Magnetic New Marketing eClass Class #2 Fall 2010 Engagement - - PowerPoint PPT Presentation

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Jun 07, 2023 170 likes •422 views

Magnetic New Marketing eClass Class #2 Fall 2010 Engagement Review Overview of Magnetic New Marketing Attraction ==> Magnetic blog Homework Why You Want To Master Engagement Email marketing is the best way to nurture

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Magnetic New Marketing eClass

Class #2 Fall 2010

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Engagement

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Review

๏ Overview of Magnetic New Marketing ๏ Attraction ==> Magnetic blog ๏ Homework

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Why You Want To Master Engagement

๏ Email marketing is the best way to nurture positive

relationships with your prospects

๏ Email marketing allows you to have multiple

contacts with your prospects

๏ Email marketing builds a community around your

business

๏ Email marketing lets you screen out those who aren’t

your Ideal Customers

๏ Email marketing helps you build a real business

around your passion and expertise

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Email Marketing is your best engagement tool.

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Email Marketing Channels Cialdini

๏ Authority ๏ Reciprocity ๏ Liking ๏ Consistency & Commitment ๏ Social Proof ๏ Scarcity

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Magnetic Email Marketing Blueprint

1. Pick an email service provider.
2. Determine the purpose of your list.
3. Create a lead offer.
4. Create and embed the opt-in form.
5. Bring traffic to your opt-in form.
6. Deliver your offer.
7. Take care of your subscribers.
8. Monitor your results and tweak your campaigns.

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Step 1: Choose an email service provider

๏ Aweber ๏ Others?

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Step 2: Know the purpose of your list.

๏ Promote your own products ๏ Promote your services ๏ Promote affiliate products & services

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Step 3: Create a lead

ffer.

๏ Topic ๏ Format

E-course
Webinar/teleseminar
Audio/video
Physical products

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Step 4: Create and embed the opt-in form.

๏ Every page of your blog ๏ Special landing pages

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Step 5: Bring traffic to your opt-in form.

๏ Review Class #1 ๏ Sign up for Blog Traffic Experts Webinar Series: http://

www.BlogTrafficExperts.com

content
SEO
article marketing
guest blogging
social networking
video blogging
blog energizers

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Step 6: Deliver your

ffer.

๏ Autoresponder ๏ Physical products -> Fulfillment service

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Step 7: Monitor and tweak.

๏ Opt-in rates ๏ Click-through rates ๏ Split testing

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Common Challenges

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Challenge #1: Getting Optins

๏ Traffic ๏ Placement of opt-in form ๏ Lead offer ๏ Copywriting ๏ Popup

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Challenge #2: Getting Emails Opened

๏ Service provider ๏ Branding emails ๏ Subject lines ๏ Content ๏ Personality

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Challenge #3: Getting Results

๏ Message to market match ๏ Copywriting ๏ Consistency

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Challenge #4: Delivering Content

๏ Editorial calendar ๏ Market leadership ๏ Relationship

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Questions?

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What’s Possible?

๏ Bigger list ๏ List of fans ๏ Response from subscribers ๏ Bigger results

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Homework: Identify One Way To:

๏ Increase traffic to your opt-in form. ๏ Increase your opt-in rate. ๏ Improve the open and click-through rates of your

emails.

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Follow-up Questions: lexidesk@gmail.com

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