Willerby An introduction to our business Welcome & - - PowerPoint PPT Presentation

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Willerby An introduction to our business Welcome & - - PowerPoint PPT Presentation

Willerby An introduction to our business Welcome & introductions Peter Munk Kirsten Bolton CEO Marketing Director Joined in June 2017 Joined in March 2016 Previous employers include: Jacuzzi, Black & Previous employers


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SLIDE 1

Willerby

An introduction to our business

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SLIDE 2

Welcome & introductions

Peter Munk

CEO

  • Joined in June 2017
  • Previous employers include: Jacuzzi, Black &

Decker, Colgate Palmolive…

  • Taking Willerby from “good to great to best”
  • Building on our two great strengths:
  • The passion of our people
  • The quality of our product

Kirsten Bolton

Marketing Director

  • Joined in March 2016
  • Previous employers include: The AMRC with

Boeing, Jamie Oliver’s Food Trust, Business Link…

  • Bondholders Advisory Board Member
  • Focusing strongly on the end-consumer
  • Bringing our strapline to life: #creatingdreams
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An introduction to Willerby & our industry

The holiday home industry

  • Business is booming
  • Brexit
  • Rise of staycations
  • Growing 60+ population (our largest customer base) with pension pots
  • Willerby currently holds a 34% share of the UK holiday home market

Willerby

  • UK’s largest manufacturer of holiday homes & lodges
  • Established in 1946 by local entrepreneur, Walter Allen
  • 70+ years of industry experience & continued innovation
  • 90-acre site in Hull
  • £165m+ turnover
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SLIDE 4

Business overview

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A global business with Hull at its heart

  • 4 factories & 5 production lines
  • Annual capacity - 8000 holiday homes, 900 lodges
  • Head offices – including all business functions:

Marketing, Design, Technical, Procurement, Production, Sales, Customer Service, Maintenance, H&S, HR etc.

  • 1 public showground
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SLIDE 6

Why our customers choose us…

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Our customers

  • We sell our products to end-consumers via a network
  • f distributors
  • We have roughly 250 customers and 100 key client

relationships

  • Some of these go back more than 40 years, & we’re

now working with 3rd generation of those businesses

  • We mainly trade in the UK, but in the last 3 years

we’ve also traded with 12 other countries - from Norway & Sweden to China & South Korea

  • We build our business by developing long-term

relationships

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Willerby’s workforce

  • 1000+ employees
  • 100 new jobs created in the last 12 months
  • 95% of our Production Senior Management

team have progressed from the shop floor

  • 20 apprentices currently employed across the

business

  • 3 graduates on our new Willerby Graduate

Scheme

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Our suppliers – supporting local business

  • Of our Top 40 suppliers (by spend), 38% are from the Humber region
  • Willerby spend approximately £42m with these local suppliers
  • Willerby procures a huge range of products from Hull companies, including:

✓ Insulation ✓ Shower cubicles ✓ Exterior cladding ✓ Timber ✓ Plumbing & heating supplies ✓ Chassis ✓ Sealant ✓ White goods

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Willerby continues to invest in the Humber region

  • Hull is the ‘Caravan Capital of the World’!
  • Hullensians are the cream of the crop when it comes to industry knowledge, skills & experience
  • This does bring its recruitment challenges - competitors are searching the same candidate pool & vying for their skills
  • Excellent transport links
  • Good motorway links
  • Close to ports for export
  • History – company & family
  • Multi-generational/family links within the company
  • Proud of our roots
  • Proud to be one of Hull’s largest employers
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Recent projects & investments

  • Continual CAPEX spend of £1.5-2m per year
  • Improved production facilities (including a recent £1m investment in our improving & increasing our production

facilities by creating a new ‘flexible’ production line)

  • Training initiatives
  • Several employees are undertaking qualifications e.g. NVQs, BSC Hons
  • Apprenticeships & graduate scheme
  • New website (launched Sept 2017) & focus on social media
  • New luxury lodge range
  • New customer showground in Hull (see next)
  • CSR work (see next)
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SLIDE 12

New Hull-based customer showground

  • Opened to the public in October 2017
  • Decision taken to invest following incredible success of first showground in Scotland (opened 2016)
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Investment in CSR – supporting & working with local organisations

Willerbee campaign – raising awareness of the plight of the bumblebee

  • 20,000 packets of wildflower seeds distributed UK-wide, providing bee-friendly flowered areas
  • 100 handcrafted bee houses (working with HMP Hull) distributed UK-wide to provide bees with a safe haven
  • 34 local primary schools educated on bees

Long-standing relationship with Dove House Hospice

  • Annual bike ride from Hull to Scarborough
  • approx. 60 staff members took part in the 2017 ride & raised £5000
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On a winning streak….

  • No. 189 on 13th annual Sunday Times Grant Thornton Top Track 250 (up 45 places from 234 last year!)
  • Hull Daily Mail Business Awards – FINALIST in Large Business category (winner TBA tonight!)
  • Yorkshire Finance Director Awards – WINNER of Best Finance Director of a Private Equity Backed Company
  • Yorkshire Awards – WINNER in Business Enterprise Category
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Future plans

  • Overarching strategy - “Good to great to best”
  • Increased focus on the end-consumer:
  • Brand new website, launched September 2017
  • New consumer showground opened in Hull in October 2017
  • Relaunch of Willerby Owners Club planned for January 2018
  • Lead generation strategy – first of its kind in our industry
  • Continued investment in our staff & facilities
  • Expanding our ‘luxury leisure lodge’ product offering

And now we’re keen to show you some of what you’ve seen on the screen!

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Any questions?