ConvertKit Rockstars Week 1
What is email marketing? Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. ConvertKit Rockstars
Why is email marketing so effective? It’s incredibly personal. ● You don’t have to pay to play - once you’ve got a list. ● You have control over your list. ● Emails reach the intended people. ● Email has much higher clicks and conversions than social media. ● People generally want to see promotional information in their email, not on social ● media, because there’s an understanding that they gave you permission to do that. ConvertKit Rockstars
More thoughts on email marketing They may never give you money ● You never know when they’ll buy ● You’ll always have some people on your list who it makes no sense that they’re there ● Overview of email marketing in your business Past ● Present ● Future ● ConvertKit Rockstars
Your email marketing past How long have you had an email list? ● Why did you first start your email list? ● Has it always been a regular list, or did you ever use anything like Feedburner? ● Did you switch from single/double opt-in in the past? Why? ● Have you ever switched direction significantly in your business but kept the same list? ● Why have people signed up to your list in the past (what former opt-ins have you had)? ● Have you tried a variety of email styles in the past? (e.g. roundups, blog posts, only ● when selling/launching, more storytelling, etc) Have you switched email service provider - when and why? ● ConvertKit Rockstars
Your email marketing present How many people are on your list right now? ● Average open rate ● Average click rate ● Do you have any autoresponders/sequences for new subscribers set up? (e.g. welcome ● sequence or free email course) What are the open/click rates like for those? % Cold Subscribers ● What type of people are on your list? ● What are people’s options for signing up to your list right now? What opt-ins and ● forms do you have? ConvertKit Rockstars
Your email marketing present (continued) How many different types of people are on your list? What are those types? Why do ● you have those different audiences? How often do you email your list? (Has this increased or decreased over time?) ● When you email your list - what sort of emails do you send them? (roundups, blog ● posts, only when selling/launching, etc) What funnels do you currently have? If I sign up on your site right now - what ● happens? If I fall in love with you today, and I sign up everywhere, for everything I can find, what happens? Is your list making you any money? If so, how? ● Can people give you money straight away? If I go to your website now, can I pay you ● for something? ConvertKit Rockstars
Your email marketing future In an ideal world, how do you envisage your list/email marketing to be making you ● money? Automated sales through a funnel, or a more ongoing relationship with your list where you email them regularly with a range of offers, or both? What would you like your emailing style/personality to be? Why do you want it to be ● like that? How often would you like to be emailing your list? ● Will you be selling all the time or will you have launches, or both? ● How does your ideal audience like to receive email? ● How are you regularly growing your list? How are you getting in front of new people? ● What’s coming up in the next year that you need to be considering? ● ConvertKit Rockstars
Types of Traffic Cold Unaware (Not to be confused with Cold Subscribers) Problem Aware Warm Solution Aware Product Aware Most Aware Hot ConvertKit Rockstars
What are you working with? List of all current opt-ins ● List of future opt-ins (that you could realistically create by end of June) ● List of all current offers ● List of future offers (that are planned for next 6 months) ● What tools do you have? E.g. Leadpages, Gumroad, etc ● Which opt-ins don’t make sense or aren’t working? Cross them off. ● Which offers don’t make sense or you don’t love them? Cross them off (and/or take off ● your website!) Are there any software subscriptions that you could cancel? ● ConvertKit Rockstars
Week 1 Homework Fill out the Week 1 workbook best you can ● Post in the group with anything you found interesting or surprising ● Please don’t get overwhelmed with this. If you’re struggling, even if it feels silly, post in the group. This is not easy work, especially if you’re not used to taking stock of where you’re at. ConvertKit Rockstars
Recommend
More recommend
