Native Advertising & Social Engagement FTC update: enforcement - PowerPoint PPT Presentation

May 20, 2023 •272 likes •769 views

Native Advertising & Social Engagement FTC update: enforcement priorities & key cases Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable LLP OCTOBER 22, 2013 1

Native Advertising & Social Engagement FTC update: enforcement priorities & key cases Amy Ralph Mudge, Partner, Venable LLP Marcella Ballard, Partner, Venable LLP OCTOBER 22, 2013 1

Download Presentation

Download Policy: The content available on the website is offered to you 'AS IS' for your personal information and use only. It cannot be commercialized, licensed, or distributed on other websites without prior consent from the author. To download a presentation, simply click this link. If you encounter any difficulties during the download process, it's possible that the publisher has removed the file from their server.

Recommend

Going Native Getting your content discovered What is NATIVE Advertising? With many different

Going Native Getting your content discovered What is NATIVE Advertising? With many different definitions in the industry this is still a Native advertising is a form of fuzzy concept but Zane Furtado, Acquire Online Programmatic advertising

750 views • 15 slides

Presentation 2 Why is there advertising on social media? Get Media Smart social media 2

Presentation 2 Why is there advertising on social media? Get Media Smart social media 2 Why is there advertising on social media? Display advertising: the banners and pre-roll videos that play before you access content on sites like

713 views • 26 slides

Automated Search Engine & Social Advertising Pay Per Click advertising, (also known as PPC) is

Automated Search Engine & Social Advertising Pay Per Click advertising, (also known as PPC) is available on various search engines and social sites. The most famous search engines are Google, followed by Yahoo, Bing, and others plus social

248 views • 7 slides

Native Advertising and Content Marketing UDLS May 5, 2017 Neil Newman - Almost all content is

Native Advertising and Content Marketing UDLS May 5, 2017 Neil Newman - Almost all content is from this book - Since this is a CS dept, Im skipping cookies, big data, ad auctions, etc. - Tl;dl - Its really hard to tell if something is

565 views • 18 slides

SUSAN BORST Deputy Director IAB US The Key to Native Advertising Success is Susan Borst

SUSAN BORST Deputy Director IAB US The Key to Native Advertising Success is Susan Borst Deputy Director, Mobile IAB USA Dstillery Mansueto Ventures AARP StartApp Vertebrae Dun & Bradstreet Mashable About.com StumbleUpon.com

767 views • 41 slides

132243 Business & Social Responsibilities Advertising Ethics and Consumer Privacy 1

132243 Business & Social Responsibilities Advertising Ethics and Consumer Privacy 1 Commercial Advertising Definition: communication between a seller and potential buyers that is publicly addressed to a mass audience and is intended

322 views • 13 slides

(ADVERTISING AND PRICE COMPETITION, ADVERTISING INTENSITY, UNCERTAINTY IN ADVERTISING)

LECTURE 11. BUSINESS STRATEGY-ADVERTISING (ADVERTISING AND PRICE COMPETITION, ADVERTISING INTENSITY, UNCERTAINTY IN ADVERTISING) Konstantinos Kounetas School of Business Administration Department of Economics Master of Science in Applied

374 views • 25 slides

Social Media Advertising 101: Promoting A&CE Programs with an Effective Marketing Campaign

Social Media Advertising 101: Promoting A&CE Programs with an Effective Marketing Campaign Brittany Howlett Communications & Social Marketing Coordinator CESBA December 2, 2016 #CESBA2016 What well look at: What is social

804 views • 46 slides

Balancing Old Advertising Rules Against Todays Social Media Milieu Richard Kerr, Partner,

Balancing Old Advertising Rules Against Todays Social Media Milieu Richard Kerr, Partner, K&L Gates David Edwards, President & Wealth Advisor, Heron Wealth Joseph Mannon, Shareholder, Vedder Price Advertising The

139 views • 11 slides

Advertising Showcase The Advertising Space Fantastic Transit Advertising Opportunity! There is

THE ROLLING GEEKS TOUR Advertising Showcase The Advertising Space Fantastic Transit Advertising Opportunity! There is an exciting new business starting up in Maltas historical harbour area, covering Senglea, Vittoriosa, Cospicua and Kalkara.

253 views • 8 slides

SOCIAL MEDIA 11/3/16 1 11/3/16 1 SOCIAL MEDIA ADVERISING Allegiant Marketing Group, Inc.

