Membership and Retention February 6, 2016 Human Resources Over 40 - - PowerPoint PPT Presentation

Membership and Retention

February 6, 2016

Human Resources

• Over 40 years experience
• Recruited employees for wide range of

jobs

• Applied proven recruitment techniques to

Rotary

• Unsuccessful!

Human Resources are

Our Most Valuable Asset

Rotarians are

Our Only Asset

Essentials of Recruitment

• Rotarians are volunteers, not employees
• Rotarians are busy, respect their time
• Rotarians want interesting experiences,

stimulate them

• Rotarians are talented, use them
• Rotarians are individuals, recognize their

diversity

The Foundation for Recruitment and Retention

• Interesting meetings
• Appealing service activities
• A strong brand
• Comradery
• Challenging opportunities for everyone
• A compelling mission statement
• Incentives and Rewards

The Foundation for Recruitment and Retention

• Interesting meetings
• Appealing service activities
• A strong brand
• Comradery
• Challenging opportunities for everyone
• A compelling mission statement
• Incentives and Rewards

Recruitment – What To Do

• Survey your membership
• Develop a plan
• Implement the plan
• Encourage
• Educate
• Reinforce
• Ask, ask, ask

An Example of a Plan

• 1. More fun at meetings
• 2. Special membership meeting
• 3. Workshop for volunteer recruiters
• 4. Pamphlet about your club
• 5. Publicize progress
• 6. Friends of Rotary
• 7. Develop a Mission Statement
• 8. Recruit new members
• 9. Re-visit Rotary basics

Recruitment – What To Do

• Survey your membership
• Develop a plan
• Implement the plan
• Encourage
• Educate
• Reinforce
• Ask, ask, ask

If you want people to be interested in you, you must first show interest in them

Michael Angelo Caruso

New Generations – get to know them & where they are

Baby Boomers Generation X Generation Y Millennials

What is our experience? District 6330

• June 30, 2008:

2137 members

• June 30, 2012:

1951

• June 30, 2013:

1901

• June 30, 2014:

1857

• Dec. 14, 2014:

1811

• Nov. 30, 2015:

1800

Membership Change

200 400 600 800 1000 1200 1400 1600 1800 2000 2015 2020 2025 2030 2035 2040 2045 2050 2055

President John Germ August 2016

Clubs have more flexibility now to respond to the needs of their members and to clear away as many barriers to membership as they can. But there’s one barrier to membership that only you can remove, one thing that every prospective member needs to become a Rotarian: an invitation to join a Rotary club.

Alternatives

Corporate Members Associate Members Family Members Satellite Club Friends of Rotary

Retaining Rotarians

• Induction Program
• Mentoring
• Engage
• Encourage
• Involve
• Exit Interview

Recommended Video

• Richard King, former RI President talks

about attracting members

• More from Richard King? Go to youtube

and search for “Rotary’s Membership Drive – RI’s President Rick King speaks”

District Membership Committee

• Director – Lynne Chant
• Chair – Bill Montgomery
• Area 1 – Vacant (Sudbury)
• Area 2 – Timmins (candidate)
• Area 3 – Vacant (North Bay)
• Area 4 – Vacant (Washago)
• Area 5 – Vacant (South Georgian Bay)
• Area 6 – Barrie (candidate)
• Area 7 – Vacant (Fenelon Falls)
• Area 8 – Peterborough (candidate)

Area Membership Liaison

• Encourage clubs to develop recruitment

and retention strategies

• Give membership presentations to clubs
• n request
• Act as a resource to clubs on membership

initiatives

“When a tree stops growing — it is ready to die….A Rotary club is like that: It is moving ahead only when it is growing. When the growing ends, the knife-and-fork club begins.” RI President Charles G. Tennent 1957-58

• Questions ?
• Success Stories?