Presentation 1 Disclaimer The information (Confidential - - PowerPoint PPT Presentation

presentation
SMART_READER_LITE
LIVE PREVIEW

Presentation 1 Disclaimer The information (Confidential - - PowerPoint PPT Presentation

Presentation 1 Disclaimer The information (Confidential Information) contained in this presentation is strictly confidential and is provided by Ananda Development Public Company Limited (the Company) to you solely for your reference.


slide-1
SLIDE 1

1

Presentation

slide-2
SLIDE 2

2

Disclaimer

The information (“Confidential Information”) contained in this presentation is strictly confidential and is provided by Ananda Development Public Company Limited (the “Company”) to you solely for your reference. Neither this presentation nor any part thereof may be (i) used or relied upon by any other party or for any other purpose; (ii) copied, photocopied, duplicated or otherwise reproduced in any form or by any means; or (iii) redistributed, passed on or otherwise disseminated, to any other person either in your organization or elsewhere, without the prior written consent of the Company. By attending this presentation, participants agree not to remove this document, or any materials provided in connection herewith, from the conference room where such documents are provided without express consent from the

  • Company. Although care has been taken to ensure that the Confidential Information in this presentation is accurate, and that the opinions expressed are fair and

reasonable, the Confidential Information is subject to change without notice, its accuracy is not guaranteed, has not been independently verified and it may not contain all material information concerning the Company. None of CIMB Bank (L) Limited, each of their affiliates, the Company nor any of their respective directors makes any representation or warranty (express or implied) regarding, and assumes any responsibility or liability for, the accuracy or completeness of, or any errors or omissions in, any information or opinions contained herein. None of the Company, or any of their respective members, directors, officers, employees or affiliates nor any other person accepts any liability (in negligence, or otherwise) whatsoever for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection therewith. This presentation is for information purposes only and does not constitute or form part of any offer or invitation for sale or subscription of or solicitation or invitation of any offer to or recommendation to buy or subscribe for any securities, nor shall it or any part of it form the basis of or be relied on in connection with any contract, commitment or investment decision in relation thereto in Thailand, United States or any other jurisdiction. Any such purchase should be made solely on the basis of the information contained in the announcements to the Stock Exchange of Thailand relating to such securities. No reliance may be placed for any purposes whatsoever on the information set forth in this presentation or on its completeness. This presentation contains projections and forward‐looking statements that reflect the Company's current views with respect to future events and financial performance. These views are based on a number of estimates and current assumptions which are subject to business, economic and competitive uncertainties and contingencies as well as various risks and these may change over time and in many cases are outside the control of the Company. You are cautioned not to place undue reliance on these forward looking statements. No assurance can be given that future events will occur, that projections will be achieved, or that the Company's assumptions are correct. Such forward‐looking statements are not guarantees of future performance and accordingly, the actual results, financial condition, performance or achievements of the Company may differ materially from those forecasted and projected or in the forward‐looking statements.

slide-3
SLIDE 3

Contents

3

  • Introduction to Ananda
  • Corporate Strategy
  • Business Plan for 2013
  • Revenue Sources
  • Challenges and Actions
  • Acquisitions and Launches
  • Guidance for 2013
  • Preview of Q4
slide-4
SLIDE 4

4

Key Management

  • Previously, the head of the accounting

division at Minor Global Solution Limited, Thailand

  • Over 20 years experience in accounting

and finance

Muntana Aue-Kitkarjorn

Chief Financial Officer

  • Previously, Managing Director of

Enterprise Accelerator, UK and Executive Director of Green Valley Group, Thailand

  • Over 10 years of leadership experience in

real estate, technology and entrepreneurship

  • Dr. John Millar

Investor Relations

  • Previously, Chief Financial Officer of ANAN

from 2007 to 2010

  • Previously, Chief Financial Officer of Major

Cineplex Group PCL and Supalai PCL

  • Over 20 years experience in finance and

investment

Sermsak Khwanpuang

Chief Investment Officer

  • Also the Chief Business Development

Officer of ANAN

  • Over 12 years experience in Thai real

estate

  • Bachelor of Economics from University of

California Berkeley, USA and MBA from London School of Economics, UK

Chanond Ruangkritya

Founder / Chief Executive Officer

slide-5
SLIDE 5

5

Overview of Ananda Development

 One of Thailand’s leading developers of condominiums in close proximity to mass transit stations in Bangkok  Provides an “Urban Living Solution” – convenience of transportation and easy access to leisure establishments  Targets the Gen-C segment – middle income households / professionals (easy access to their place of work and living)  Awarded “Top 10 Developer Award” by the BCI Asia Top 10 Award 2012 and “Real Estate Project Award (Moderate Pricing)” by the Agency for Real Estate Affairs for the development of Maldives Beach Project

