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Opportunity Day 2018 Results COL Public Company Limited The Stock Exchange of Thailand 8 March 2019 Important Notice The information contained in this presentation is for information purposes only and does not constitute an offer or


  1. Opportunity Day – 2018 Results COL Public Company Limited The Stock Exchange of Thailand 8 March 2019

  2. Important Notice The information contained in this presentation is for information purposes only and does not  constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in COL Public Company Limited (“COL” and shares in COL, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-  looking information involves known and unknown risks, uncertainties and other factors which may impact the actual outcomes, including economic conditions in the markets in which COL operates and general achievement of COL business forecasts, which will cause the actual results, performance or achievements of COL to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. This presentation has been prepared by COL. The information in this presentation has not  been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the COL or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. This presentation is made, furnished and distributed for information purposes only. No part of  this presentation shall be relied upon directly or indirectly for any investment decision- making or for any other purposes. This presentation and all other information, materials or documents provided in connection  therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.

  3. Agenda  Business Highlights  Operating Results  Strategic Direction

  4. 2018 highlights Expanding its business with new opportunities Factory Supplies , the new products on OfficeMate’s  platform OfficeMate Plus , the new format of Business Solution store  Creating synergy among business units under COL B2S x OfficeMate , The 1 st combined store to serve both  customers in B2B and B2C market Boox and Pixipe , the new products by MEB at B2S store  4 Business Highlights Operating Results Strategic Direction

  5. 2018 highlights (continue) Aiming to be the Omni-Channel Retailing  Enhancing its online platform and seamlessly connecting between front-end and back-end Upgrading logistics system with the new automated warehouse Achieving store expansion plan with 23 new stores opened nationwide Completing asset enhancement program 5 Business Highlights Operating Results Strategic Direction

  6. To be Business Solution Provider Offering new services to fulfill New Product Launch customer’s needs Number of SKUs Parcel service delivery +5,000 SKUs Total in OfficeMate stores 65 kiosks nationwide Factory Supply category: Safety equipment, General supply, and > 470,000 Manufacturing supply boxes in 2018 7 Business Highlights Operating Results Strategic Direction

  7. Introduce “New Franchise Model” to market 8 Business Highlights Operating Results Strategic Direction

  8. Enhance OfficeMate’s online platform Customer journey improvement • Launch new look of OfficeMate’s website • +23% yoy in online sales • +39% yoy in number of visits, and reached over 14 million visits New online channel Effective online marketing promotion 9 Business Highlights Operating Results Strategic Direction

  9. Push start the new automated warehouse • Launch of E-commerce B2B warehouse with 22,000 sq.m. storage area • Increase the company’s productivity and efficiency • Improve its ability to support orders during peak time • More accuracy of warehouse management 10 Business Highlights Operating Results Strategic Direction

  10. New stores and Renovation in 2018 Total number of stores: 73 stores (as of 31 December 2018) OfficeMate’s new stores in 2018 Rangsit The Season Mall Phaholyothin (1 Standard type store) Assawan Shopping Complex Nhongkai Tesco Lotus Navanakorn RCA (1 Standard type store Tesco Lotus Bangpakok and 1 Compact type store) Central Plaza Khonkaen Central PlazaChiangrai Store Renovation in 2018: 8 stores New stores in 2018 11 Business Highlights Operating Results Strategic Direction

  11. Re-launch 3 Think Space stores Bangkok B2S Think Space 13 Business Highlights Operating Results Strategic Direction

  12. Create synergy with OfficeMate and MEB New Concept Store for B2B and B2C New Product Offering at B2S 14 Business Highlights Operating Results Strategic Direction

  13. New stores and Renovation in 2018 Total number of stores: 114 stores (as of 31 December 2018) B2S’ new stores in 2018 Lee Wiwat Superstore Tops Plaza Singburi Century the Movie Plaza Tops Plaza Phol Marketplace Nang Linchee Tops Plaza Phayao Tesco Lotus Banggruay (Sainoi) Robinson Lifestyle Chaiyapoom Tesco Lotus Klongluang Central Plaza Phuket Floresta Tesco Lotus Salaya Big C Sattahip Big C Chiangrai Robinson Lifestyle Chonburi Store Renovation in 2018: 7 stores (3 stores under Think Space concept) New stores in 2018 15 Business Highlights Operating Results Strategic Direction

