MoPOP NY P NYC LANDMARKS PRESERVATION COMMISSION BOARD HEARING - - PowerPoint PPT Presentation

07.24.18

MoPOP NY P NYC LANDMARKS PRESERVATION COMMISSION BOARD HEARING

LANDMARKS PRESERVATION COMMISSION

AGENDA

• MoPOP Vision - Video Presentation
• Location
• Landmarks Preservation Commission Submission - Overview
• Timeline
• Q&A
• Appendix
• Project Timeline
• Team Introduction

2

LOCATION FOR A NEW CULTURAL INSTITUTION

4

HISTORY

5

HISTORY

6

188 MADISON AVENUE

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MoPOP Area

NEW WORK SUMMARY

• 1. New Entry on 34

thStreet

• 2. New Marquee on 34

thStreet

• 3. New Banner Signage
• 4. New Arched Infill Banner
• 5. New T

ransom Sign at Madison Entry

• 6. Updated Flag
• 7. Restored Fabric Awnings

1 2 3 4 5 6 7

8

AWNINGS

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ENTRIES

10

ORNAMENT AL

Single Bay , 5’ Deep

UTILIT ARIAN

Multiple Bays, 5’ Deep

HISTORIC CANOPY ON E. 35TH

Single Bay , 14-16’ Deep

HISTORIC MARQUEE ON MADISON AVENUE

Single Bay , 18-20’ Deep

PRECEDENT / LPC-Approved Canopies

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PRECEDENT / LPC-Approved Banners

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PRECEDENT / Museum Entrance Identity Examples

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Various Cities

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MoPOPCONDO / Entry Level

Existing Open-T

• -Below Condition

Proposed Ground Level Replacement

NEW ENTRY & MARQUEE

• E. 34thStreet

EXISTING PROPOSED EXISTING

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MARQUEE SECTION

Translucent Polycarbonate

Extruded Letters

Brushed Stainless Steel Low-Iron Glass Face of Glass Face of Interior Wall

Illuminated Slab Concealed Internal Structure Glass Storefront

Face of Letters

[Heights of respective elements provided on the following page] 16

12’-0”

MARQUEE DETAIL

• E. 34th& MADISON

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16’-4” 15’-2”

20” 26” 11” Marquee Elevation

19’-0”

42”

NEW BANNER SIGNAGE

3’-10” 25’

• E. 34th& MADISON

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Banner Elevation Banner Connection Detail

Banner

NEW ARCHED INFILL BANNER

• E. 34thStreet

EXISTING PROPOSED

19 06.28.18 | MoPOP New York City

PROPOSED DETAIL EXISTING

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Arched Fabric Banner

PROPOSED

NEW TRANSOM SIGN

EXISTING

EXISTING FLAG

SAMPLE GLASS-APPLIED LETTERING

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Painted Aluminum ½” Thick Cut Lettering

34thStreet: Existing Elevation

BUILDING ELEVATIONS

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BUILDING ELEVATIONS

34thStreet: Proposed Elevation

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Madison Avenue: Existing Elevation

BUILDING ELEVATIONS

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BUILDING ELEVATIONS

Madison Avenue: Proposed Elevation

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25

PROPOSED / 34TH & Madison

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PROPOSED / 34TH & 5TH

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PROPOSED / Madison Avenue

THANK YOU FOR YOUR SUPPORT

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29

MoPOP NYC APPENDIX

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Dec 2 ec 2019 CDs 100%, Bidding, GC Award, Final al K Key O Owner er Authorization

• n P

Point P Prior

• r t

to Con

• nstruction
• n S

Start

PROJECT TIMELINE

30

Oc Oct 2 2018 Schematic Design Complete Feb 2 2022 Exhibit Installation Complete May 2 2018 Owner A Authoriza zation t to Proceed eed w wit ith D Des esig ign May 2 2018 Target Landmark (LPC) Submissions for Façade Project Goes Public June - Ju July 2 2018 LPC / Comm. 5 Public Hearings for Façade Approval Dec ec 2019 NYPL Moves Out Ja Jan 2 2020 Demolition Starts Sept 2 2021 Museum Construction Complete Ma Mar 2 r 2022 Target Museum Soft Opening Ap April 2 2020 Shell/Core Construction Starts Feb 2 2021 Interior Construction Starts Ju July 2 2019 50% CDs Complete Feb 2 2019 Design Dev. Complete Ju July 2 2020 Exhibit Fabrication Starts May 2 2022 Museum Grand Opening Event Construction Activities Owner Milestones Approvals Ja Jan 2 2020 Building Permits Au Aug 2 2018 Exhibit Concept Complete

30

MEET THE TEAM

The MoPOP team, directed by executives on behalf of Vulcan Inc., a Paul G. Allen company, includes designers with deep museum expertise as well as seasoned real estate and construction professionals with New York City expertise:

Museum Operator Vulcan Arts & Entertainment MoPOP East LLC Real Estate Manager / Owner Vulcan Real Estate 188 Madison Avenue LLC Project Architect / MEP Engineers SmithGroup JJR Exhibit Designers Kossman deJong – Lead Designer

ART+COM – Special Media Installations Squint/Opera – Media Designer Skolnick – Interpretative Content / PM Mark Heinz Lighting – Exhibit Lighting Curious Beast – X Space Design

General Contractor / Construction Manager Structure Tone Project Manager MGAC

31 31

MoPOP

• MoPOP opened in Seattle, WA in 2000 – 18 year
• perating history exploring rich history of popular culture
• MoPOP NYC will be a second location, with a

differentiated and authentic local focus

• Anticipated annual NYC attendance of over 750,000

visitors

• Extensive created arts and educational experiences

planned for the local student population The Museum of Pop Culture is a leading-edge nonprofit museum, dedicated to the ideas and risk-taking that fuel contemporary popular culture. With its roots in rock 'n' roll, MoPOP serves as a gateway museum, reaching multigenerational audiences through our collections, exhibitions, and educational programs, using interactive technologies to engage and empower our visitors. At MoPOP, artists, audiences and ideas converge, bringing understanding, interpretation, and scholarship to the popular culture of our time. 32

VULCAN REAL ESTATE

• Development of over $2.9 billion diversified portfolio of

high-performing quality assets including office, cultural institutions, mixed-use, residential and bio-tech projects

• Integrated team of 40 real estate professionals offers a

full range of development and portfolio management services from urban planning to build-to-suit construction, leasing, and asset repositioning for both Vulcan for-profit and non-profit entities

• 33 projects delivered to date comprising over 8.0M

square feet of space

• Pipeline of 5.6M SF including 3,100 residential units
• Numerous awards for development and design

excellence from AIA, NAIOP, Real Estate Forum, USGBC, ULI and Seattle Business organizations Seattle-based Vulcan Real Estate directs all real estate investment activities for Vulcan Inc., a Paul G. Allen company 33

Our mission is to create a legacy of inspiring places that enhance the environment and enrich the human

• experience. We work together to create well-thought, well-

crafted places that artfully balance beauty with function. Our dedicated Cultural Practice is unique to the industry. Significant Recent Cultural Projects Include

• National Museum of African American History and

Culture, Smithsonian Institution

• Museum of the Bible
• White House Visitors Center
• International Spy Museum
• National Museum of the American Indian,

Smithsonian Institution

• Normandy Battlefield Cemetery Visitor Center
• Washington National Cathedral Visitor Gateway

SMITHGROUPJJR

34

KOSSMAN.DEJONG

• Micropia – Artis Zoo, Amsterdam, The Netherlands
• Danish National Maritime Museum, Helsingor,

Denmark

• Museum for Communication, Bern, Switzerland
• Wonderrooms 2.0, the Hague, Netherlands
• Level Green, Wolkfsburg, Netherlands

At Kossmann.dejong we tell stories through well-designed spatial experiences. Our innovative narrative environments connect people, create memories, build skills and make

• places. Places of drama, entertainment and intellectual
• challenge. We are driven by telling stories that matter.

World-renowned exhibition architects that create memorable places through light, graphic, interactivity, movies, sound design and creative installations. Key completed museums include: 35

• Founded in New York in 1971 with extensive local
• perating history as a general contractor and construction

manager

• Total organization of 1,800 staff with 584 professionals in

the NYC area

• $4 Billion in annual construction volume, with over 1,500

annual projects

• Top 20 construction company by Engineering News Record

(ENR)

• Core values focused on client first approach, innovation,

collaboration, safety, excellence, integrity and transparency

• Extensive museum and cultural relevant experience

including MoMA, Saint Patrick’s Cathedral, Philadelphia Museum of Art, Irish Arts Center, Alvin Ailey Dance Foundation Recognized as a proven leader in completing challenging and complex renovation and interior projects in NYC.

STRUCTURE TONE

36

MGAC

• Specialty project and program management expertise

since 1996 to assist both private and public sector clients

• Expertise with cultural, corporate, commercial,

educational, governmental and non-profit institutions

• Team of 150 professionals with experience in planning,

managing, cost control and project delivery

• Significant clients include: Time Warner Cable, National

Intelligence Agency, the Spy Museum, Salamander Resort & Spa, Hilton, Catholic University of America, CSC, Marriott Hotels, Ann, Inc., American Greetings, House of Sweden, White House Visitor Center “Missions made real.” Our success is rooted in hiring exceptional people who are driven to do exceptional work

• n once in a lifetime projects - with integrity, creativity and
• commitment. Our experts are on the ground driving

results, facilitating difficult conversations, making hard calls and building consensus around a shared vision. 37

NEW ARCHED INFILL BANNER -ALTERNATE

• E. 34thStreet

PREFERRED

Full Height 38

Arched Fabric Banner

ALTERNATE A

Split At Spandrel