Market Leader in Mass Transit Condominiums(1) Comprehensive Coverage of Target Markets

Categories Brands Luxury High-end Up-scale Mid-range

ANAN is a leading real estate developer with a unique product mix and investment proposition

Units

Source: Agency for Real Estate Affairs (2009-2011) and Ananda Development Research (2012). 1. CBRE Research and Consulting: Existing Supply of Condominium Units within 300m of BTS and MRT Stations (Jan 2009 – Jun 2012).

7,645 5,144 3,538 2,991 1,661 1,275 653 387

Ananda AP ND Sansiri LH Pruksa Supalai MD

# 1

slide-6
SLIDE 6

6

Company Milestones

Condominium Project Development Timeline

Cumulative number of units developed by ANAN

Source: Ananda Development PCL (as of September 30, 2012).

ANAN has launched 16 condominium projects with a total of over 8,000 units in 5 years

757 1,206 1,555 2,727 3,203 3,601 3,867 4,357 4,804 5,145 5,566 6,269 6,599 7,128

8,063 339

Ideo Mix Sukhumvit 103 Ideo Mix Phahol- yothin Ideo Sathorn- Taksin Ideo Q Phaya- thai Ideo Ratchada- Huay- kwang Ideo BluCove Sathorn Ideo Verve Sukhumvit Ideo Verve Ratcha- prarop Ideo Morph 38 Ideo BluCove Sukhumvit Ideo Ladprao 17 Ideo Ladprao 5 Ideo Mobi Phaya- thai Ideo Mobi Sathorn Ideo Mobi Rama 9 Ideo Mobi Sukhumvit

Jul 07

Oct 07 Nov 07 Dec 07 Jul 08 Sep 08 Nov 08 Aug 09 Feb 10 Feb 08

Feb 12

Launch Date

Launched and completed Launched and under construction

Nov 10

AD2 Buyout

slide-7
SLIDE 7

7

Company’s Vision

  • Mass transit transportation will become the dominant mode of

transportation in Bangkok

  • Residential locations in close proximity to BTS / MRT stations are

becoming highly sought-after locations

  • Our CORE strategy is to develop residential condominiums in close

proximity to BTS / MRT stations

  • To become Thailand’s leading property developer in urban life-style

condominiums by offering “Urban Living Solutions” Investment Thesis Mission

slide-8
SLIDE 8

8

Ideo: The Urban Living Solution

True Urban Lifestyles Unique & Innovative Design Complementary Services

  • Developments house

amenities such as coffee shops, food courts, convenient stores and dry cleaners Prime Location

BTS/MRT Ideo 300 meter s

  • Projects are situated

within 11 stations from Siam, Center of Downtown Bangkok

  • Majority of projects

are located within 300m of mass transit stations #1 Thai Condominium Brand

  • n Facebook(1)

1. Based on number of Facebook fans; Ideo with 61,300 fans versus Sansiri Family with 55,074 fans as at 12 September 2012.

  • Modern design with

space efficient building layout

slide-9
SLIDE 9

9

Customer Target Segment Gen-C Target Visualization “Urban Living Solutions” Smart use of Cash The ability to Control cost and time Convenience Casual lifestyle Creative thinker

slide-10
SLIDE 10

10

Occupant Profile Mix

Private Company Employee, 43% Entrepreneur, 21% State-owned Enterprise, 5% Government, 7% Student, 21% Private Company Management, 1% Others, 1% Unemployed, 1% Single, 57% Married with No Kids, 14% Married with Kids, 29%

Source: Ananda Development (2012). PYI Consulting Survey of 149 occupants who are staying in several Ideo condominium projects.

