Media coverage of womens sports Annie Sugier, Member of Sport and - - PowerPoint PPT Presentation

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Media coverage of womens sports Annie Sugier, Member of Sport and - - PowerPoint PPT Presentation

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Media coverage of womens sports Annie Sugier, Member of Sport and Citizenship s Scientific Committee. 6th October 2011 Play the Game 7th World communication conference, 2011 3-6 0ctober 1 QUANTITATIVE ISSUE: Under representation of

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Media coverage of women’s sports

Annie Sugier, Member of Sport and Citizenship„s Scientific Committee.

6th October 2011

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Play the Game 7th World communication conference, 2011 3-6 0ctober

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QUANTITATIVE ISSUE: Under representation

  • f women sport in the media:

Even in the Olympics…

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Quantitative issues Qualitative issues Why media coverage is such a crucial aspect? How we intend to work Play the Game 7th World communication conference, 2011 3-6 0ctober

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The Football case

  • 1917: First women‟s football match

in France.

  • 1920:

French-English match (40,000 spectators).

  • 1940:

Vichy prohibits women‟s football

  • 2010: Women‟s football celebrates

its

  • fficial

40 anniversary! STRANGE isn‟t it?

  • 2011:

Women World Cup in Germany = the most tweeted sporting event in history!

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUANTITATIVE ISSUE: Under representation

  • f women sport in the media:
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The case of the European Judo Championship.

  • The hero is the only male to win a medal, while of

France‟s 9 other medals, 8 were won by women.

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUANTITATIVE ISSUE: Under representation

  • f women sport in the media:
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Visibility Eclipsed Women cyclists, a long story.

  • « Bicycling has done more to emancipate women

than any other thing in the world » 1896 Susan B. Anthony, suffragette

  • The men‟s Tour of France is the most popular sports

event in France despite the doping scandals The women‟s Tour of France is pratically unknown In 2011, it was cancelled for lack of sponsors amidst general indifference

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUANTITATIVE ISSUE: Under representation

  • f women sport in the media:
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Few figures

  • In France coverage of women‟s sport in 2007 =

National newspapers: Articles: 4% Photographs: 7% (Source: Femix‟Sport, 2007) In specific journal: L‟Equipe: 9% Le Monde: 8.8% Le Figaro: 7% (Source : Delorme and Raul, 2010.)

  • See also the UK coverage of women sport via the « PrimeTime »

publication by Women's Sport and Fitness Foundation.

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUANTITATIVE ISSUE: Under representation

  • f women sport in the media:
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Modification of dress codes

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUALITATIVE ISSUE: Continued sexist stereotypes

Quantitative issues Qualitative issues Why media coverage is such a crucial aspect? How we intend to work

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A decontextualized representation that preserves sport as a male domain

  • Over-representation of women "out of sport context" pictures.

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUALITATIVE ISSUE: Continued sexist stereotypes

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Emphasis on MASCULINITY

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUALITATIVE ISSUE: Continued sexist stereotypes

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Labelisation of women’s sports placing less value on the women's game

  • Competions are DE FACTO supposed to be men!

Play the Game 7th World communication conference, 2011 3-6 0ctober

QUALITATIVE ISSUE: Continued sexist stereotypes

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Why media coverage is such a crucial aspect?

Conference “Fighting fraud and discriminations in sport: the next steps”

  • Lack of sport women role models.
  • Lack of sponsorship opportunities.
  • Sport no longer plays anymore it‟s societal role.

Media take part in producing, reproducing and supporting a hegemonic society:

Quantitative issues Qualitative issues Why media coverage is such a crucial aspect? How we intend to work

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How we intend to work

Conference “Fighting fraud and discriminations in sport: the next steps”

  • Mobilizing various experts and structures from different

cultures and nationalities

  • Gathering information and data.
  • Submitting concrete proposals for political actions.

Sport and Citizenship’s European network on “Women, sport and mediatisation”

Quantitative issues Qualitative issues Why media coverage is such a crucial aspect? How we intend to work

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We have a dream…

When will they say NO TO SEXISM ?

Play the Game 7th World communication conference, 2011 3-6 0ctober

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Thank you for your attention

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Play the Game 7th World communication conference, 2011 3-6 0ctober