Now Trending Social Media and Public Works Jill A. Mercurio, P .E. - - PowerPoint PPT Presentation

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Now Trending Social Media and Public Works Jill A. Mercurio, P .E. - - PowerPoint PPT Presentation

Oct 30, 2023 547 likes •840 views

Now Trending Social Media and Public Works Jill A. Mercurio, P .E. Public Works Director/City Engineer City of San Pablo Shanna Bowen President Integrated Marketing Communications Corporation Social Media What is it? And

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“Now Trending…”

Social Media and Public Works

Jill A. Mercurio, P .E. Public Works Director/City Engineer – City of San Pablo Shanna Bowen President – Integrated Marketing Communications Corporation

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Social Media

  • What is it? And why do I care??
  • Communication!
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Nut and Bolts

  • How do you choose what to post?
  • Who writes it?
  • Who posts it?
  • Where do you post it?
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What to Post?

  • It depends…
  • n your purpose…
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What to Post?

  • It depends on your purpose…
  • Invite
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What to Post?

  • It depends on your purpose…
  • Invite
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What to Post?

  • It depends on your purpose…
  • Invite
  • Document
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What to Post?

  • It depends on your purpose…
  • Invite
  • Document
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What to Post?

  • It depends on your purpose…
  • Invite
  • Document
  • Inform constituents
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What to Post?

  • It depends on your purpose…
  • Invite
  • Document
  • Inform constituents
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What to Post?

  • It depends on your purpose…
  • Invite
  • Document
  • Inform constituents
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What to Post?

  • It depends on your purpose…
  • Invite
  • Document
  • Inform constituents
  • Connect!
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Who writes it?

  • Who do you have?
  • PWD PIO?
  • Analyst? Engineer?
  • City PIO?
  • Pick your wittiest staff person!
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What NOT to Post?

  • Things to keep in mind…
  • Keep it pertinent
  • Ensure accuracy
  • Don’t be afraid of humor
  • But know what might be sensitive
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Who posts it?

  • It depends…
  • Public Works (only) site – someone within the department
  • City site – someone at the city level
  • Consultant
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Where do you post it?

  • It depends…

… on your audience!

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Target Audiences:

  • Facebook
  • Status updates
  • Sharing information from other pages (police/fire/similar entities/news

stations)

  • Event Page
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Target Audiences:

  • Facebook
  • NextDoor
  • Narrow audience. Viewership is limited to only those residents in your

jurisdictional area, NOT a broad platform

  • Very visible to the member community.
  • ‘Controversy’ generating
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Target Audiences:

  • Facebook
  • NextDoor
  • Instagram
  • Younger audience – ~75% of users are aged between 18-24, and 90% are

under the age of 35

  • Great for sharing up-to-date videos/photos/live streams
  • Not easy to use for lots of data or links
  • Many agencies use it, so easy to follow/receive/re-post news and

information

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Target Audiences:

  • Facebook
  • NextDoor
  • Instagram
  • Twitter
  • Great for keeping up to date and disseminating news on the spot
  • Most popular source for news agencies to provide quick updates
  • Limited in characters, so stories/info must be short & concise
  • Information can quickly get overlooked/lost in translation
  • Can be a time sink
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Target Audiences:

  • Facebook
  • NextDoor
  • Instagram
  • Twitter
  • YouTube
  • Excellent storage for video content that you can upload/link to various
  • ther platforms when needed
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Target Audiences:

  • Facebook
  • NextDoor
  • Instagram
  • Twitter
  • YouTube
  • Snapchat
  • Not as suitable for Public Agencies etc. videos are short-lived.
  • Younger demographic: 78% of American internet users between the ages of

18 and 24 used Snapchat in 2018 as compared to 7% of those over 50

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What to do when a conversation turns negative…

  • Address valid questions – positive and

negative.

  • Keep emotions out of it.
  • Emphasize the facts.
  • Stay consistent.
  • Know when to reply and when to ignore.
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Set protocol

  • Have staff take photos of their activities.
  • Have staff download their photos in a timely manner!
  • Develop a photo library.
  • Have standard posts.
  • Have someone else proof your work!
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Getting Started

  • Facebook
  • Set a plan
  • Write ahead
  • Set up your libraries
  • Get stock photos
  • Assign roles – day-to-day, emergency
  • Make it fun!
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Getting Started

  • Facebook
  • Set a plan
  • Write ahead
  • Set up your libraries
  • Get stock photos
  • Assign roles – day-to-day, emergency
  • Make it fun!

Questions?

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Contact Information

Jill A. Mercurio, P .E. Public Works Director/City Engineer – City of San Pablo jillm@sanpabloca.gov Shanna Bowen President – Integrated Marketing Communications Corporation s.bowen@imc-corp.org