By Family Type By Occupation By Household Monthly Income By Education Gen-C customers are characterized by single, educated and young professionals

6% 16% 13% 54% 5% 2% 4%

0% 10% 20% 30% 40% 50% 60%

< THB30k THB30 - 50k THB50 - 70k THB70 - 150k THB150 - 200k THB200 - 300k > THB300k Key occupants have monthly income of THB70-150k High School, 9% Polytechnic / Diploma, 1% Bachelor Degree, 75% Master Degree, 13% Doctoral Degree, 2%

slide-11
SLIDE 11

11

Business Model: Cash Flow Conversion Cycle

Land Acquisition Development Sales and Marketing

  • 5% initial payment
  • 7% – 10% of

purchase price Transfer

  • 85% – 88% remaining balance
  • Lump sum cash payment
  • Bank mortgage financing

3 – 6 months 8 – 24 months(1) 6 – 7 months to commence construction Condominiums Landed Houses Cash Conversion Cycle: 17 – 35 months Installment Existing ADO Project Development

  • 5% down

payment Transfer

  • 95% remaining balance
  • Lump sum cash payment
  • Bank mortgage financing

5 – 7 months Cash Conversion Cycle: 6 - 9 months Launch

  • Land from existing

ADO projects

Source: Ananda Development PCL. 1. Average time required from property development to transfer units in low rise to high rise condominiums.

The distinct cash conversion cycle of the condominium and landed housing business allows ANAN to smoothen the Group’s cash flow

3 – 4 months 1 – 2 months

slide-12
SLIDE 12

12 12

ANAN Growth Strategy

Diversify product portfolio through development of landed-housing projects Continue to focus on residential condominium projects near mass transit stations and provide “urban living solutions” Invest in research, design and development to enhance economies of scale Acquire land using “Just-in-time” strategy Further enhance our “Ideo” brand

3 4 5 2 1

slide-13
SLIDE 13

13 13

Significant Future Expansion of Bangkok’s Mass Transit Network

1,000 2,000 3,000 4,000 5,000 Shanghai Madrid Hongkong Singapore Berlin Tokyo London LA NYC Bangkok 516 447 441 430 413 438 398 361 220 210 202 194 189 179 152 178 150 300 450 600 2004 2005 2006 2007 2008 2009 2010 2011 BTS MRT

High Vehicle Density of Bangkok Vehicle Density Demand for residential condominiums near BTS / MRT station will increase as the worsening traffic situation will encourage more people to use the mass transit network

In thousands Vehicles per sq km

Increased Usage of Mass Transit Average number of mass transit commuters per working day

Source: CBRE Research and Consulting. Sources: CBRE Research and Consulting.

CAGR + 6.1% CAGR + 6.3%

slide-14
SLIDE 14

Current Line (2011) Urgent Plan (2016) 10 years Plan (2022)

56 stations 100 stations 245 stations

Source: CBRE Research and Consulting.

Mass Transit, Mass Transit, Mass Transit

14

slide-15
SLIDE 15

15

Strong Demand for Condominiums Near Mass Transit Stations

85% 81% 72% 50% 55% 60% 65% 70% 75% 80% 85% 90% 0-300 301-600 601-900 Take-up rate

Sources: CBRE Research and Consulting. 1. Based on completed condominiums, since 2009, and those under construction by Ananda and other listed developers; sourced from publicly available information from annual registration forms as

  • f Dec 2011.

Condominiums within 300m of Mass Transit Stations Have The Highest Take-up Rate

Average Take-up Rate of Completed and Under Construction Condominiums near Mass Transit Stations(1)

ANAN has 15 existing projects which are located within 300m from mass transit stations

Distance to mass transit station (m)

slide-16
SLIDE 16

300m 300m Tier 1 Tier 2 Tier 2 Tier 3 Tier 3

Distance from Mass Transit Station

~600m ~600m Landed Housing Landed Housing

IDEO brand within 300m of a mass transit station. ELIO brand 300-600m. Landed housing within 600m in low density suburbs

Product Strategy

16

slide-17
SLIDE 17

17

The Leading Residential Developer in Mass Transit Condominium Development

7,645 5,144 3,538 2,991 1,661 1,275 653 387

Ananda AP ND Sansiri LH Pruksa Supalai MD

# 1

  • No. 1 Mass Transit Condominium Developer

Number of Condominium Units within 300m from Mass Transit Stations(1)

