NICE: Social Translucence through UI Intervention Aaron Halfaker, - - PowerPoint PPT Presentation

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NICE: Social Translucence through UI Intervention Aaron Halfaker, - - PowerPoint PPT Presentation

NICE: Social Translucence through UI Intervention Aaron Halfaker, Bryan Song, D. Alex Stuart, Niki Kittur, John Riedl Wikipedia & the Editor Decline Number of Active Editors Wikipedia & the Editor Decline Exponential


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SLIDE 1

NICE:

Social Translucence through UI Intervention

Aaron Halfaker, Bryan Song, D. Alex Stuart, Niki Kittur, John Riedl

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SLIDE 2

Wikipedia & the “Editor Decline”

Number of Active Editors

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SLIDE 3

Wikipedia & the “Editor Decline”

Exponential Growth

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SLIDE 4

Wikipedia & the “Editor Decline”

Exponential Growth ~ 55,000 editors

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SLIDE 5

Wikipedia & the “Editor Decline”

Editor Decline

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SLIDE 6

What's the cause?

  • WikiSym 2009: Suh et al., “The Singularity is Not

Near”

  • Editor decline = editor retention problem
  • Rejection of new editor contributions rising
  • Population model: Competition for resources
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SLIDE 7

What's the cause?

  • WikiSym 2009: Suh et al., “The Singularity is Not

Near”

  • Editor decline = editor retention problem
  • Rejection of new editor contributions rising
  • Population model: Competition for resources
  • WISE'06: Zhang and Zhu, “Intrinsic motivation of
  • pen content contributors”
  • Editors demotivated by having their articles edited by
  • thers
  • Demotivation from peer-feedback can be measured
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SLIDE 8

Reverts

  • Definition: rejection of a editor's contribution to

an article

  • Strong feedback
  • Necessary for quality control1
  • New editors most effected by negative

feedback2

  • New editors getting reverted more3
  • 1. B. Stvilia et al. Assessing information quality of a community-based encyclopedia. ACM, 2005.
  • 2. X. Zhang & F. Zhu. Intrinsic motivation of open content contributors. WISE'06
  • 3. Suh et al. The Singularity is not near: slowing growth of Wikipedia. WikiSym'09
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SLIDE 9

Reverts

~40% Other ~60% Obvious Vandalism

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SLIDE 10

Reverts

Non-Vandalism: An example

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SLIDE 11

Reverts

Non-Vandalism: An example

  • Dubious assertion.
  • No citation.
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SLIDE 12

Reverts

Non-Vandalism: An example

  • Dubious assertion.
  • No citation.
  • Correct & Valuable!
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SLIDE 13

Outline

  • Field study of NICE
  • Measuring changes in editor behavior
  • Results & Summary
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SLIDE 14

NICE

  • User Interface Modification for English

Wikipedia

  • Installed by the editor performing the revert
  • Newbie warning: Notifies an editor when they

revert a new editor

  • Message box: Easy to send a message to the

reverted editor

  • Live and available in English Wikipedia
  • http://en.wikipedia.org/wiki/User:EpochFail/NICE
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SLIDE 15

NICE

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SLIDE 16

NICE

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SLIDE 17

Social Translucence (Erikson et al. 2000)

1) Visibility (seeing a human) 2) Awareness (knowing another human is there) 3) Accountability (obvious consequences)

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SLIDE 18

Social Translucence (Erikson et al. 2000)

1) Visibility (seeing a human) 2) Awareness (knowing another human is there) 3) Accountability (obvious consequences)

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SLIDE 19

Field Experiment

  • Broadcast to forums & mailing lists used by

Wikipedians

  • 49 reverting editors

– Message Box – Newbie Warning – Message Box + Newbie Warning – Control

  • 487 reverted editors
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SLIDE 20

Measuring changes in editor activity

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SLIDE 21

Measuring changes

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SLIDE 22

Measuring changes

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SLIDE 23

Measuring changes

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SLIDE 24

Measuring changes

Raw difference

  • Favors career editors

Proportion difference

  • Favors casual editors

difference?

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SLIDE 25

Measuring changes

t.test of difference

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SLIDE 26

Measuring changes

Metrics:

  • quantity of work (revisions/day)
  • quality of work (reverts/revision/day)

Substantial change:

  • substantial increase (+)
  • substantial decrease (-)
  • no substantial change (0)

Metrics:

  • quantity of work (revisions/day)
  • quality of work (reverts/revision/day)

Substantial change:

  • substantial increase (+)
  • substantial decrease (-)
  • no substantial change (0)

t.test of Δ

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SLIDE 27

Results & Discussion

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SLIDE 28

Results

  • Message Box (easy communication)
  • New editors: -Quality
  • Non-new editors: +Project pages, +Communication

+Quality

  • Newbie Warning (social awareness)
  • New editors: +Article work
  • Non-new editors: +Quality
  • Box & Warning
  • New editors: +Article work(marginal)
  • Non-new editors: -Article work, +Quality
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SLIDE 29

Results

  • Message Box (easy communication)
  • New editors: -Quality
  • Non-new editors: +Project pages, +Communication

+Quality

  • Newbie Warning (social awareness)
  • New editors: +Article work
  • Non-new editors: +Quality
  • Box & Warning
  • Newbies: +Article work(marginal)
  • Non-newbies: -Article work, +Quality
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SLIDE 30

Results

  • Message Box (easy communication)
  • New editors: -Quality
  • Non-new editors: +Project pages, +Communication

+Quality

  • Newbie Warning (social awareness)
  • New editors: +Article work
  • Non-new editors: +Quality
  • Box & Warning
  • New editors: +Article work(marginal)
  • Non-new editors: -Article work, +Quality
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SLIDE 31

Summary

  • Field Study of NICE
  • Increase awareness of the frailty of new editors
  • Ease communication with reverted
  • Awareness:
  • significant improvement in new editor article work
  • All conditions
  • significant improvement non-new editor quality
  • A method for performing field studies of UI

modifications in Wikipedia

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SLIDE 32

Acknowledgments

  • My co-authors
  • Bryan Song
  • D. Alex Stuart
  • Niki Kittur
  • John Riedl
  • This work has been financially supported by the

NSF: IIS 05-34420, OCI-0943148 and IIS- 0968484.

Aaron Halfaker halfaker@cs.umn.edu http://halfaker.info