ConvertKit Rockstars Week 1 What is email marketing? Email - - PowerPoint PPT Presentation

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Mar 13, 2024 167 likes •282 views

ConvertKit Rockstars Week 1 What is email marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be

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ConvertKit Rockstars Week 1

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What is email marketing?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand

awareness. Marketing emails can be sent to a purchased lead list or a current customer
database. The term usually refers to sending email messages with the purpose of enhancing

a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

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Why is email marketing so effective?

It’s incredibly personal.
You don’t have to pay to play - once you’ve got a list.
You have control over your list.
Emails reach the intended people.
Email has much higher clicks and conversions than social media.
People generally want to see promotional information in their email, not on social

media, because there’s an understanding that they gave you permission to do that.

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More thoughts on email marketing

They may never give you money
You never know when they’ll buy
You’ll always have some people on your list who it makes no sense that they’re there

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Overview of email marketing in your business

Past
Present
Future

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Your email marketing past

How long have you had an email list?
Why did you first start your email list?
Has it always been a regular list, or did you ever use anything like Feedburner?
Did you switch from single/double opt-in in the past? Why?
Have you ever switched direction significantly in your business but kept the same list?
Why have people signed up to your list in the past (what former opt-ins have you had)?
Have you tried a variety of email styles in the past? (e.g. roundups, blog posts, only

when selling/launching, more storytelling, etc)

Have you switched email service provider - when and why?

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Your email marketing present

How many people are on your list right now?
Average open rate
Average click rate
Do you have any autoresponders/sequences for new subscribers set up? (e.g. welcome

sequence or free email course) What are the open/click rates like for those?

% Cold Subscribers
What type of people are on your list?
What are people’s options for signing up to your list right now? What opt-ins and

forms do you have?

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Your email marketing present (continued)

How many different types of people are on your list? What are those types? Why do

you have those different audiences?

How often do you email your list? (Has this increased or decreased over time?)
When you email your list - what sort of emails do you send them? (roundups, blog

posts, only when selling/launching, etc)

What funnels do you currently have? If I sign up on your site right now - what

happens? If I fall in love with you today, and I sign up everywhere, for everything I can find, what happens?

Is your list making you any money? If so, how?
Can people give you money straight away? If I go to your website now, can I pay you

for something?

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Your email marketing future

In an ideal world, how do you envisage your list/email marketing to be making you

money? Automated sales through a funnel, or a more ongoing relationship with your list where you email them regularly with a range of offers, or both?

What would you like your emailing style/personality to be? Why do you want it to be

like that?

How often would you like to be emailing your list?
Will you be selling all the time or will you have launches, or both?
How does your ideal audience like to receive email?
How are you regularly growing your list? How are you getting in front of new people?
What’s coming up in the next year that you need to be considering?

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Types of Traffic

Cold

(Not to be confused with Cold Subscribers)

Warm Hot

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Unaware Problem Aware Solution Aware Product Aware Most Aware

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What are you working with?

List of all current opt-ins
List of future opt-ins (that you could realistically create by end of June)
List of all current offers
List of future offers (that are planned for next 6 months)
What tools do you have? E.g. Leadpages, Gumroad, etc
Which opt-ins don’t make sense or aren’t working? Cross them off.
Which offers don’t make sense or you don’t love them? Cross them off (and/or take off

your website!)

Are there any software subscriptions that you could cancel?

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Week 1 Homework

Fill out the Week 1 workbook best you can
Post in the group with anything you found interesting or surprising

Please don’t get overwhelmed with this. If you’re struggling, even if it feels silly, post in the

group. This is not easy work, especially if you’re not used to taking stock of where you’re at.

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