MINNESOTA SUPER BOWL HOST COMMITTEE Who are we? We are a 501(c)6 - - PowerPoint PPT Presentation

MINNESOTA SUPER BOWL HOST COMMITTEE

Who are we? We are a 501(c)6 non-profit, raising private funds to host the game, including free and open to the public events. We are not the NFL. We are a locally run organization who live and work in this community. We are a link between the City, State, NFL and the hundreds of organizations that work together to host a Super Bowl. Agreement with the City to contribute nearly $5 million towards costs including public works and public safety.

OUR MISSION

Utilizing our bold new stadium as a backdrop and the exposure generated by this tremendous event, we will introduce the world to Minnesota’s authentic, Bold North brand, reflecting the diverse and innovative culture of our state, by creating and implementing the preeminent Super Bowl experience that delivers on our promises; generating a significant economic impact for the state and providing a lasting legacy for all of Minnesota.

ECONOMIC AND COMMUNITY IMPACT

1 million visits over 10 days $400 million in Economic Impact to our local businesses $500 million in earned media exposure Increased meeting and convention business

Indianapolis saw a 20% increase in following years

Large event preparation for our businesses and community Lasting legacy in our communities

52 WEEKS OF GIVING Legacy Fund

Using Super Bowl LII to create a lasting and positive impact for the entire State Creating connection for kids and communities to the Big Game.

• 52 Weeks of Giving
• Weekly grants to communities around our state, ranging from $38,000 -

$100,000 each toward the health and wellness of kids

• Partnered with MDH and their SHIP program to identify needs
• To date, 44 grants totaling more than $3 million, including all 11 tribal

communities

• On our way to investing more than $5 million
• Super School Breakfast
• Providing a weekly $10,000 grant to schools in these communities to fund

Breakfast in the Classroom

52 WEEKS OF GIVING Legacy Fund - Minneapolis

• Loppet Foundation, $52,000
• Twin Cities Native American LaCrosse,

$50,000

• Project Success, $100,000
• Youth Determined to Succeed, $50,000
• Minneapolis Public Schools Culinary and

Wellness Services, $75,000

• Bolder Options, $50,000
• Juxtaposition Arts, $50,000
• People’s Center for Health, TBA
• Appetite for Change, $50,000
• North Market with Pillsbury United

Communities, $50,000 More to come!

NORTH HIGH SCHOOL POLARS

CREW 52 VOLUNTEERS

• 30,000 applied
• 15,000 interviewed
• 10,000+ selected
• Will be face of Minnesota to our

visitors in skyways, at hotels, on streets around Minneapolis

• Each volunteer provided with free

winter-ready uniform

• Training includes safety and

security, anti-trafficking

VOLUNTEERS

BUSINESS CONNECT

• The NFL’s supplier diversity program
• Program serves as a conduit for qualified, diverse and underutilized

businesses in Minnesota to compete for contracting opportunities that will be generated by Super Bowl LII in 2018

• Certified minority, women, veteran, LGBT-owned businesses,

headquartered in Minnesota

• More than 400 locally-owned business confirmed as participants

BUSINESS CONNECT

• Abundant Office Solutions
• BeEvents
• Be Graceful Bakery and Catering
• Case Staffing Solutions
• Fat Chance Restaurant
• Hell’s Kitchen
• Thor Construction
• UpNet Technologies

ANTI- SEX TRAFFICKING

• 40 community organizations joined together, led by:
• Terry Williams, Minnesota Women’s Foundation
• John Choi, Ramsey County Attorney
• Amanda Koonjebeharry, Hennepin County
• Service providers
• Law enforcement (including Grant Snyder, MPD)
• Survivors and advocates
• Business
• Faith community

Four Goals:

• Increase public awareness
• Prevent and disrupt buyers and sellers
• Enhance service for victims
• Develop a replicable model

Key Messages:

• Sex Trafficking is an issue 365 days a year
• Super Bowl opportunity to educate the public
• Minnesota is creating a model
• Minnesota is a national leader

Event Schedule

• January 26 – Super Bowl LIVE presented by Verizon kickoff (runs all 10 days)
• January 27 – Super Bowl Experience driven by Genesis opens in Minneapolis Convention Center
• January 28 – Arrival of teams
• January 29 – Opening Night fueled by Gatorade (Xcel Energy Center, Saint Paul)
• January 30 – Media Party, Mall of America
• January 31 – Business Connect Gala at Aria, Kids Tailgate Party at Target Center
• February 1 – concerts, partner events
• February 2 – concerts, partner Events
• February 3 – NFL Honors at Northrup Auditorium, concerts, partner events
• February 4 – Gameday

Ove r vie w by Bloc k

Jimmy Jam & Terry Lewis

• Idina Menzel
• The Revolution
• Sheila E.
• Morris Day and the Time
• Dessa
• The Suburbs
• The Steeles
• Soul Asylum
• Sounds of Blackness
• New Power Generation
• Esera Tuaolo
• The Jayhawks
• Mint Condition
• Twin Cities Gospel Choir
• and many more to come!

Verizon UP Stage at Ice Mountain

FREE AND OPEN TO THE PUBLIC

ADDITIONAL ENTERTAINMENT

• Drum Down the Sun, a drum and dance

exhibition, will be celebrated every evening at 5:00 PM by Native American school children.

• Super Bowl Dancers selected from the

community will perform multiple times a day

• n Super Bowl Live.
• Drum Lines selected from the Community

will entertain the fans on Super Bowl Live daily.

SUPER BOWL EXPERIENCE DRIVEN BY GENESIS Minneapolis Convention Center

Super Bowl Experience is pro football's interactive theme park offering participatory games, youth football clinics, and autograph sessions from NFL players and Legends. Super Bowl Experience will also feature personalized digital photos, 40-yard dash and vertical jump against NFL players on LED screens, a virtual reality experience, an enhanced Super Bowl rings display and a new NFL Draft set.

www.mnsuperbowl.com/transportation

Helping residents and visitors navigate Super Bowl

• Traffic routes
• Parking options
• Pre-paid parking
• Public transportation
• Rideshare and taxi
• Skyway
• Airport

Thank You