MAIN SECTION 2: YOUR BUSINESS/PROJECT How you can do it Lets shift - PDF document

Interview Map: This Map gives you the three main sections of a successful interview or presentation. It allows you to connect with your audience emotionally, logically and relatably, as an ally and authority in your field. Enjoy! Pre: presentation warm up: I’d really like to hear story about how you became this extraordinary gamechanger. However before I dive into that would you share with me what PROJECT is really all about. We’re going to do 6 questions in 6 minutes and then we’ll dive into your story… ready…!? 1. Who do you serve? 2. What’s the problem you solve for them? 3. Why is it so important problem to solve this? a. The bad things that happen if they don’t solve it... b. The good things that happen if they do... 4. Your ultimate vision for what’s possible FOR THEM… 5. What are the (3 to 5) biggest mistakes they’re making and why they are a huge problem. 6. How do you correct these mistakes and solve their big problem. MAIN SECTION 1: ORIGIN STORY & GAMECHANGER JOURNEY (How I did it…) Every superhero has an origin story that explains who they are and why they do what they do. Think about it batman, wonder-woman, spiderman, superman, elastigirl… they don’t make any sense, until you understand where they come from, how they got their powers, what happened to them and what they decided to do about it. Right…? So tell me where are you from… What happened to you… What did you decide to do about it… Origin Story… (Your origin story is NOT your biography. You are the avatar in THEIR journey. Meet them where they’re at so they can relate, explain what happened that set you apart, then demonstrate how you can help them walk the path that lies ahead for them. You can help them in 1 of 3 ways; Mentor: ​ You have walked the path from where they are to where they want to be. ●

● Coach: ​ You have empowered and enabled others to get from where they are to where they want to be. ● Teacher: ​ You have the specialised knowledge information they need to get from where they are to where they want to be. The Gamechangers Journey by Sarah McCrum; https://sarahmccrum.com/ 1. The struggle: suffering, not fitting in, dissatisfaction, personal crisis. 2. Waking up: See things differently, choose a different path. 3. The call: Inspiration, vision, purpose then fear, resistance and doubt. 4. Stepping up: What you decided to do. First project / business (and first major failure?) 5. The challenges; and the mentors & helpers that supported you through them a. True health: sickness, exhaustion, burnout. b. Happiness: overwhelm, lack of joy c. Wisdom: Feeling lost and confused d. Love: relationship problems or challenging kids e. Prosperity: Financial crisis or fear of loss f. Purpose: depression or lack of meaning g. Integrity: legal issues and losing trust 6. The comfort zone: Life is really good. I shouldn’t complain, but I’m restless and dissatisfied. The world isn’t right. I’d give anything to have more impact. 7. The crisis: You can’t go back but what lies ahead is terrifying. The enemy is right behind you and you’re stepping off a cliff into the abyss. 8. The deep decision: People everywhere need your help. You realise this is your work to do. You stop fighting. You surrender. You find peace. You step into the light. You are the one you’ve been waiting for. Your consciousness expands. Your vision matures. Your work feels light. 9. The return: In the world but not of it. You move forward with ease and grace as your superpowers develop. 10. The JOY: Life is aligned. You’re expressing your true nature and living your ultimate purpose. You’re leading humanity into the future, doing the impossible and changing the game through your work and your example. Thank you so much for sharing your journey.

