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Feb 15, 2023 228 likes •405 views

Media actions to increase the visibility of BUILD UP and its Partners Gilles VAILLE BUILD UP Users and Stakeholders Committee Brussels, 25 June 2010 BUILD UP Public Relations Desk Table of contents Webvertising actions Promotional

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Media actions to increase the visibility of BUILD UP and its Partners

BUILD UP Users and Stakeholders Committee Brussels, 25 June 2010

Gilles VAILLE BUILD UP Public Relations Desk

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Webvertising actions Promotional activities Role of BUILD UP Partners Useful tips Table of contents Useful tips

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Webvertising actions

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A first test

Objectives

Increasing the BUILD UP awareness Calling to visit www.buildup.eu in each respective language

Target audience

Building professionals (architects, building engineers, HVAC specialists, etc.)

Format

Leaderboards and Newletters of national specialised media

Message / Content

BUILD UP Logo (+ strapline) “The European portal for energy efficiency in buildings” A European Union initiative 3 weeks-1 month in May-June 2010 7 specialised media 7 Member States

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+ Newsletter building.co.uk

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Share of impressions (Leaderboards & Newsletters)

299.670 332.570 145.765 44.224

LEADERBOARDS Share of IMPR. (out of sub-total IMPR.)

Bdonline.co.uk Enev-online.de Ediliziainrete.it

NEWSLETTERS

377.225 Ediliziainrete.it Przegladbudowlany.pl Licitationen.dk Agendaconstructiilor.ro 19.561 16.606 17.638 53.088 12.000

NEWSLETTERS Share of IMPR. (out of sub-total IMPR.)

Lemoniteur.fr Lemoniteur.fr Lemoniteur.fr Building.co.uk Enev-online.de

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Provisional analysis

(522,78 visits/day) (2047,11 pageviews/day)

BUILD UP awareness is being increased!

Search sent 1542 total visits (15,25 %) via the keywords including « buildup », « build up », or « build-up »

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Promotional activities

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Events and promotional material

Presence at ca. 50 events / workshops / fairs: A set of promotional material: Leaflets (22 languages) Poster Print advertorial Print advertorial Stand Presentation (physical or virtual)

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Role of BUILD UP Partners

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http://www.buildup.eu/partners

286 pageviews (i.e. 7,73 pageviews/day) of the page introducing the BUILD UP Partners

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Key commitments of the BUILD UP Partnership

Promote BUILD UP Present BUILD UP activities at key events Include BUILD UP news in corporate newsletter Promote BUILD UP at relevant conferences Actively submit proposals of good practice examples and Actively submit proposals of good practice examples and resources

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Useful tips

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Reaching your national members

BUILD UP Communities The BUILD UP embedded page function

Best option to be recognised as a relevant stakeholder in the field of energy efficiency of buildings Post your materials YOURSELF on BUILD UP

possible in all EU official languages!
earn Kudos!

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