Nuffield CSC 2014 – “taking advantage of market opportunities”
Nuf Nuffield CS field CSC C Taking advantage of marketing opportunities March 2014
Ov Overv rvie iew - Who am I? - Fruit, hops, dairy (fresh milk), beef + - Most is exported to over 15 countries - I produce food!
Ov Overv rvie iew - As a farmer what have been the seismic shifts in the New Zealand economy? - UK joining the EU - Loss of subsidies - Negotiation of FTA - Re-awaking of the Asian economies
Ne New w Zealand aland - NZ Government policy in the last 20 years has actively encouraged our NZ economy to shift away from agricultural production - Vision of NZ being the South Pacific Switzerland (tourism, financial centre, high quality manufactured goods) - How does it compete in a global market?
Ne New w Zealand aland - Why has this happened? - Have to compete and adapt (rapidly)! - We are food producers rather than farmers - Now the NZ Government wants to double the value of primary exports by 2025 - HOW?
What hat ar are the he key chang changes s in in the he last last 10 10 years ars ? Smaller growers are disappearing, consolidation is - increasing Vertically integrated growing, harvesting, packing, - processing, storage, sales and marketing Ownership of the supply chain - Branding or “story telling” -
Our Our Big ig 6 6 Chal Challe leng nges? s? - People management and up-skilling - Bio security (importing) - Market access (exporting) & tariffs - Resource management (land, water, nutrients) - Continous improvement in food safety - Post harvest management (packing, storage…) and logistics
How How do o we we tak ake ad advant antag age of of ma mark rket opport op ortuni unitie ies? s? - Realise we are producing food - Branding “story telling”, “NZ Inc” - Relationships and FTA’s - Listen to our customers, design led - Robust food safety - Upskill farmers, staff, supply chain logistics - Smart and novel science
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