With over 7,600 units launched within 300m of mass transit stations, ANAN is the leading mass transit condominium developer with access to strong partners and supported by a resilient and growing customer base

Units

Sources: CBRE Research and Consulting 1. Calculated based on existing and future condominium supplies within 300m of BTS and MRT stations; only includes condominiums by listed developers and Ananda as of Q2 2012.

slide-18
SLIDE 18

IPO Recap

18

  • Hard to educate retail investors and presses with tight timeframe after SEC approval
  • More exposure to the press and focus on execution the keys to ensuring the share price reflects the true

value of the company

  • Institutional investors, both local and international, have shown support post-IPO and maintained their

shareholdings.

  • Largest International participation for a Thai IPO (55% allocated to foreign institutional investors,

20% to local institutional investors and 25% to retail investors)

  • Global shareholding reflects the global appeal of Ananda’s Equity Story (roadshows in Hong

Kong, Singapore, London and Frankfurt)

  • 5,598 million Baht raised from primary shares
  • Largest primary share IPO in Thailand in 2012

(Excluding property funds)

  • Largest Capital Raising at IPO by a Thai Real

Estate Developer since the 1997 crisis

slide-19
SLIDE 19

2013 Business Plan - Revenue

Revenue of 12,000 all comes from existing projects in 3 portfolios

19

AD2

2,800 (23%) Portfolio of the first 12 condos Only Morph remaining Portfolio of 4 IDEO Mobi Condos Launched in Feb 12 Portfolio of 7 housing projects around airport

AD3

6,700 (56%)

ADO

2,500 (21%)

All figures in millions Thai Baht

slide-20
SLIDE 20

2013 Business Plan

  • Planned acquisition 15 projects total value 27,000. Already secured 14,000 and to be secured 6 projects 13,000
  • Planned launch of 13 projects with a total value of 24,000
  • Planned presales are 14,900. AD2 – sold out, Mobi – 95% sold, ADO – 38% sold, Elio SKV64 50% sold, New IDEO 70% sold, AD14 50% sold

and AD15 40% sold

  • Planned revenue 12,000 with 65% secured backlog
  • 13,700 remaining for sale at end of 2013 with 10,700 backlog; of which 8,100 will transfer in 2014 and 2,600 in 2015

All figures in millions Thai Baht

20 2014 2015 Existing AD2 2,800 1,000 1,800 2,800 AD3 9,600 6,800 2,200 6,700 600 2,300 12,400 7,800 4,000 9,500 600 2,300 Already Acquired ADO 7,300 7,300 2,800 2,500 4,500 300 AD14-Elio SKV 64 4,600 4,600 2,300 2,300 2,300 AD14-IDEO 2,100 2,100 1,500 600 1,500 14,000 14,000 6,600 2,500 7,400 4,100 To be Acquired AD14 (1) 3,400 3,400 1,700 1,700 1,700 AD15 (3) 6,600 6,600 2,600 4,000 2,600 AD15 (2) 3,000 13,000 10,000 4,300 5,700 1,700 2,600 Grand Total 39,400 7,800 24,000 14,900 12,000 13,700 8,100 2,600 Presales Subtotal Subtotal Subtotal

Backlog To Be Rcognized in Forecasted Year End

Project Value Backlog Launch Available for Sales Revenue AD14 (1 project) AD15 (3 projects) AD15 (2 projects)

Backlog To Be Recognized in Forecasted Year End

slide-21
SLIDE 21

2013 Quarterly Sales & Transfers

21

All figures in millions Thai Baht

1,700 4,700 8,900 14,900 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 1Q13 2Q13 3Q13 4Q13 To be Acquired New IDEO Elio SKV64 AD3 AD2 ADO Total 3,000 4,200 6,000

Presales 1Q13 2Q13 3Q13 4Q13 Total

% Total

% proj

AD2

400 600 400 400 1,800 12%

100% AD3

500 500 800 400 2,200 15%

95% ADO

300 800 900 800 2,800 19%

38% Elio SKV64

500 700 600 500 2,300 15%

50% New IDEO

400 500 600 1,500 10%

71% To be Acquired

1,000 3,300 4,300 29%

43%

Total 1,700 3,000 4,200 6,000 14,900 100%

200 1,000 1,300 1,000 600 600 600 6,700 1,000 1,800 3,400 12,000 1Q13 2Q13 3Q13 4Q13 AD3 AD2 ADO Total

