SLIDE 1
Nuffield CSC 2014 – “taking advantage of market opportunities”
Nuf Nuffield CS field CSC C
Taking advantage of marketing
- pportunities
Nuffield CSC 2014 taking advantage of market opportunities Nuf - - PowerPoint PPT Presentation
Nuffield CSC 2014 taking advantage of market opportunities Nuf - - PowerPoint PPT Presentation
Nuffield CSC 2014 taking advantage of market opportunities Nuf Nuffield CS field CSC C Taking advantage of marketing opportunities March 2014 Ov Overv rvie iew - Who am I? - Fruit, hops, dairy (fresh milk), beef + - Most is
SLIDE 2
SLIDE 3
Ov Overv rvie iew
- Who am I?
- Fruit, hops, dairy (fresh milk), beef +
- Most is exported to over 15 countries
- I produce food!
SLIDE 4
Ov Overv rvie iew
- As a farmer what have been the seismic
shifts in the New Zealand economy?
- UK joining the EU
- Loss of subsidies
- Negotiation of FTA
- Re-awaking of the Asian economies
SLIDE 5
Ne New w Zealand aland
- NZ Government policy in the last 20 years
has actively encouraged our NZ economy to shift away from agricultural production
- Vision of NZ being the South Pacific
Switzerland (tourism, financial centre, high quality manufactured goods)
- How does it compete in a global market?
SLIDE 6
SLIDE 7
Ne New w Zealand aland
- Why has this happened?
- Have to compete and adapt (rapidly)!
- We are food producers rather than
farmers
- Now the NZ Government wants to double
the value of primary exports by 2025
- HOW?
SLIDE 8
What hat ar are the he key chang changes s in in the he last last 10 10 years ars ?
- Smaller growers are disappearing, consolidation is
increasing
- Vertically integrated growing, harvesting, packing,
processing, storage, sales and marketing
- Ownership of the supply chain
- Branding or “story telling”
SLIDE 9
Our Our Big ig 6 6 Chal Challe leng nges? s?
- People management and up-skilling
- Bio security (importing)
- Market access (exporting) & tariffs
- Resource management (land, water, nutrients)
- Continous improvement in food safety
- Post harvest management (packing, storage…)
and logistics
SLIDE 10
How How do
- we
we tak ake ad advant antag age of
- f ma
mark rket
- p
- pport
- rtuni
unitie ies? s?
- Realise we are producing food
- Branding “story telling”, “NZ Inc”
- Relationships and FTA’s
- Listen to our customers, design led
- Robust food safety
- Upskill farmers, staff, supply chain logistics
- Smart and novel science
SLIDE 11
SLIDE 12
SLIDE 13
SLIDE 14
SLIDE 15
SLIDE 16
SLIDE 17
SLIDE 18
SLIDE 19
SLIDE 20
Food Safety
SLIDE 21
Food Safety
SLIDE 22
SLIDE 23
SLIDE 24
Breeze™
SLIDE 25