Near-urban Agriculture: Challenges & Opportunities Countryside - - PowerPoint PPT Presentation
Near-urban Agriculture: Challenges & Opportunities Countryside Workshop November 27, 2007 Town of East Gwillimbury Elbert van Donkersgoed P. Ag. ( Hon.) Executive Director Greater Toronto Area Agricultural Action Committee Outline 1.
Elbert van Donkersgoed P. Ag. ( Hon.) Executive Director Greater Toronto Area Agricultural Action Committee
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2 0 0 4 0 0 6 0 0 8 0 0 1 0 0 0 1 2 0 0 1 4 0 0 1 6 0 0 Dollars per Acre Ontario Durham York Peel Halton
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2 0 0 4 0 0 6 0 0 8 0 0 1 0 0 0 1 2 0 0 1 4 0 0 1 6 0 0 Dollars per Acre
Ontario GTA Durham York Peel Halton
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2 4 6 8 10 12 14 16 1992 1994 1996 1998 2000 2202 2004 2006 Exports Imports
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41 43 44 45 46 48 50 53 70 71 41 43 43 44 48 46 52 54 73 72
20 40 60 80
Preserves green belts Environmentally friendly Safer No chemical/synthetic pesticides Healthier Not genetically modified Are cheaper Taste better Supports family farmers Help your local economy
Canada Ontario
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20 38 42 16 38 45
10 20 30 40 50
Rarely/Never Sometimes Always/Ususally
Canada Ontario
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– Enviro-Food Working Group
– The State of Toronto’s Food
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– Alliance = Ontario Pork, Ontario Veal Association and the Ontario Sheep Marketing Agency
– Population profile = food demand profile
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– New Markets, New Products, New Farmers – University of Guelph, FarmStart, Ontario Institute of Agrologists, GTA AaC – Bill Sciarappa, Extension Specialist for Ethnic Growers, Rutgers
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– Primary agricultural production on many existing farm parcels no longer sustains a farm family – Raw material production does not sustain a countryside economy
– Need to allow a greater variety of economic development on a farm to support a family—Primary production by itself is not enough – Encourage a full range of preparing product for market – Encourage a greater mix of uses on existing farms – Cluster developments
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Q22) How often do you buy locally grown fruits, vegetables, or meats? Do you buy them…
Key Differences:
men (51%) to buy locally grown fruits, vegetables or meats at least weekly.
those with high school or less (50%) to buy them at least once a week.
Greenbelt (62%) and those who live in the Greenbelt (58%) are more likely to say they buy locally grown fruits, vegetables or meats at least weekly.
the most likely to say they buy them at least weekly.
Less often, 11% Never, 3% More than
12% Once a week, 43% Monthly, 12% Every 2-3 weeks, 17%
2007 Not offered at grocery 29 Not convenient 21 Don't know/care if it is 12 Too expensive 8 Get at 8 Don't know 25
Why never? (n= 21)
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Key Differences:
say it makes no difference (38%).
Greenbelt (91%) are even more likely to agree that they prefer to buy locally grown fruits, vegetables and meats.
they prefer locally-grown fare (70%), with more saying it doesn’t matter (28%)
Q28) Which of the following statements do you agree with most?
I prefer to buy locally grown fruits, vegetables and meats – 79% It makes no difference to me whether the fruits, vegetables or meats are locally grown or imported – 18% I prefer to buy imported fruits, vegetables and meats – 1% Don’t know – 1%
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Key Differences:
strongly agree to both, as are those aged 50+ (41%, 41%).
to strongly agree with either (26%, 31%)
income on this item, with 31%/35% of those with household incomes below $40,000 agreeing, compared to 38%/37%
likely to strongly agree that they would be willing to pay more for locally-grown fruits/vegetables (42%) and meat (42%).
are more likely to strongly agree with both (40%, 40%).
important source of food are more likely to strongly agree with both (43%, 45%).
34% 38% 14% 12% 35% 36% 14% 11%
0% 20% 40% 60% 80% 100% Fruits & Vegetables Meats
Strongly disagree Somewhat disagree Somewhat agree Strongly agree
Q29) I would be willing to pay more for… that were locally grown or raised
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Q30) Please indicate how strongly you agree or disagree that locally grown food… ?
Key Differences:
agree that locally grown food is fresher (77%) and tastes better (58%).
more likely to see that locally grown foods support the Greenbelt (65%).
strongly agree that it preserves farmland (75%), is fresher (79%) and tastes better (63%).
