10/29/2013 Get Members, Keep Members, and Grow Membership - - PDF document

10/29/2013 1

Get Members, Keep Members, and Grow Membership

Presented by The ASCE Membership Champions Program

October 30, 2013

www.asce.org/Champions

Champions Webinar Overview

An ASCE Membership Champion

ASCE Membership Champions

• 1. ASCE Membership Champions/Program
• 2. Finding New Members

 Member-Get-A-Member Program  Direct Mail/Lists  Testimony: Pizza Party

• 3. Keeping Members By Engaging Them

 FTP Membership Data  Membership Metrics  Testimony: Engaging Younger Members  Testimony: Recognizing Members  Encourage Technical Participation

• 4. Who’s “At-Risk” & How to Keep Them

 1st Year Members: Sample 9 Month

Courtship Plan

 Converting Students to Full Membership  Resume Workshop for Grads

• 5. Renewing Members

 Member Renewal  Renewal Race Promotion

• 6. Next steps: Become a Membership

Champion  Motivated to make a

difference in growing the profession

 A catalyst, creating &

encouraging strategic thinking of membership growth.

 At the epicenter of member

recruitment & retention activities

Who Should Enroll?

 Membership Chairs,

Committee Members, Membership Contacts

 Section and Branch (S/B)

Pres./VP/Pres.-Elect/Past Pres.

 Younger Member

Forum/Group Pres./VP

 Local Institute Contacts  Other volunteers who have

been asked, or are willing to help get & keep members

ASCE Membership Champions Membership Champions Program Benefits/How We Can Help

 Champions Center –

www.asce.org/champions

Create A Custom “Game Plan”

 “Plug ‘n play” membership strategy

10/29/2013 2

Presenter Curtis Nunley, CAE, M.ASCE Director, Member Services

Membership Goals

• 1. Increase number of new

and reinstated members

• 2. Increase new member

retention after year 1

• 3. Increase student transition
• 4. Increase engagement in

35-50 year olds (dues paying members)

• 5. Increase retention rate

Membership Champions Program How You Can Help

• As leaders, your credibility

is significant

• Meet with leaders of

agencies and companies in your local area

• Meet with leaders of

agencies and firms on your ASCE travels

• When appropriate, ask

people to join or participate

• Become a Membership

Champion and use the available tools and resources

Membership Champions Program Why Join A Professional Society?

 Personal mission

 Career advancement  Build my professional

engineering knowledge and technical skills

 Peer/professional recognition

You provide:

The List

Where to Find New Members

How We Can Help

Presenter Angelica Sullivan Manager, Member Development

• Active nonmembers who

may attend meetings or classes

• State licensing and

registration boards

• Competing association

members/attendees

• College and university

alumni

• Public and private sector
• rganizations

Information to include in the message

We do the rest!

 Direct Mail & Provided Lists  In Person

10/29/2013 3

Pizza Party Reimbursement Program When can I use it? —when inviting either graduating students or nonmember professionals to a membership recruiting event. Can members be present?—Yes.

ASCE Staff Can Help

 Send an email to Marcia with event details

We send you:

 Logo plates, cups, napkins  Brochures & fliers  Giveaways  Signup Sheet and Feedback Form  FREE shipping

You provide us:

 Completed Signup Sheet  Completed Feedback Form  Itemized receipt

Member-Get-A-Member Program How ASCE Staff Can Help

 Member Referrals  Reinforcing the value of membership – Brochures, Fliers, & Promotional

Merchandise www.asce.org/giftstore

Finding Members with Pizza Parties

Presenters Angelica Sullivan Manager, Member Development Pizza Party Testimony by Shawn P. Kelley, Ph.D., P.E., M.ASCE Region 1 Governor

Pizza Party Testimony

 Holding Pizza Parties at Civil

Engineering Firms

Keeping Members by Engaging Them

10/29/2013 4

Identify Segments with FTP Data Fields

New Members Fellow Eligible Graduating Students Younger Members Unpaid Section Members

FTP and You

What is the FTP Database? One of your best resources for keeping members. Who at my Section or Branch has access to the FTP site? Contact Dan Wilson (dwilson@asce.org), to find out who your designated FTP account holder is. Where can I go to update the FTP account holder(s)? Go online to www.asce.org/champions/FTP-Forms What are other ways I can use the FTP database? Go to www.asce.org/Champions and take a look at the tips on Using Membership Data.