Revenue 1Q13 2Q13 3Q13 4Q13 Total % total AD2 1,000 600 600 600 2,800 23% AD3 6,700 6,700 56% ADO 200 1,000 1,300 2,500 21%

Total

1,000 800 1,600 8,600 12,000 100%

800 1,600 8,600

Presales Revenue

slide-22
SLIDE 22

12,000 Target

2,800

Backlog New Sales

1,000 1,800 6,700 6,800 2,600 2,500 2,800

2013 Challenges and Actions

22 Revenue Target

Notes Construction complete. 87% of new sales to come from Morph Morph launches Feb 2013

Presales 101% of revenue target

Low acquisition price means can sell at below market New construction team engaged Challenges

Sales

Construction for 2013 transfer

Sales & construction

Actions

Have whole year to sell New construction methods Price, prebuild, pre-cast

All figures in millions Thai Baht

slide-23
SLIDE 23

23

Ashton Building The one & only on Suk38 Completed Project Ready to move in Mid Sukhumvit Lifestyle

AD2 : ASHTON (MORPH38)

slide-24
SLIDE 24

24

1Q13 2Q13 3Q13 4Q13 Sales

400 600 400 400

Transfers

1000 600 600 600 “Start Communication : ASHTON”

  • Co-Brokerage Strategy
  • Product Quality is key
  • Refresh all messages about Ashton

“Opening Event ” Opening Event @ site Full Media Support (Mass / Local) Feb March 16 – 17 March

All figures in millions Thai Baht

AD2 : Sales and Transfer Assumptions

“Countdown to Opening Event ”

  • Special Package for Customer
  • Fully Furnished (Limited)
  • Financial Package
  • AMC Special Privileges
  • Invitations sent to opening event
slide-25
SLIDE 25

IDEO MOBI Phayathai 1,449 Million Baht 190m from BTS Phayathai 1 Tower, 24 floors 93% sold

25

IDEO MOBI Sathorn 1,913 Million Baht 0m from BTS Krung Thonburi 1 Tower, 31 floors 99% sold IDEO MOBI Rama 9 2,776 Million Baht 80m from MRT Rama 9 1 tower, 28 floors 76% sold IDEO MOBI Sukhumvit 3,386 Million Baht 32m from BTS On Nut 2 Towers, A 23, B 25 floors 68%sold

6,800 Backlog 101% of 2013 target

Mobi

1Q13 2Q13 3Q13 4Q13

Phyathai 1,300 Sukhumvit 1,500 Rama 9 2,400 Sathorn 1.500 Total 6,700

AD3 : IDEO MOBI 4 Projects

Sales and backlog as of 27 Jan 13

All figures in millions Thai Baht

slide-26
SLIDE 26

Vertical Factory System

26

Optimisation Strategies

slide-27
SLIDE 27

Industrialised Design

Typical Floor

27

Optimisation Strategies

slide-28
SLIDE 28

28

Parallel Sequencing Optimisation Strategies

Video

slide-29
SLIDE 29

29

Pre-fabrication Optimisation Strategies

slide-30
SLIDE 30

Get Customers to approve Unit Handover on the 1st day.

30

Optimised Transfer System Optimisation Strategies

slide-31
SLIDE 31

Lanta Resortlife

Launch Date: Q1 13 Value: THB284 mn

  • No. of units:

72 Distance from Airport: 8km

Maldives Palms

Launch Date: Q1 13 Value: THB579 mn

  • No. of units:

154 Distance from Airport: 10km

Java Bay

Launch Date: Q1 13 Value: 1,233

  • No. of units:

368 Distance from Airport: 6km

Waikiki Shore

Launch Date: Q1 13 Value: THB413 mn

  • No. of units:

115 Distance from Airport: 4km

Similan Reef

Launch Date: Q1 13 Value: THB548 mn

  • No. of units:

164 Distance from Airport: 6km

Maldives Beach

Launch Date: Q1 13 Value: THB1,675 mn

  • No. of units:

542 Distance from Airport: 7km

Bali Beach

Launch Date: Q1 13 Value: TH2,568 mn

  • No. of units:

1,299 Distance from Airport: 13km

6 5 7 4 1 2 3 1 2 5 7 3 4 6 Source: Ananda Development PCL (as of December 31, 2012).