85% 13% 1% 1% 82% 15% 2% 1% 74% 21% 3% 1% 70% 24% 3% 1% 61% 26% 6% 3% 57% 33% 3% 2% 53% 32% 8% 2% 47% 39% 7% 2% 46% 36% 11% 2% 15% 37% 31% 10%
0% 20% 40% 60% 80% 100%
S u p p
t s l
a l f a r m e r s S u p p
t s t h e l
a l e c
y I s f r e s h e r P r e s e r v e s f a r m l a n d R e d u c e s t r a n s i t G H G e m i s s i
s S u p p
t s t h e G r e e n b e l t T a s t e s b e t t e r I s e n v i r
m e n t a l l y f r i e n d l y I s h e a l t h i e r I s c h e a p e r Strongly disagree Somewhat disagree Somewhat agree Strongly agree
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Key Differences:
say they rarely (17%) or never (9%) check food labels.
incomes over $80,000 (62%) are more likely to say they always do.
Greenbelt (67%) and those who live in rural areas (60%) are more likely to say they always check food labels.
Halton are more likely to always check (59%) while those in Grey-Bruce are less likely (48%).
Q31) How often do you check food labels that describe where fruits, vegetables and meats are grown or sourced from?
Always, 54% Sometimes, 34% Never, 5% Rarely, 7%
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Q32) Food products can have labels describing where the food originated from,
following would make you much more likely, somewhat more likely, or just as likely to buy the product.
55% 30% 13% 2% 44% 33% 20% 4% 40% 33% 24% 3% 28% 35% 31% 5% 27% 34% 31% 8% 20% 35% 39% 6% 18% 32% 41% 9% 18% 31% 35% 16% 12% 23% 38% 26% 8% 28% 56% 8% 0% 20% 40% 60% 80% 100%
L
a l l y G r
n F
l a n d O n t a r i
a r m F r e s h G r e e n b e l t G r
n F r e e R a n g e G r
n i n t h e G T A O r g a n i c S u s t a i n a b l y G r
n S m a l l c a r b
f
p r i n t U s e d b y m a n y t
c h e f s DK/NA Just as likely Somewhat more likely Much more likely
Key Differences:
‘Locally Grown (59%)’ and ‘Farm Fresh (44%)’ would make them much more likely to buy the product.
more likely to buy products with labels that say ‘Locally Grown (58%)’, ‘Foodland Ontario (48%)’ and ‘Farm Fresh (45%)’.
likely to say they would be much more likely to buy products with the ‘Greenbelt Grown’ label (32%).
important source of food are more likely to say they would be much more likely to buy products with a ‘Greenbelt Grown’ label (42%)
they would be much more likely to buy products that have the labels ‘Locally Grown (63%), Foodland Ontario (52%)’, and ‘Farm Fresh (51%)’.
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A) I would buy more locally grown foods if my retailer offered more of them B) Governments should provide incentives for schools, hospitals and other public institutions to purchase and serve locally-grown food C) If restaurants indicated on their menus which items were prepared with locally grown fruits, vegetables and meats, I would be more likely to order those than choose non-locally-grown items D) I would be more likely to buy locally grown fruits, vegetables and meats if they had a label indicating they were grown in the Greenbelt E) Governments should make it mandatory for schools, hospitals, and other public institutions to use a minimum percentage of locally- F) Retailers should not sell imported food when locally grown and raised foods are in-season
Q36) Please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following
66% 25% 6% 2% 59% 26% 8% 6% 49% 31% 12% 6% 43% 38% 12% 6% 40% 29% 13% 16% 32% 25% 22% 19%
0% 20% 40% 60% 80% 100%
A ) B u y i f r e t a i l e r s
f e r B ) G
' t i n c e n t i v e s f
s c h
s , e t c . C ) C h
e i f r e s t a u r a n t s i n d i c a t e d D ) C h
e i f l a b e l s i n d i c a t e G r e e n b e l t E ) G
' t m a n d a t
y f
s c h
s , e t c F ) R e t a i l e r s n
s e l l i n s e a s
Strongly disagree Somewhat disagree Somewhat agree Strongly agree
Key Differences:
58%), and those 50+ are more likely than those aged 18-29 (72% vs. 47%) to strongly agree that they would be more likely to buy locally grown foods if their retailers offered more of them.
strongly agree that they would buy more locally- grown foods if retailers offered them (75%), and if restaurants indicated them on their menus (58%).
50+ (49%), immigrants (48%), and those with household incomes of less than $40,000 (48%) are more likely to strongly agree that they would buy more locally-grown foods if they had a label indicating they were grown in the Greenbelt.
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