Willerby An introduction to our business Welcome & - - PowerPoint PPT Presentation

Willerby

An introduction to our business

Welcome & introductions

Peter Munk

CEO

• Joined in June 2017
• Previous employers include: Jacuzzi, Black &

Decker, Colgate Palmolive…

• Taking Willerby from “good to great to best”
• Building on our two great strengths:
• The passion of our people
• The quality of our product

Kirsten Bolton

Marketing Director

• Joined in March 2016
• Previous employers include: The AMRC with

Boeing, Jamie Oliver’s Food Trust, Business Link…

• Bondholders Advisory Board Member
• Focusing strongly on the end-consumer
• Bringing our strapline to life: #creatingdreams

An introduction to Willerby & our industry

The holiday home industry

• Business is booming
• Brexit
• Rise of staycations
• Growing 60+ population (our largest customer base) with pension pots
• Willerby currently holds a 34% share of the UK holiday home market

Willerby

• UK’s largest manufacturer of holiday homes & lodges
• Established in 1946 by local entrepreneur, Walter Allen
• 70+ years of industry experience & continued innovation
• 90-acre site in Hull
• £165m+ turnover

Business overview

A global business with Hull at its heart

• 4 factories & 5 production lines
• Annual capacity - 8000 holiday homes, 900 lodges
• Head offices – including all business functions:

Marketing, Design, Technical, Procurement, Production, Sales, Customer Service, Maintenance, H&S, HR etc.

• 1 public showground

Why our customers choose us…

Our customers

• We sell our products to end-consumers via a network
• f distributors
• We have roughly 250 customers and 100 key client

relationships

• Some of these go back more than 40 years, & we’re

now working with 3rd generation of those businesses

• We mainly trade in the UK, but in the last 3 years

we’ve also traded with 12 other countries - from Norway & Sweden to China & South Korea

• We build our business by developing long-term

relationships

Willerby’s workforce

• 1000+ employees
• 100 new jobs created in the last 12 months
• 95% of our Production Senior Management

team have progressed from the shop floor

• 20 apprentices currently employed across the

business

• 3 graduates on our new Willerby Graduate

Scheme

Our suppliers – supporting local business

• Of our Top 40 suppliers (by spend), 38% are from the Humber region
• Willerby spend approximately £42m with these local suppliers
• Willerby procures a huge range of products from Hull companies, including:

✓ Insulation ✓ Shower cubicles ✓ Exterior cladding ✓ Timber ✓ Plumbing & heating supplies ✓ Chassis ✓ Sealant ✓ White goods

Willerby continues to invest in the Humber region

• Hull is the ‘Caravan Capital of the World’!
• Hullensians are the cream of the crop when it comes to industry knowledge, skills & experience
• This does bring its recruitment challenges - competitors are searching the same candidate pool & vying for their skills
• Excellent transport links
• Good motorway links
• Close to ports for export
• History – company & family
• Multi-generational/family links within the company
• Proud of our roots
• Proud to be one of Hull’s largest employers

Recent projects & investments

• Continual CAPEX spend of £1.5-2m per year
• Improved production facilities (including a recent £1m investment in our improving & increasing our production

facilities by creating a new ‘flexible’ production line)

• Training initiatives
• Several employees are undertaking qualifications e.g. NVQs, BSC Hons
• Apprenticeships & graduate scheme
• New website (launched Sept 2017) & focus on social media
• New luxury lodge range
• New customer showground in Hull (see next)
• CSR work (see next)

New Hull-based customer showground

• Opened to the public in October 2017
• Decision taken to invest following incredible success of first showground in Scotland (opened 2016)

Investment in CSR – supporting & working with local organisations

Willerbee campaign – raising awareness of the plight of the bumblebee

• 20,000 packets of wildflower seeds distributed UK-wide, providing bee-friendly flowered areas
• 100 handcrafted bee houses (working with HMP Hull) distributed UK-wide to provide bees with a safe haven
• 34 local primary schools educated on bees

Long-standing relationship with Dove House Hospice

• Annual bike ride from Hull to Scarborough
• approx. 60 staff members took part in the 2017 ride & raised £5000

On a winning streak….

• No. 189 on 13th annual Sunday Times Grant Thornton Top Track 250 (up 45 places from 234 last year!)
• Hull Daily Mail Business Awards – FINALIST in Large Business category (winner TBA tonight!)
• Yorkshire Finance Director Awards – WINNER of Best Finance Director of a Private Equity Backed Company
• Yorkshire Awards – WINNER in Business Enterprise Category

Future plans

• Overarching strategy - “Good to great to best”
• Increased focus on the end-consumer:
• Brand new website, launched September 2017
• New consumer showground opened in Hull in October 2017
• Relaunch of Willerby Owners Club planned for January 2018
• Lead generation strategy – first of its kind in our industry
• Continued investment in our staff & facilities
• Expanding our ‘luxury leisure lodge’ product offering

And now we’re keen to show you some of what you’ve seen on the screen!

Any questions?