Engaging Members

Involvement Committed members renew at a higher rate

 Outline clear

expectations

 Acknowledge

accomplishments

 Partner new members

with current volunteers

Keeping Members by Engaging Them The FTP Site

Presenter Curtis Nunley, CAE, M.ASCE Director, Member Services

Keeping Members by Engaging Them Using Membership Metrics

Presenter Tony Puntin, P.E., F.ASCE Executive Director ASCE Boston Society of Civil Engineers

• Develop baseline

statistics

• Track membership

trends

• Dues paying vs. non-

dues paying

• Develop action plans
• Tailor programs and

activities

• Targeted emails

Using Membership Metrics

Keeping Members by Engaging Them Younger Members

Presenter Serge Haddad, P.E., M.ASCE

10/29/2013 5

Sections/Branches —a safe environment for developing & refining:

• Leadership styles
• Communication

skills

• Business

development skills

• Expanding your circle of

influence

• Networking opportunities

with junior and senior professionals

• eLearning webinars
• Connections with

Institutes & organizations

Engaging Younger Members

Keeping Members by Engaging Them Recognizing Members

Presenter Sean Merrell, P.E., PTOE, M.ASCE Region 6 Governor Who…

• New Fellow/Distinguished

Member

• Passing P.E. or E.I. Exam
• Member Anniversaries
• Member Birthdays
• Life Member
• Increase in Member Grade

How…

• Honors and Awards
• Recognition event
• Membership Advancement

& credentialing i.e. Kathy J. Caldwell, P.E., F.ASCE

Recognizing Members

Recognizing Members

“Happy Birthday from your ASCE Dallas Branch! We would like to wish you the very best as your birthday approaches this month and thank you for your involvement and commitment to the civil engineering profession! We would also like to take this

• pportunity to extend an invitation and remind you about the upcoming Dallas Branch

meeting. Hotel from noon to 1pm. Mr. John Smith, P.E. from ABC, Inc. will be speaking on the topic of designing interchanges. There will also be a technical seminar immediately following the main speaker on water line design. For more details on the speaker and to register for the meeting, please click here. If you have any questions about the upcoming branch meeting or about ASCE in general, please do not hesitate to contact myself or any of the other ASCE Dallas Branch officers

• r committee chairs. We are your officers and committee chairs and are here to serve
• you. Once again, happy birthday and we look forward to seeing you at the next

meeting!”

Keeping Members by Engaging Them Encourage Technical Participation

Presenter Curtis Nunley, CAE, M.ASCE Director, Member Services

Encourage Technical Participation

 ASCE Institutes propel the knowledge and practice of specific civil

engineering specialties by focusing on the technical, educational, and professional issues within practice area.

 Committee on Technical Advancement (CTA) - Members can choose

from 10 active Divisions and Technical Councils.

 Aerospace, Cold Regions, Disaster Risk Management, Energy

Pipelines, Wind Engineering, Critical Infrastructure, etc.

10/29/2013 6

Keeping “At-Risk” Members

 Reinforcing the value of membership – 101  Who Are They?

Ways

 1st, 2nd, 3rd year members  Recently graduated

students and students in their last semester

 Members who have not

renewed by February

 Younger Members

Converting Students to Full Membership

 Invite a Younger Member to a meeting  Hold your S/B meeting on campus  Host a graduating student Pizza

Party!

 Host a graduating student ceremony

(Contact Ping Wei for assistance pwei@asce.org)

According to a recent ASCE survey, only 27% of students & 64% of ASCE officers, know about the graduated dues scale. Students upgrade FREE for the first year!

Keeping “At-Risk” Members Resume Review Workshop

Presenters Lynne Yost, P.E., M.ASCE Ithaca Section Director

Effective Student Transition: Resume Review Workshop

 General overview  The process (summary)  Those in charge  Time frame

Effective Student Transition: Resume Review Workshop

Renewing Members

 What worked really well  What did not work well  Outcome  Cost Presenter Nikita Peete Senior Manager, Member Services

10/29/2013 7

Ways to Remind Members to Renew

 Ways to Remind Members to Renew  Download the flier and distribute it at every opportunity  Make a poster of the race logo for placement at

meetings and other activities

 At meetings  E-blast  Your newsletter  Your website  Create buttons

Member Renewal

 Multiple renewal touches

Early Bird Renewal Drawing Younger Member Renewal Contest Section & Branch Renewal

Early Bird

 Renew for 2014 and qualify to win a Visa

Gift Card!

 Renewal drawing dates and prizes visit

www.asce.org/renewal-drawing Younger Member Renewal Contest

• Ask Younger Member friends to

renew! highest % for YM team of renewed members by December 13, 2013, it could win $1,000!

• A total of three $1,000 cash

prizes will be awarded to an YM team from each category (Large, Medium, Small)

 Renew Your ASCE and Section Membership Today - and encourage your

Section and Branch members to do the same!

 If your ASCE Section has the highest percentage of renewed members by

December 13, 2013, it could be the lucky winner of $1,000.

 A total of three $1,000 cash prizes will be awarded to an ASCE Section from

each category (Large, Medium, Small)!

Customer Service 800-548-ASCE (2723)

 Champions Program, Pizza

Party, Other Resources Anne O’Donnell

 703-295-6152  aodonnell@asce.org  Renewal Race Questions

Nikita Peete

 703-295-6093  npeete@asce.org  Member Research & FTP Data

Dan Wilson

 703-295-6121  dwilson@asce.org  Member-Get-a-Member Campaign

Angelica Sullivan

 703-295-6066  asullivan@asce.org  Fellows Program

Rob Goldberg

 703-295-6289  fellows@asce.org

So…What’s your next step?...

• No Term Requirement
• Dedicated Staff /Resources Exclusive to Champions

www.asce.org/Champions

10/29/2013 8