SOCIAL MEDIA 11/3/16 1 11/3/16 1 SOCIAL MEDIA ADVERISING Allegiant Marketing Group, Inc. 11/3/16 2 ADVERTISING: MEDIA BUYING Why Social Media Advertising? Often the lowest cost to advertise on Facebook and get results Facebook

647 views • 28 slides

Beyond the Curve Staying Ahead of your Customers Journey 1. Location based marketing 2. Social

Beyond the Curve Staying Ahead of your Customers Journey 1. Location based marketing 2. Social sharing growth 3. Focusing on the Customer - Online Communities and Digital Advocates 4. The growth of native advertising 5. Mobile key for

381 views • 15 slides

SOCIAL MEDIA MARKETING & REPUTATION BOLD IDEAS, THAT WORK. ADVERTISING DIGITAL &

27.03.18 SOCIAL MEDIA MARKETING & REPUTATION BOLD IDEAS, THAT WORK. ADVERTISING DIGITAL & SOCIAL DESIGN & BRANDING EXPERIENTIAL DIRECT MARKETING PLANNING & DATA CONSUMER RESEARCH THE 3% #1 KEEPING CHANNELS ACTIVE

513 views • 48 slides

ENGAGEMENT AMONG URBAN NATIVE COMMUNITIES AND HIV CLINICAL RESEARCH SITES: A CASE STUDY Michaela

USING A PARTICIPATORY MODEL OF ENGAGEMENT AMONG URBAN NATIVE COMMUNITIES AND HIV CLINICAL RESEARCH SITES: A CASE STUDY Michaela Grey (Din), MPH Katie Osterhage, MMS Jessica Velcoff, PhD Matt Ignacio (Tohono Oodham), MSSW 2013 USCA New

825 views • 40 slides

Social Advertising Facebook Ads overlooked - organic reach Facebook Ads overlooked bad ads

Social Advertising Facebook Ads overlooked - organic reach Facebook Ads overlooked bad ads But Facebook is growing 20% Time Online 30% Ad Impressions Facebook is changing its targeting Social Targeting: Ads only displayed to a Social

245 views • 10 slides

AFTER HOURS CAMPAIGN SUMMARY Display Advertising Online Bus Website Bus &

AFTER HOURS CAMPAIGN SUMMARY Display Advertising Online Bus Website Bus & Train Shelter Advertising Shopping Centres Social Media Cafes Collateral Brochures INFO-MED (Tonic Health Media)

760 views • 53 slides

Social Media for Financial Social Media for Financial Professionals P Professionals P f f i

Social Media for Financial Social Media for Financial Professionals P Professionals P f f i i l l Get LinkedinNOT Get LinkedinNOT Locked Out !!! Locked Out !!! k d k d Im not here as a Linkedin Guru! Im here to help

575 views • 13 slides

Digital Media Addiction Smart Phones, Social Media and Suicide Fact: Social Media is a

Digital Media Addiction Smart Phones, Social Media and Suicide Fact: Social Media is a normal part of our society and functioning today. The Isolation of Generations While Social Media has been around for years, it was the introduction of

324 views • 3 slides

Project Plan Achieve It The Capstone Experience Team MSUFCU Ben At. John Michael Jajou Rachel

Project Plan Achieve It The Capstone Experience Team MSUFCU Ben At. John Michael Jajou Rachel Hamilton Benjamin Carroll Department of Computer Science and Engineering Michigan State University Spring 2020 From Students to

507 views • 13 slides

Welcome to SUSE Expert Days Agenda Welcome and Introductions My Kind of Open: Leveraging Open

Welcome to SUSE Expert Days Agenda Welcome and Introductions My Kind of Open: Leveraging Open Source to Drive Innovation My Kind of Flexibility New workloads and more complex environments demand an open and agile infrastructure My Kind of

245 views • 20 slides

CONTENT EVOLUTION and NATIVE ADVERTISING DMS DIGITAL PARTNERS NETWORKING EVENT| Dubai

CONTENT EVOLUTION and NATIVE ADVERTISING DMS DIGITAL PARTNERS NETWORKING EVENT| Dubai January, 2014 1 DMS DIGITAL PARTNERS NETWORKING EVENT| Dubai January, 2014 DMS DIGITAL PARTNERS NETWORKING EVENT| Dubai January,

649 views • 32 slides

BUILDING YOUR TOURISM MARKETING PLAN VIEW FROM THE TOP (OF THE FUNNEL) October 22, 2015 WE

BUILDING YOUR TOURISM MARKETING PLAN VIEW FROM THE TOP (OF THE FUNNEL) October 22, 2015 WE INSPIRE PEOPLE TO GO PLACES 33 years Claire Bishop SVP, Integrated Media Strategy @eClaireBishop View From The TOP OF THE FUNNEL 127 MILLION

633 views • 34 slides

June 2018 Agenda HBT funding and HBRC What are the stats telling us? Marketing

Hawkes Bay Tourism Update June 2018 Agenda HBT funding and HBRC What are the stats telling us? Marketing activity Seasonal campaigns plus partnerships Website update Whats next? Funding changes HBT Budget $1.52m

605 views • 42 slides

STRATEGIC MARKETING IN A TIME OF DISRUPTION Alex Witt | Account Executive Leverage Native

STRATEGIC MARKETING IN A TIME OF DISRUPTION Alex Witt | Account Executive Leverage Native Content to Achieve Client Goals Amplify Client Content to Strategic Audiences Through a paid social strategy to targeted audiences only PL PLAY AY THE

209 views • 6 slides