ADO Landed Housing Projects Around Suvarnabhumi Airport

31

Airport Rail Link

slide-32
SLIDE 32

32

Objective & Strategy

Completed Product with Aggressive Pricing

Housing : Atoll (New Series / New Brand)

Key Selling Points

slide-33
SLIDE 33

Housing : Atoll (Key Driver & Positioning)

Modern Smart Affordable Reasonable

  • Product
  • Image
  • Pricing Strategy
  • Functional
  • Valuable
  • Lifestyle
  • Atoll Image

MODERN RESORT LIVING

33

slide-34
SLIDE 34

ADO Quality

34

slide-35
SLIDE 35

Housing : Atoll (Mood & Tone)

Target : 28-35 / Young Family / White Collar / 30,000-70,000 Baht per month income “1st Home”

35

slide-36
SLIDE 36

Projects in the Area

  • Atoll @ Maldives Palm
  • Atoll @ Lanta Resort Life
  • Perfect Place (Sukhumvit77)
  • Supalai (Suvarnabhumi)
  • Casa Ville (Onnut-Bangna)*
  • Burasiri (Onnut-Bangna)*
  • Mantana (Wongwaen-Onnut3)
  • Casa Grand (Onnut-Wongwaen)
  • I Field

Housing : Atoll (Area Analysis)

36

slide-37
SLIDE 37

Single H S160 60 sq.wah. / 160 sq.m. Price 4.29-4.69 MB. Function 3:2:2 Ananda Lanta Lapis 52 sq.wah. / 168 sq.m. Price 5.99 MB. Function 3:2:2 L&H Mantana Viva 60 sq.wah. / 160 sq.m. Price 5.65 MB. Function 3:3:2 Perfect Place

Housing : Atoll (Property Type Analysis)

37

slide-38
SLIDE 38
  • Activity
  • Corporate Promotion
  • Sales % annual
  • Sales Units (1,116)
  • Sale MB (3,338)
  • AMC
  • Channel Sale
  • Strategic Event

Q1

  • Pre-Opening
  • Special Promotion
  • 19%
  • 217 Units
  • 641 m.
  • ( Point x 3 ) 2
  • At Location
  • Event @ Mega

Bangna

Q2

  • Opening
  • One Price
  • 50%
  • 331 Units
  • 1,012 m.
  • 100,000 Baht
  • Off Site Sales
  • Event @ Paradise

Park

Q3

  • Grand Open
  • No pay/Full

Furnished , Living Now

  • 79%
  • 331 Units
  • 991 m.
  • Maldives Tour
  • Out Site Sales
  • Event @ Mega

Bangna

Q4

  • Grand Sale
  • Free Living 1 Year
  • 100%
  • 237 Units
  • 693 m.
  • Bali Tour
  • Out Site Sales
  • Event @ Mega &

Paradise & Central

Atoll

Q1 Q2 Q3 Q4 Total

Sales (mb) 300 800 900 800 2,800 Transfers (mb)

  • 200

1000 1300 2,500

All figures in millions Thai Baht

Housing : Atoll (2013 Plan)

  • Atoll Pre-opening campaign
  • 1st week of Mar @ Mega Bangna
  • Atoll Full opening campaign

invite customer to visit Atoll show units at all sites 38

slide-39
SLIDE 39

Strategy : Affiliated Construction Company with Pre-fab Technology

39

  • Profit center and independently run
  • Full adoption of advanced construction

technology

  • Targeted to be able to contract one-third
  • f Ananda’s total construction
  • Minimum capital injection for CAPEX

around 30 MB.

