Membership Satisfaction Survey Mid-America Chamber Executives - PowerPoint PPT Presentation

Membership Satisfaction Survey Mid-America Chamber Executives

Survey Summary This survey is produced by the Mid-America Chamber Executives whose mission is to upgrade the professional excellence of chamber executives in the MACE area (Iowa, Minnesota, Nebraska, North Dakota, South Dakota). The objective of the survey is to help chamber executives and boards of directors make informed decisions about their own chamber. • Survey ran from June-July, 2013 • 67 Responses • Response rate: 28% (very strong)

Definitions & Methodology • Unless marked as a percentage, all results are based on average values of 10 point question, where 1 is the lowest, and 10 is the highest. • The industry averages are calculated by taking an unweighted average of other Midwest chambers’ average responses. • A .2 or greater difference from the industry should be considered a significant difference

Other than the economy, what would you say is the biggest challenge facing your business? Taxes/Fees Employment/Labor 1.4% 6.9% 9.7% Force Issues Local Regulations 8.3% 2.8% State Regulations 2.8% Federal Regulations Profitability/Growth 30.6% 18.1% Competition Legal exposure Access to 19.4% capital/financing Other

How relevant is the chamber to YOUR BUSINESS? Chamber Industry 6.8 6.6

What value do you get from the chamber in comparison to your annual membership investment? chamber Industry 9.6% 21.9% 7% 17% 24% 24.7% 52% 43.8% Less Value Less Value Equal Value Equal Value Greater Value Greater Value More than 2x value More than 2x value

Which of the following chamber programs are beneficial to you? • Most Beneficial Programs – After Hours – Membership Directory – Business Referrals – Ribbon Cuttings and Ground Breakings – Annual and Semi-Annual Meetings

Importance Of… Chamber Industry 9.3 8.9 9.0 8.6 8.6 8.2 8.2 8.1 7.9 7.7 7.7 7.4 Strong Economy Representing Networking Community Education and Political Business Interests Promotion Resources Engagement

Performance Of… Chamber Industry 8.3 7.9 8.0 7.9 7.4 7.2 7.3 7.2 7.0 7.1 6.9 7.0 Strong Economy Representing Networking Community Education and Political Business Interests Promotion Resources Engagement

Main Purpose Should Be… Chamber Industry 51.4 43.7 34.3 28.0 13.1 10.0 7.1 5.0 4.3 2.9 0.0 0.3 Strong Economy Representing Networking Community Education and Political Business Interests Promotion Resources Engagement

How influential is the chamber in public policy in the community? Chamber Industry 6.7 7.0

Comparing your own political beliefs to the chamber Chamber, do you believe that the Chamber is… Chamber Industry 7.4% 14.3% 19.1% 41.0% 12.7% 47.6% 25.4% 32.5% More Liberal More Liberal More Conservative More Conservative On the same page with me On the same page with me Don't Know Don't Know

Would you recommend joining the chamber to friend who was not a member? Chamber Industry 8.3 7.9

How would you rate the president/CEO/executive director of the chamber as a community leader? Survey Averages 8.3 7.8 Chamber Industry

Things to Consider • What do your members view as priorities of the chamber? • Do your chamber’s values and priorities match up with those of your members? • What questions show the most discrepancy between your chamber and the industry? • What changes, if any, does this survey inspire you to look into?