Opportunity Day Q119 Results COL Public Company Limited The Stock - PowerPoint PPT Presentation

Opportunity Day – Q119 Results COL Public Company Limited The Stock Exchange of Thailand 17 June 2019

Important Notice The information contained in this presentation is for information purposes only and does not  constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in COL Public Company Limited (“COL” and shares in COL, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-  looking information involves known and unknown risks, uncertainties and other factors which may impact the actual outcomes, including economic conditions in the markets in which COL operates and general achievement of COL business forecasts, which will cause the actual results, performance or achievements of COL to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. This presentation has been prepared by COL. The information in this presentation has not  been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the COL or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. This presentation is made, furnished and distributed for information purposes only. No part of  this presentation shall be relied upon directly or indirectly for any investment decision- making or for any other purposes. This presentation and all other information, materials or documents provided in connection  therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.

Agenda  Q119 Financial Results  Key Highlights

Financial highlights Profitability Expansion Strong EBITDA Growth Healthy Financial Status +62bps +13% 0.43x %GPM YoY Liability/Equity Consolidation Unit: Million Baht +4% yoy Liabilities +7% yoy +13% yoy 2,815 3,021 2,892 Assets 850 9,336 409 796 362 Equity 6,521 Q118 Q119 Q118 Q119 Q118 Q119 31-Mar-19 NMV Gross Profit EBITDA Balance Sheet Remark: - Net Merchandise Value (NMV) = Net sales before deducted by Cost of sales - GPM = Gross profit margin - bps = Basis points 4 Financial Results Key Highlights

Net merchandise value (NMV) By Year By Quarter +2% yoy Unit: Million Baht +4% yoy 11,240 11,470 NMV* (-) 2% Online B2C 2,892 2,800 2,867 2,912 3,021 37% B2S 36% 38% 35% 35% 37% 40% 63% OFM 62% 65% 65% 63% 60% 62% Q118 Q218 Q318 Q418 Q119 2017 2018 %SSSG +2.6 +2.5 OFM +7.1 +4.5 (1.1) (0.6) 0.0 (1.4) (0.6) B2S (4.3) (1.5) +2.1 +2.2 +5.2% *Excluding the online B2C business, NMV in 2018 increased by 5% from last year. Remark: - Net Merchandise Value (NMV) = Net sales before deducted by Cost of sales - SSSG = Same store sales growth 5 Financial Results Key Highlights

Gross profit and margin By Year By Quarter Unit: Million Baht Unit: Million Baht +9% yoy +7% yoy 2,895 3,157 B2S 39% 796 774 789 798 850 39% 37% 38% 39% 42% 40% OFM 61% 61% 63% 62% 61% 58% 60% 2017 2018 Q118 Q218 Q318 Q418 Q119 (Restated) 25.8 27.5 %GPM 27.5 27.7 27.5 27.4 28.1 Office Supplies Electronic Equipment Furniture & Others 18 % Product Mix*: OfficeMate 43 39 Stationery Lifestyle Books Product Mix*: B2S % 49 26 25 *In Q119 Remark: Gross profit margin (GPM) = (Sales revenue – Cost of sales of goods) / Net merchandise value 6 Financial Results Key Highlights

EBITDA and margin By Year By Quarter Unit: Million Baht Unit: Million Baht +34% yoy +13% yoy 910 1,216 362 274 310 270 409 2017 2018 Q118 Q218 Q318 Q418 Q119 %EBITDA 8.1 10.6 12.5 9.8 10.8 9.3 13.5 margin Remark: - EBITDA = Earnings before interest and tax (“EBIT”) + Depreciation and amortization - EBITDA margin = EBITDA / Net merchandise value 7 Financial Results Key Highlights

Net profit and margin By Year By Quarter Unit: Million Baht Unit: Million Baht +46% yoy +10% yoy 502 733 240 166 182 146 263 2017 2018 Q118 Q218 Q318 Q418 Q119 %Net 4.5 6.4 8.3 5.9 6.4 5.0 8.7 profit margin Remark: Net profit margin = Net profit / Net merchandise value 8 Financial Results Key Highlights

