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National Safe Sleep Programme Presentation on key findings 07 December 2016 What we have learnt Common commitment to change But some variance in opinions on how best to deliver a national safe sleep programme personal experience


  1. National Safe Sleep Programme Presentation on key findings 07 December 2016

  2. What we have learnt • Common commitment to change • But some variance in opinions on how best to deliver a national safe sleep programme – personal experience and opinion, research agendas • Getting effective reach and creating and sustaining behavioural change is the greatest challenge 2

  3. Literature themes: Recent American Paediatric Paper • Supine positioning • Use of a firm sleep surface • Breastfeeding • Room-sharing without bed sharing • Routine immunisation • Consideration of a pacifier • Avoidance of overheating • Avoidance of exposure to tobacco smoke, alcohol, and illicit drugs 3

  4. Literature: Cont’d • Bed sharing in itself is controversial • The interaction and multiplication between risk factors is important • Increased knowledge does not always lead to change • Incentives may be useful 4

  5. Literature: Cont’d • Education needs to be in a variety of ways • Ongoing, low rates of use of pepi-pod and wahakura: but useful vehicles for conversations • People do not fully understand risk of harm of smoking on babies • Risk screening and interventions must be non judgemental 5

  6. Population needs analysis SUDI rates: • Māori 4 times higher than non-Māori • Deprivation Q5 6 times higher than Q1 • Mothers <20 years 7 times higher than mothers 35+ years 6

  7. Population needs analysis • Rates vary substantially by DHBs • So do risk factors and markers of vulnerability • Poverty link? 7

  8. Infants born 2014 – 2015… • Proportion with 3 or more risk factors 8

  9. Infants born 2014 – 2015… • Add in deprivation (Q5) and age of mother (<25 years) and it looks like this... 9

  10. Impact of smoking 10

  11. Hui: Key themes • Invest early – healthy pregnancies are important; invest in antenatal care • Smoking – prevention and cessation • Breastfeeding messages are important and supporting mother to breastfeed is important 11

  12. Hui: Cont’d • Consider each whānau in their own context • Note the changing social context – e.g. with more families sleeping in cars • Must use a whānau ora approach 12

  13. Hui: Cont’d • Poverty is a great risk – not just SUDI risks • Need to use resources innovatively – the way the workforce works • We need more evidence – for both data and evaluations 13

  14. Hui: Cont’d • Investment in time for frontline staff to build trust and relationships • Pepi-pods and wahakura are one option for safe sleep, but they are not for everyone – they are a great vehicle for communication • What is the next safe sleep option after a pepi-pod or wahakura 14

  15. Hui: Cont’d • Better use of cross-government resources • Simplify the safe sleep and risk messages • Provide consistent messaging • Transparent transfer of care • Longer term contracts for providers 15

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