Create awareness of

the Marketplace, and ACA benefits specific to the people of Wyoming;

• Provide knowledge that

builds trust through understanding.

OUTREACH/ENROLLMENT STRATEGY

Gain credibility:

• Point out that assistance is free,
• Explain my duties as a CAC,
• Display certification as an assister

in the Health Insurance Marketplace. Build trust through focusing on:

• Consumer understanding,
• Consumer eligibility,
• Consumer needs.

Be honest and admit when you do not have an

• answer. Then go find it, and remember to get

back to that person.

STRATEGY

STRATEGY

• Dispel myths
• Focus on how the Affordable Care Act

protects consumers and their families

• Use personal stories and facts

Some helpful tools for rural

• utreach and enrollment are:

1) A cell for phone applications, and speaking with the call center; 2) Laptop with a good battery life; 3) Hotspot for a reliable internet connection; 4) Portable scanner/copier for uploading documents, and printing copies for consumers. You should be prepared with equipment that is reliable and can run on batteries.

EQUIPMENT

BEST PRACTICES

Ask permission onsite before doing

• utreach, especially if the person

who invited you is not present. Remember that opinions are not always fact, but facts always make good opinions. Go to where the people are. Ask if O/E can purchase a hotspot to create a reliable internet connection, in-field. Some hotspots can even provide service for up to 10 laptops. Create posters saying that if your household income is between these amounts, come in and learn about affordable health insurance!

Wind River Mountains

Questions?

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Additional resources

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 Find your county’s Cooperative Extension System  CHAMPS Rural O&E Resources  CHAMPS Rural ACA Resources  Community Catalyst Strategies for Engaging Rural

Constituencies

Please join us Tuesday, July 22 from 2:00 – 3:00 p.m. MT

Outreach to Special Populations

Tuesday, August 19, from 2:00 – 3:00 p.m. MT

Planning for Successful Outreach

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Thank you for participating