Membership Satisfaction Survey Mid-America Chamber Executives - - PowerPoint PPT Presentation

Membership Satisfaction Survey

Mid-America Chamber Executives

Survey Summary

This survey is produced by the Mid-America Chamber Executives whose mission is to upgrade the professional excellence of chamber executives in the MACE area (Iowa, Minnesota, Nebraska, North Dakota, South Dakota). The objective of the survey is to help chamber executives and boards of directors make informed decisions about their own chamber.

• Survey ran from June-July, 2013
• 67 Responses
• Response rate: 28% (very strong)

Definitions & Methodology

• Unless marked as a percentage, all results are

based on average values of 10 point question, where 1 is the lowest, and 10 is the highest.

• The industry averages are calculated by taking

an unweighted average of other Midwest chambers’ average responses.

• A .2 or greater difference from the industry

should be considered a significant difference

Other than the economy, what would you say is the biggest challenge facing your business?

6.9% 8.3% 2.8% 2.8% 18.1% 19.4% 30.6% 1.4% 9.7% Taxes/Fees Employment/Labor Force Issues Local Regulations State Regulations Federal Regulations Profitability/Growth Competition Legal exposure Access to capital/financing Other

How relevant is the chamber to YOUR BUSINESS? Chamber Industry

6.8 6.6

What value do you get from the chamber in comparison to your annual membership investment?

21.9% 43.8% 24.7% 9.6%

chamber

Less Value Equal Value Greater Value More than 2x value 17% 52% 24% 7%

Industry

Less Value Equal Value Greater Value More than 2x value

Which of the following chamber programs are beneficial to you?

• Most Beneficial Programs

– After Hours – Membership Directory – Business Referrals – Ribbon Cuttings and Ground Breakings – Annual and Semi-Annual Meetings

8.9 8.6 8.2 9.3 7.7 7.9 8.6 8.2 8.1 9.0 7.7 7.4

Strong Economy Representing Business Interests Networking Community Promotion Education and Resources Political Engagement

Chamber Industry

Importance Of…

7.0 7.2 8.3 7.9 7.1 6.9 7.2 7.4 7.9 8.0 7.3 7.0

Strong Economy Representing Business Interests Networking Community Promotion Education and Resources Political Engagement

Chamber Industry

Performance Of…

51.4 2.9 7.1 34.3 4.3 0.0 43.7 10.0 13.1 28.0 5.0 0.3

Strong Economy Representing Business Interests Networking Community Promotion Education and Resources Political Engagement

Chamber Industry

Main Purpose Should Be…

How influential is the chamber in public policy in the community? Chamber Industry

6.7 7.0

Comparing your own political beliefs to the chamber Chamber, do you believe that the Chamber is…

14.3% 12.7% 25.4% 47.6%

Chamber

More Liberal More Conservative On the same page with me Don't Know 7.4% 19.1% 32.5% 41.0%

Industry

More Liberal More Conservative On the same page with me Don't Know

Would you recommend joining the chamber to friend who was not a member? Chamber Industry

8.3 7.9

How would you rate the president/CEO/executive director of the chamber as a community leader?

8.3 7.8

Chamber Industry

Survey Averages

Things to Consider

• What do your members view as priorities of the

chamber?

• Do your chamber’s values and priorities match up

with those of your members?

• What questions show the most discrepancy

between your chamber and the industry?

• What changes, if any, does this survey inspire you

to look into?