CONTENT EVOLUTION and NATIVE ADVERTISING DMS DIGITAL PARTNERS - PowerPoint PPT Presentation

“CONTENT EVOLUTION and NATIVE ADVERTISING” DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 1 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

OUTLINE • How has the CONTENT category evolved?  ‘Snacking’ • How are global content companies best using digital channels to create communities and generate revenue • Native advertising DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

24 HOURS OF ‘SNACKING’ Share of Device Page Traffic for News Category (Weekday) Source: comScore Custom Analytics, U.S. DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

PRINT WWW. TVNEWS.COM PORTALS UGC SEARCH NEWS SITES “THE CONSUMER” SMART TV’S SMARTPHONE SMART WATCHES SOCIAL MEDIA TABLETS S 4 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

SUCCESSFUL EXAMPLES DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

‘You either go free and big or pay and go niche.’ ‘We think the sums add up better to go free and BIG’ DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

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How did they go huge? •  Separate company and leadership  Investing in the Future! • The Mail Online and the Daily Mail have two different demographics.  Mail Online browser: ~32 yrs  Print edition reader: ~ 58 yrs • Challenges and benefits  Global traffic, USA!  8 out of 10 UK visitors, never bought paper DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

MAIL FINANCIALS Mail Online £13m - 2012: £28m 48% - 2013: £41m Daily Mail, Mail on Sunday £28m - 2012: £588m 5% - 2013: £560m Source: Company data DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

• Research found that one in five people who read the print edition of the Mail has access to a tablet. • The average 58- year-old print reader was embracing tablets. DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

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"We invested first in the editorial to continue to build the audience," said Mr. Clarke. Now, it's about building the advertising presence…What's more important to us is growth" 16 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

‘DIGITAL PAY MODEL…MOST SUCCESSFUL DECISION IN YEARS!’ DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

• 32,396,000 USA unique visitors • ~60,000,000 globally! • 700,000 paying subscribers – Sources: Comscore/NYT Q4 2013 • Priorities: Going global, native advertising and 18 VIDEO DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

THE FASTEST GROWING CONTENT PLATFORM… DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

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NO BANNERS! 23 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

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NATIVE ADVERTISING EVOLUTION OF ‘ADVERTORIALS’ IN A WORLD FILLED WITH MANY SCREENS! DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

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THE MOST SOLD AD FORMAT IN THE WORLD! NATIVE 27 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

FACEBOOK • Ads look like user posts Across all devices • • NATIVE – WITHIN CONTENT AREA 28 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

MULTI-TOUCHPOINTS Web Branded Content Mobile Social DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

NATIVE GOING MAINSTREAM DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

PRINT WWW TVNEWS.COM PORTALS UGC SEARCH NEWS SITES YOUR BRAND SOCIAL MEDIA SMART TV’S SMARTPHONE SMART WATCHES TABLETS S 31 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014 DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

FUTURE SUCCESS: 4 KEY PRINCIPLES SHARED BY ALL ALWAYS CUT LEGACY COSTS ENTREPRENEURIAL LEADERSHIP BUILD COMMUNITIES REVENUE DIVERSIFICATION DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014

THANK YOU DMS’ DIGITAL PARTNERS NETWORKING EVENT| Dubai – January, 2014