NENA's 7th Annual National Training Conference September 2017 San - - PDF document

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NENA's 7th Annual National Training Conference September 2017 San - - PDF document

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NENA's 7th Annual National Training Conference September 2017 San Antonio, TX National Employment Network Association DESIGNING, IMPLEMENTING, AND TRACKING SUCCESSFUL MARKETING STRATEGIES Judy Sanderson, Director Granite State Independent

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NENA's 7th Annual National Training Conference San Antonio, TX September 2017 1

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Judy Sanderson, Director Granite State Independent Living

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DESIGNING, IMPLEMENTING, AND TRACKING SUCCESSFUL MARKETING STRATEGIES

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

  • Identify important components of a marketing

plan

  • Hear about effective marketing strategies
  • Review customizable marketing presentations

available to NENA members

  • Update: Marketing POC

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Workshop Objectives

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

  • Basics concepts on “Branding”
  • Identify what you are selling
  • Identify who you need to sell to
  • Develop a plan that is on-going and manageable
  • Use the right method for each customer group
  • Establish method to evaluate the results

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Basic Components to Marketing

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NENA's 7th Annual National Training Conference San Antonio, TX September 2017 2

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Branding Who are you?

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Basic Components to Marketing

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Branding

  • Have a unique name, a “sticky brand”
  • Clarity - the less you offer the more you are

remembered

  • Tilt the odds – who are your customers and

where will you connect with them

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Basic Components to Marketing

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Identify what you are “selling” Consider the “Purple Cow” concept:

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Basic Components to Marketing

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NENA's 7th Annual National Training Conference San Antonio, TX September 2017 3

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Identify what you are “selling” Consider the “Zoom Zoom” concept:

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Basic Components to Marketing

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Identify who you need to “sell to” Who are your customers?

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Basic Components to Marketing

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Develop a plan that is on-going/manageable

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Basic Components to Marketing

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NENA's 7th Annual National Training Conference San Antonio, TX September 2017 4

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Include diversity in your approach Different customers will respond to different approaches

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Basic Components to Marketing

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Establish a method to evaluate your results It is vital that you know what is/is not working!!

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Basic Components to Marketing

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

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Basic Components to Marketing

MEASURING YOUR MARKETING EFFORTS Month: Call Outcome If Assigned

Date of Referral Referral Source (s) Initial Contact Date Response Date Employment Goal SSI/SSDI/ ConcurrentVR Involvement Referred To Other Agencies IWP Assigned Age Group Work History Options 1 SSA Letter Full time Successful Closure 18 - 24 Currently working 2 SSA Website Part Time Unsuccessful Closure 24 - 39 18 months 3 Choosework Website 45 - 55 2 Years 4 Beneficiary Help Line 55+ 3 Years 5 BASS Robocall 5 Years and over 6 Community Partner 7 BASS Social Media 8 EN Website 9 EN Mailing 10 EN RoboCall 11 WIPA 12 PABSS 13 Client Referral

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NENA's 7th Annual National Training Conference San Antonio, TX September 2017 5

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Lisa Jordan – Social Media Linda Patino – Marketing through Community Events Judy Sanderson – PSA’s and ILG’s Sheriene Knox – Connecting with Veterans Sherman Gifford – Web Sites, VR/Partnership Plus Les Roberson – America Job Centers, Eventbrite

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Marketing Panel – What is Working

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Update on Marketing POC Linda Patino Review of Customizable Presentations and Choosework Graphics Judy Sanderson

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Marketing Updates

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

http://nenaticket.org/ (information for members)

  • links to the social media training done for the

Marketing Committee

  • copy of NENA tracking tool for marketing data
  • Three customizable presentations to use with

beneficiaries, businesses or other organizations Graphics on the Choosework website:

  • https://www.choosework.net/provider-

resources.html

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Handy Information

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NENA's 7th Annual National Training Conference San Antonio, TX September 2017 6

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

“Purple Cow” by Seth Godin “Jab, Jab, Jab. Right Hook” by Gary Vaynerchuk Link to Information on Creating PSA’s

  • http://ctb.ku.edu/en/table-of-

contents/participation/promoting-interest/public- service-announcements/main Link to tool for managing social media platforms:

  • https://hootsuite.com/plans/free

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Handy Information

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Link to Industry Liaison Groups:

  • http://www.nationalilg.org/

Link to list of federal contractors:

  • The Associated General Contractors of America

http://www.agc.org/)

  • The Professional Services Council

http://www.pscouncil.org

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Handy Information

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

  • The Federal Procurement Data System – Next

Generation (FPDS-NG): : https://www.fpds.gov/fpdsng_cms/

  • General Services Administration (GSA):

http://www.gsa.gov/portal/content/101195

  • Register Your EN with OFCCP: ENs should

register on the DOL OFCCP Employment Resource Referral Directory (ERRD): https://ofccp.dol-esa.gov/errd/index.html

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Handy Information

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NENA's 7th Annual National Training Conference San Antonio, TX September 2017 7

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Sherman Gifford sherman.gifford@thechoicegroup.com Lisa Jordan lisa@human-solutions.net Sheriene Know sknox@jobreadyvets.org

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Contact Information

September 2017 NENA’s 7th Annual National Training Conference San Antonio, TX

National Employment Network Association

Linda Patino lpatino@see.tcoe.org Les Roberson lroberson@mcscareergroup.com Judy Sanderson jsanderson@gsil.org

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Contact Information