Agenda  Q119 Financial Results  Key Highlights

New E-Commerce platform launch • Online sales penetration at 20% of total sales • Effective marketing channel • Online ads and E-catalog Online Performance No. of visits Ticket count (LHS) Ticket value (RHS) (Tickets) (Baht/Ticket) 80,000 3,000 3,000,000 70,000 2,000 1,500,000 60,000 0 50,000 1,000 Q118 Q218 Q318 Q418 Q119 Q118 Q218 Q318 Q418 Q119 11 Financial Results Key Highlights

Expanding new product categories Q119 sales of • Factory Supplies +73% yoy Expand product • category offering through online channel 12 Financial Results Key Highlights

Accelerating business growth 2023 Opening 2H19 145 - Co-operate with top franchise bank for 1H19 stores financial - 1 st store in UPC nationwide support to at Hua Hin franchisee - Over 50 - 12 franchise applicants, 2018 stores as end cover 24 Prototype of 2019 provinces stores launched 13 Financial Results Key Highlights

Expanding its network nationwide Total number of stores: New store in Q119 74 stores , cover 25 provinces. Existing stores (as of May-19) Plan to expand more 7 new stores and 8 franchise stores 14 Financial Results Key Highlights

New store opening New store – OfficeMate Central Plaza Phitsanulok 15 Financial Results Key Highlights

New store opening New store – OfficeMate Central Plaza Phitsanulok 16 Financial Results Key Highlights

New store opening New store – OfficeMate Central Plaza Phitsanulok 17 Financial Results Key Highlights

Renovated store – Central Festival Chiangmai Renovated store – OfficeMate Central Festival Chiangmai 18 Financial Results Key Highlights

Renovated store – Big C Petchakasem Renovated store – OfficeMate Big C Petchakasem 19 Financial Results Key Highlights

Increase profitability by private brand • +20% yoy Private Brand sales in Q119 • Potential to grow in furniture category • 18% sales mix in Q119 20 Financial Results Key Highlights

E-Commerce B2B Warehouse • Supporting over 10,000 orders/day • More than 2x sales support compared to Nhongjok warehouse • Serving 24 hours every working day through automatic system • Ensuring product delivery with 99% service level • Reducing human error • Increasing warehouse capacity to support the Franchise business and E-Commerce Product Delivery Service Service Level (%) 100% 90% 80% Q118 Q218 Q318 Q418 Q119 21 Business Highlights Operating Results Business Update

Increasing customer’s and vendor’s confidence 22 Financial Results Key Highlights

To be the destination for all businesses Being the Business Increasing its Solutions profitability by Provider Enlarging differentiate products products Accelerating and services its growth of all channels through Franchise business 23 Financial Results Key Highlights

Think Space Rama 9 re-launch +30% traffic to store • in Mar-19 Destination for students • and families and kids with 1,390 sq.m. store area Re-launch on • 8 March 2019 25 Financial Results Key Highlights

Grand Opening – Think Space Rama 9 26 Financial Results Key Highlights

Strengthening store network coverage Total number of stores: New store in Q119 116 stores, cover 46 provinces. Existing stores (as of May-19) Plan to expand more 10 new stores 27 Financial Results Key Highlights

Improving store performance through asset enhancement program Roll-out the concept of • Think Space Product adjustment to • match with customers’ demand and lifestyle Plan to renovate 9 • potential stores in 2019 28 Financial Results Key Highlights

Destination for book and stationery lovers In-store activities in festive time Painting and Drawing Activities 29 Financial Results Key Highlights

To be the Center of Community Transforming to Lifestyle & Experience store Stronger product and brand offer Customer Centric strategy • Asset enhancement program • Strengthening • New store key categories expansion Offering products • Private label and promotions match with customer’s demand 30 Financial Results Key Highlights