  • Use external suppliers for prefabrication

High Caliber team led by: 1. Khun Suvit Kiatsamphan – senior management position from the following construction companies with over 40 years experience 1. Christiani & Nielsen Plc. 2. Philip Holzmann Co., Ltd. 3. K Tech Construction Plc, 2. Khun Chutha Promchinavongs - senior management position from the following construction companies with over 25 years experience 1. Philip Holzmann Co., Ltd. 2. K Tech Construction Plc. 3. Kaysorn Construction Co., Ltd. Khun Suvit as Chairman and Khun Chutha as CEO, lead a larger team who have honed advanced construction techniques over many years.

slide-40
SLIDE 40

B,B+ Segment Not over 300 m. from BTS NEW!! Segment  C Segment  around 300 - 600 m from BTS ELIO : New Segment / New Brand

40

slide-41
SLIDE 41

Registration : NOW!! Launching : Mar’13

Communication Started Already…

41

slide-42
SLIDE 42

Punnawithi– Project Description

42 THE ROOM BTS PUNNAWITHI

SUKHUMVIT 101

SUKHUMVIT 101/1

SITE

SIAM PARADISE NIGHT BAZAAR

BTS UDOMSUK

Ideo Mix 103

Station BTS Punnawithi From Station 600 m. Land size 9,707 sqw. Land Cost 85,000 Baht/sqw. FAR 5 CFA 118,509 Sq.m. Efficiency 62.5 %

  • Avg. unit size 24.2 sqm.
  • No. of unit

3,057 units Spec. Elio Selling price 62,000-65,000 baht/sqm. Project Value 4,652 mil.baht

  • Phase A

1,435 mil.baht

  • Phase B

1,616 mil.baht

  • Phase C

1,601 mil.baht

slide-43
SLIDE 43

Punnawithi- Market information

43

  • Market research was conducted in a radius of 5 km units in

the 1-2 million Baht range

  • LPN is the leader in this sector and tends to develop far

from mass transit stations. Regent, a non-listed developer has rather small project sizes.

  • Projects close to the mass transit station enjoy very high

take up rates.

slide-44
SLIDE 44

2013 Guidance

Item Projection Revenue Recognition 11,500 – 12,500 Pre-Sales 13,500 – 15,500 Gross Profit Margin (1) 32% - 35% Total D / E

(estimated at year end)

0.9 times Interest bearing D / E

(estimated at year end)

0.5 times Net Gearing

(estimated at year end)

Net Cash Effective Tax Rate (2) 17% Launches 24,000 Land purchases 5,000 Construction Spending 7,000

44 (1) Gross margin down to 32% as a result of capitalization of interest on mezz loan of MOBI (2) Effective tax rate low from tax shield from ADC and ADO

All figures in millions Thai Baht

slide-45
SLIDE 45

Q4 Preview

45

Item Q4 Preview Revenue 1,300-1,400 Sales 660 – 700 PPA around 110 Total D / E

(estimated at year end)

0.9 times Interest bearing D / E

(estimated at year end)

0.4 times Net Gearing

(estimated at year end)

Net Cash Effective Tax Rate (1) N/A (net loss)

(1) Effective tax rate cannot be calculated since EBT is negative

All figures in millions Thai Baht

slide-46
SLIDE 46

Thank you

Ananda Development PLC 2013

46

slide-47
SLIDE 47

Appendix

Ananda Development PLC 2013

47

slide-48
SLIDE 48

48

Condominium Cost Model

Sales price sensitivity due to increasing construction and other development costs to maintain a 35% gross margin

Condominium Cost Model Increase in Cost Sale Price Sensitivity Sales 100% Land Cost 20% 10% 3% Construction Costs Hard Cost 29% 4% 2% Labor Cost 6% 30% 2% Total Construction Costs 35% Other Development Costs Interest Cap 6% Project Management 4% Total Other Development Costs 10% Gross Margin 35%

slide-49
SLIDE 49

New Bangkok City Plan

49

Execution

  • Expected to take effect on 15th May 2013
  • The third draft has been finalized and agreed

by: The Housing Business Association and The Thai Condominium Association.

  • Both confirmed that there will be no change

from the third draft.

City Plan changes related to condominium development

  • Red Zone – some areas have the restriction

that the building must be located on a road of at least 30 meters width or 10 meters width if located within 500 meters from a mass transit

  • station. (The existing plan has no Red Zone

restrictions.)

  • The Color Zones have been redrawn, which

affects the FAR (Floor Area Ratio) and OSR (Open Space Ratio) . All acquisition and development activities and plans of Ananda fully comply with the third draft of the new Bangkok City Plan.