Opportunity Day Nov 12 th , 2018 Agenda Corporate Overview - - PowerPoint PPT Presentation

Opportunity Day

Nov 12th, 2018

Agenda

• Corporate Overview
• Strategy and Road Map
• Financial Highlight
• Q&A

Moong Pattana International PCL. A consumer product company Our core competency is Marketing and Distribution with

various FMCG product categories and distribution network in all channels nationwide

Company Overview

Our Vision & Mission

“Striving for excellence in products and service with business ethic and integrity of business operation, fulfilling customer and investor expectations whilst achieving utmost relationship with business partners”

Vision

1. Become an organization with outstanding profitability who earns trust from consumers, business partners, and investors 2. Become an organization with good relationships with business partners and promoting mutual and long lasting growth 3. Become an organization with human resources as priority, emphasizing on skills and knowledge development including wellness and quality of life of employees 4. Become an organization with reiteration of corporate governance, business ethics, and social responsibilities 5. Become an organization with reputation as a professional trading company and distributor

Mission

Key Milestones

Established Moong Pattana Marketing Co., Ltd. Registered capital THB 10 M

1981 1988 1990 1994 1996 2008-9 2015 2016-8

Establish Thai Pigeon Co., Ltd., (JV with Pigeon Corp. Japan) mainly product nipple & nurser

Establish Yoshino Moong Pattana (Thailand) co., ltd., paid-up capital THB 300 M to produce plastic packaging for consumer products (JV with YKC) Establish Pigeon Industry (Thailand) co., ltd., (JV with Pigeon Corp. Japan) to produce baby wipes and breast pad Change name to Moong Pattana International PCL and increased capital to THB 90M to THB 120M and paid-up capital from IPO Change registered capital to THB 170M, paid-up capital THB 168 M Increased register capital to THB 200M by RO, Warrant, ESOP and PP to finance working capital and investment Granted Pigeon Trademark license from Japan to be sole distributor of Pigeon in Thailand

Company Core Businesses

We have 3 core businesses

4 Key Categories Focus

Personal care & Household Baby and Mom Food & Beverage Senior

Own Brand Portfolio

Personal Care & Household

Distributor Business

Principal’s Brand Portfolio

Baby & Mom Personal care & Household Senior Food & Beverage

Joint Venture Expertise

Beyond trade partnership to joint venture

A joint venture with Pigeon Corporation, Japan, to manufacture nursers, nipples, training cups and other baby accessories

Thai Pigeon Co., Ltd. (47%)

Pigeon Industries (Thailand) Co, Ltd. (2.5%)

Established as a BOI promoted company to manufacture Breast pads & Baby wipes A joint venture among Yoshino Kogyosho Co.,Ltd.- Japan, Nomura Jimusho, Inc.-Japan and MPI with the state of the art production for plastic packaging.

Yoshino Moong Pattana (Thailand) Co.,Ltd. (6%)

Channel & Coverage

Channel and coverages are cover all area of Thailand and plan to expanding to CLMV

Modern trade

57%

• Hyper Market
• Department store
• CVS
• Supermarket
• G-store

General trade

37%

• Wholesales/Retails
• Cash van

Others

6%

• Food service solution
• Event sales
• Export
• E-commerce

CLMV Market Expansion

E-commerce & Moong-shop

Moong-shop FB

ABOUT MARKET

Cotton market

Driven by Beauty Cotton and Pads

V care NPD – Jumbo and Fluffy

+4% value growth

Source: Nielsen, MAT TY (Aug, 18)

• V care Beauty keep growing
• V care NPD

generate incremental sales into Mass segment

Source: Nielsen, MAT TY (Aug, 18) (Top 6 Brands)

Adult Wipes Market

Keep Growing both value and volume

Volume Value

V care NPD - Multi Purpose Pocket 18 pcs could lift up Value % share +16%

V Care Brand Building Activity in Q2

Average Sales lift grew significantly after campaign launch

Off take grew 18% in Jun- Sept 2018

New Kids Toothpaste Launch Promotion support after launched

Twin pack free TP 20g

Sampling TP20g

TB + TP => Get free Cartoon case

PIGEON is market leader who grow category with product premiumization

• 6%

1%

• 4%

VOLUME GROWTH (%)

• 3%

9% 1%

VALUE GROWTH (%)

FEEDING MARKET PIGEON OTHERS BRAND

Source : Nielsen Retail Index, September 2018

PIGEON STRONG MARKET SHARE IN FEEDING

Source : Nielsen Retail Index, September l 2018 34.4 25.9 49.2 36.1 30.2 47.8 39.6 36.0 49.0 10 20 30 40 50

TOTAL FEEDING BOTTLE NIPPLE

MARKET SHARE (%)

2016 2017 2018

BBW Chamomile in 7-eleven Make us become

Pigeon gained market share in CVS channel and reach 8% share in one month

NEW PRODUCT 2018

Baby product Ai-Aoon Hair care Biowomen serum

Agenda

• Corporate Overview
• Strategy and Road Map
• Financial Highlight
• Q&A

BUSINESS STRATEGY

Key Strategic Goal

Competitive Advantage

• Trading expertise and channel management
• Joint venture and partnership

Operation Excellence

• Effective cost management
• Customer satisfaction
• Productivity

Growth Engine

• Own brand diversification
• M&A
• Distributor business/

FoodService

Broaden business base from Baby & mom to diversify FMCG categories brand marketing and distribution

Diversify FMCG categories

Competitive Advantage

Growth Engine Operation Excellence

MOVING FORWARD AND PRIORITY

Our Next 3 Years Milestones

Grow Category Grow Channel

Business Objective :

Grow top lines with double digit growth through diversify products with effective cost management

Goal :

Sustainable profitable growth through high quality distributor service and strategic partner

Market :

Local and International Market, penetration through 4 core categories, M&A and capture trend of on line/digital

Market Development

• Foodservice
• E-commerce
• CLMV

Diversification

New product for new market

Market Penetration

• Advertising &promo
• Acquisition
• Sales force Development

Product Development

• New product (Current brand)
• New brand
• Senior product/F&B

Market Products and services

Product and Market Expansion Way to build sustainable growth

Existing New Existing New

Agenda

• Corporate Overview
• Strategy and Road Map
• Financial Highlight
• Q&A

Revenue Breakdown

34

+11% +11% +4% +19%

Sales Contribution

+13% +1.5% +33%

Sales Contribution

Growth 8% Growth 12% Growth 146% Growth 356%

Growth 11%

Modern Trade General Trade On-line Export

Performance Highlight

37

Financial Ratio

Liquidity Returns

39

CEO Suwanna Chokdee-anand suwanna@moongpattana.com

IRO

Sasithon Lersumitkul sasithon@moongpattana.com

• Tel. +66 2020 8999 #150

40

CFO Kingkarn Tiyaprasertkul kingkarn@moongpattana.com

41