  14. Strengthen leadership position in E-Book market Gross Merchandise Value (GMV) Thai E-Book Market Share in 2018 (Unit: Million Baht) 499 Others, 32% MEB 68% 50 2014 2015 2016 2017 2018 Source: Department of Business Development (DBD) and Company estimates MEB’s Platforms and Products Mobile MEB’s Website readAwrite E-Reader Application 17 Business Highlights Operating Results Strategic Direction

  15. Promote brand awareness through major events 18 Business Highlights Operating Results Strategic Direction

  16. Agenda  Business Highlights  Operating Results  Strategic Direction

  17. Financial highlights Profitability Expansion High Earnings Growth Healthy Financial Status +164bps +46% 0.48x %GPM %Net profit Liability/Equity growth Consolidation Unit: Million Baht +2% yoy Liabilities +9% yoy 11,470 11,207 3,024 +46% yoy Assets 3,150 9,281 2,895 733 Equity 502 6,256 2017 2018 2017 2018 2017 2018 31-Dec-18 Sales Revenue* Gross Profit Net Profit Balance Sheet *Excluding the online B2C business, sales revenue in 2018 increased by 5% from last year. Remark: - GPM = Gross profit margin - bps = Basis point 20 Business Highlights Operating Results Strategic Direction

  18. Revenue from sales By Year By Quarter +2% yoy Unit: Million Baht +3% yoy 11,240 11,470 Total sales* (-) 2% Online B2C 2,798 2,754 2,836 2,819 2,892 2,800 2,867 2,912 37% B2S 36% (-) (-) (-) (-) 1% (-) 4% 5% 34% 34% 35% 38% 35% 35% 37% 40% 63% OFM 62% 62% 61% 64% 62% 65% 65% 63% 60% Q117 Q217 Q317 Q417 Q118 Q218 Q318 Q418 2017 2018 %SSSG +2.6 +2.5 OFM +0.2 +3.0 +3.2 +4.1 +7.1 +4.5 (1.1) (0.6) (1.4) (0.6) B2S +1.0 +1.6 (0.9) (6.6) (4.3) (1.5) +2.1 +2.2 *Excluding the online B2C business, sales revenue in 2018 increased by 5% from last year. Remark: SSSG = Same store sales growth 21 Business Highlights Operating Results Strategic Direction

  19. Gross profit and margin By Year By Quarter Unit: Million Baht Unit: Million Baht +9% yoy +5% yoy 2,895 3,150 B2S 39% 789 774 789 798 687 703 742 763 39% 37% 38% 39% 42% 38% 40% 40% 40% OFM 61% 61% 60% 60% 62% 60% 63% 62% 61% 58% 2017 2018 Q117 Q217 Q317 Q417 Q118 Q218 Q318 Q418 25.8 27.5 %GPM 24.5 25.5 26.2 27.0 27.3 27.7 27.5 27.4 Office Supplies Electronic Equipment Furniture & Others 19 % Product Mix*: OfficeMate 43 38 Stationery Lifestyle Books Product Mix*: B2S % 48 26 26 *In 2018 Remark: GPM = Gross profit margin 22 Business Highlights Operating Results Strategic Direction

  20. EBITDA and margin By Year By Quarter Unit: Million Baht Unit: Million Baht +34% yoy +10% yoy 1,216 910 268 169 228 246 362 274 310 270 2017 2018 Q117 Q217 Q317 Q417 Q118 Q218 Q318 Q418 %EBITDA 8.1 10.6 9.6 6.1 8.0 8.7 12.5 9.8 10.8 9.3 margin Remark: - EBITDA = Earnings before interest and tax (“EBIT”) + Depreciation and amortization 23 Business Highlights Operating Results Strategic Direction

  21. Net profit and margin By Year By Quarter Unit: Million Baht Unit: Million Baht Core Profit* 741 733 Loss from (-) Online B2C Business (238) 241 171 187 142 240 166 182 146 (-) 733 (-) Net Profit (86) (-) (-) (-) (56) 502 (96) 240 166 182 154 142 146 131 75 2017 2018 Q117 Q217 Q317 Q417 Q118 Q218 Q318 Q418 4.5 6.4 %NPM 5.5 2.7 4.6 5.0 8.3 5.9 6.4 5.0 %Core 6.6 6.4 8.6 6.2 6.6 5.0 8.3 5.9 6.4 5.0 profit margin* *Excludes loss from Online B2C business Remark: NPM = Net profit margin 24 Business Highlights Operating Results Strategic Direction

  22. Agenda  Business Highlights  Operating Results  Strategic Direction

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