MAIN SECTION 2: YOUR BUSINESS/PROJECT How you can do it… Lets’ shift gears and get practical. 1. THE PROBLEM: (Take time here to really spell this out - ask for give detail - use examples.) a. You mentioned earlier that PROJECT serves AVATAR who are facing PROBLEM. Right? b. Tell me more about AVATAR… c. Give me an example of someone with this problem d. Tell me about the PROBLEM - how big is it? e. Tell me about the PRACTICAL PAIN POINTS - what it costs them? f. Tell me about the EMOTIONAL PAIN POINTS - how it makes them feel? 2. THE VISION: a. I want to hear more about the VISION you have for them because it sounds truly remarkable… what’s really possible? b. How is that possible? Present the evidence and make me believe it’s possible. Do the calculations, present numbers, facts, figures to support your case. DO NOT TELL ME HOW TO DO IT… JUST DEMONSTRATE TO ME THAT I CAN DO IT! c. Prove it! Present case studies, testimonials, examples of people who have achieved this vision (with or without you) 3. THE MISTAKES You mentioned the the (3 to 5) biggest mistakes people are making. Can you elaborate a bit on each of those… (Go through these points on each mistake.) a. Define the mistake and explain it. b. Describe how it happens… c. Why it’s such a big huge mistake. d. The negative consequences of repeating it. e. The obvious practical benefits of solving it. f. The powerful, self serving, emotional benefits of solving it. g. What’s the solutions - what must I do to overcome this mistake. 4. THE PROCESS The process for SERVICE based businesses… I’d love to learn about how SERVICE corrects these MISTAKES and solves the big PROBLEM. Can you outline the 3 to 5 step process your people must take to get

from where they are to where they want to be. (Go through these points for each step.) a. Name it. What is the name of this step. (Eg. Step one is NAME) b. Why is it important PAIN if you don’t c. Why is it important PLEASURE if you do. d. How does it work? e. Explain it. Step me through the details? f. Prove it! Present case studies, testimonials, examples of people who have used this process to win (with or without you). The process for PRODUCT based businesses… I’d love to learn about how PRODUCT corrects these MISTAKES and solves the big PROBLEM. Can you outline the 3 to 5 step process you follow to produce PRODUCT that gets people from where they are to where they want to be. (Go through these points for each step.) a. Name it. What is the name of this step. (Eg. Step one is NAME) b. Why is it important PAIN if you don’t c. Why is it important PLEASURE if you do. d. How does it work? e. Explain it. Step me through the details? f. Prove it! Present case studies, testimonials, examples of people who have used this process to win (with or without you). g. Objections: What about ISSUE!? Surely this step won’t work in that case will it? ​ (Yes it does and here’s why…) 5. RECAP Ok so let me see if I’ve got this right… Step 1 is… ​ Step 2 is… Step 3 is… etc. Thank you so much for sharing your wisdom. MAIN SECTION 3: YOUR OFFER How we can do it together Let’s talk prices and how people can work with you… 1. What is your Product / Service Name 2. What’s included? Give me all the details 3. Why are these details important? a. PAIN if you don't. b. PLEASURE if you do.

4. What’s it worth? When you consider all the time and money you’ve put into developing this. And when you consider what it does for people, what do you reckon the true value of PRODUCT/SERVICE is? (Exorbitant number) 5. I agree. It’s easily worth that much. However that would be a hard sell and I know you’re here to help as many people as you can so what is your normal price… how much do you actually charge? Well that’s amazing value! Others charge way more than that and don’t deliver nearly as much. 6. Objections (problems with buying) & Bonuses (special inclusions) a. OBJECTION 1: A common problem people typically have with this kind of product or service. b. BONUS 1: Something extra special that you include that guarantees your people will not experience that problem. c. VALUE OF BONUS 1: How much is this bonus worth? d. OBJECTION 2: A common problem people typically have with this kind of product or service. e. BONUS 2: Something extra special that you include that guarantees your people will not experience that problem. f. VALUE OF BONUS 2: How much is this bonus worth? g. OBJECTION 3: A common problem people typically have with this kind of product or service. h. BONUS 3: Something extra special that you include that guarantees your people will not experience that problem. i. VALUE OF BONUS 3: How much is this bonus worth? 7. Total value: What is the total value of your product plus all the bonuses? 8. Special Offer: That’s amazing value, however, I’m going to put you on the spot and ask for a special deal for my people. So for people who have subscribed to the gamechanger podcast, what is your absolute bottom line, best price? And that includes all the bonuses…!? Wow that is so generous. Thank you. 9. Ok and just one more money question before we wrap up… For people who don’t have direct access that amount, do you offer finance or payment options or anything like that? a. Payment plans (3-6 months; same price) b. Finance (2-5 years; price plus interest but longer terms) c. Extra discount for people paying in full!