Media actions to increase the visibility of BUILD UP and its - PowerPoint PPT Presentation

Media actions to increase the visibility of BUILD UP and its Partners Gilles VAILLE BUILD UP Users and Stakeholders Committee Brussels, 25 June 2010 BUILD UP Public Relations Desk

Table of contents � Webvertising actions � Promotional activities � Role of BUILD UP Partners � Useful tips � Useful tips

Webvertising actions

A first test � Objectives � Increasing the BUILD UP awareness � Calling to visit www.buildup.eu in each respective language � Target audience � Building professionals (architects, building engineers, HVAC specialists, etc.) � Format � Leaderboards and Newletters of national specialised media � Message / Content � BUILD UP Logo (+ strapline) � “The European portal for energy efficiency in buildings” � A European Union initiative 3 weeks-1 month in May-June 2010 7 specialised media 7 Member States

+ Newsletter building.co.uk

Share of impressions (Leaderboards & Newsletters) LEADERBOARDS Share of IMPR. (out of sub-total IMPR.) 44.224 145.765 Bdonline.co.uk 0 299.670 Enev-online.de 332.570 Ediliziainrete.it Ediliziainrete.it NEWSLETTERS NEWSLETTERS 377.225 Przegladbudowlany.pl Share of IMPR. Licitationen.dk (out of sub-total IMPR.) Agendaconstructiilor.ro 12.000 19.561 Lemoniteur.fr 16.606 Lemoniteur.fr 53.088 17.638 Lemoniteur.fr Building.co.uk Enev-online.de

Provisional analysis (522,78 visits/day) (2047,11 pageviews/day) Search sent 1542 total visits (15,25 %) via the keywords including « buildup », « build up », or « build-up » BUILD UP awareness is being increased!

Promotional activities

Events and promotional material � Presence at ca. 50 events / workshops / fairs: � A set of promotional material: � Leaflets (22 languages) � Poster � Print advertorial � Print advertorial � Stand � Presentation (physical or virtual)

Role of BUILD UP Partners

http://www.buildup.eu/partners � 286 pageviews (i.e. 7,73 pageviews/day ) of the page introducing the BUILD UP Partners

Key commitments of the BUILD UP Partnership � Promote BUILD UP � Present BUILD UP activities at key events � Include BUILD UP news in corporate newsletter � Promote BUILD UP at relevant conferences � Actively submit proposals of good practice examples and � Actively submit proposals of good practice examples and resources

Useful tips

Reaching your national members � BUILD UP Communities � The BUILD UP embedded page function Best option to be recognised as a relevant stakeholder in the field of energy efficiency of buildings Post your materials YOURSELF on BUILD UP possible in all EU official languages! • earn Kudos! •

Thanks to the BUILD UP Partners