ORGANIC GROWERS SINCE 1989 ANTON CARRA – EXPORT DIRECTOR BIOFRUIT CONGRESS 2019 OCTOBER 23, FRUIT ATTRACTION, MADRID
WHO WE ARE - FOUNDED 1989 BY 15 ORGANIC GROWERS IN PROVINCE OF VERONA - TODAY WE ARE THE BUSINESS UNIT DEDICATED TO ORGANICS WITHIN THE GROUP AGRINTESA/ALEGRA/BRIO WHO REPRESENTS MORE THAN 3.000 GROWERS - BRIO FIGURES 2018: 75 MIO EURO TURNOVER (65% ITALY / 35% EXPORT) 45.000 TONS 443 ORGANIC GROWERS 1.690 HA TARGET 50% EXPORT BY 2021
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NEW PRODUCTS KAKI ROJO BRILLANTE: 300 TON (2019) TO 750 TON (2023) POMEGRANATE WONDERFUL: 100 TON (2019) TO 1.000 TON (2023) JINGOLD KIWI: YELLOW AND RED FLESH KIWI AVOCADO: 110 TON (2021) TO 750 TON (2023) MANGO: 160 TON (2021) TO 700 TON (2023) GINGER: FIELD TESTINGS, FIRST VOLUMES AVAILABLE FROM 2021
NEW MARKETS EASTERN EUROPE: FAST GROWING MARKET, STILL SMALL VOLUMES BUT INCREASING YEAR BY YEAR LATIN AMERICA: INCREASING DEMAND ON ORGANIC PRODUCTS. FIRST SHIPMENTS WITH APPLES AND KIWI TO BRAZIL. LONG DISTANCE ALLOWS TO EXPORT ONLY FEW TYPES OF PRODUCTS FOR THE MOMENT. ASIA: VERY STRONG INTEREST. FIRST CONTACTS WITH MAJOR IMPORTERS FROM INDIA AND GULF REGION. LONG DISTANCE AND FITOSANITARY BARRIERS MAKE ACCESS TO THE MARKET DIFFICULT.
MAJOR VALUE TRENDS THE BRAND ORGANIC CONSUMPTION IS BASED ON A PROMISE. RELIABILITY AND TRANSPARENCY ARE FUNDAMENTAL TO OBTAIN THE CONSUMERS TRUST. FOR THIS REASON WE ARE DEVELOPING THE «ALCE NERO» BRAND WITH A LINE OF PREMIUM PRODUCTS. AVAILABLE PRODUCTS: - EXCLUSIVE SWEET HORN PEPPER VARIETY «CORNELIO» - POMEGRANATE WONDERFUL FROM SOUTH WEST SICILY - KAKI ROJO BRILLANTE - FAIR TRADE ANANAS FROM TOGO «DOLCETTO» - YELLOW FLESH KIWI JINGOLD - SEEDLESS RED GRAPES
MAJOR VALUE TRENDS PRIVATE STANDARDS AND CERTIFICATION DEMETER: WE ARE CERTIFIED SINCE 2011, TODAY 10 PRODUCERS WITH 150 HA. OUR TARGET IS TO DOUBLE THIS NUMBERS TILL 2025. VERY STRONG REQUEST FROM GERMAN MARKET, FIRST INTEREST ALSO FROM FRANCE AND ITALY NATURLAND: FIRST CERTIFICATION IN 2010 TODAY 9 PRODUCERS AND OVER 100 HA. THE TARGET IS TO INCREASE ALSO THIS CERTIFICATION REACHING AT LEAST 20 PRODUCERS AND 200 HA OVER THE NEXT YEARS. STANDARD REQUESTED TO HAVE A PRIVILEGED ACCESS ON THE GERMAN MARKET
MAJOR VALUE TRENDS INTERNATIONAL PROJECTS EUROPEAN PROJECTS: TWO PROJECTS PROMOTING THE CONSUMPTION OF ORGANIC FRUIT&VEG ON FRENCH, GERMAN AND ITALIAN MARKET. - IN STORE PROMOTION ACTIVITIES - WORKSHOPS AND TRAINING FOR BUYERS AND STORE MANAGERS TO INCREASE THEIR KNOWLEGDE ABOUT ORGANIC PRODUCTS FAIR TRADE PROJECTS: WE HAVE STARTED A PARTNERSHIP WITH A COOPERATIVE OF SMALL ANANAS PRODUCERS IN TOGO. - 1.300 SMALL ORGANIC GROWERS INVOLVED - LOCAL ANANAS VARIETY «PAIN DE SUCRE» WITH EXCELLENT EATING QUALITY - SHIPMENT BY PLANE TO GUARANTEE PERFECT RIPENING - MINIMUM PRICE GUARANTEED TO PRODUCER ALLOWING SOCIAL AND ECONOMIC SUSTAINABILITY
SUSTAINABILITY ENGAGEMENTS ENVIRONMENTAL MANAGEMENT SYSTEM ISO 14001: CERTIFICATION OF OUR PRODUCTION SITES PACKAGING: TRAYS MADE BY RECYCABLE PAPER, 100% RECYCABLE AND PLASTIC FREE ENERGY: INCREASING USEAGE OF RENEWABLE SOURCES. WE COVER ABOUT 20% OF OUR CONSUMPTION USING SOLAR ENERGY PRODUCED ON THE ROOFS OF OUR PACKING SITES WATER: REDUCTION OF WATER CONSUMPTION THROUGH INTRODUCTION OF MORE EFFICIENT IRRIGATION SYSTEMS LIKE DRIP SYSTEM AND THE TECNOLOGY (AGRICOLTURE 4.0). THIS HAS ALLOWED US TO REDUCE WATER CONSUMPTION BY 60% COMPARED TO 10 YEARS AGO.
INFO – Anton Carra anton.carra@briospa.com
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