10 Things I Wish Id Known About Blogging When I Started Your Host : - - PowerPoint PPT Presentation

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10 things i wish i d known about blogging when i started
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10 Things I Wish Id Known About Blogging When I Started Your Host : - - PowerPoint PPT Presentation

Mar 12, 2024 148 likes •1.32k views

10 Things I Wish Id Known About Blogging When I Started Your Host : Darren Rowse web : ProBlogger.net twitter : @ProBlogger facebook : facebook.com/problogger Our Webinar Hashtag is #PBWebinar All ProBlogger Books are just $10 USD until 7th

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Your Host: Darren Rowse web: ProBlogger.net twitter: @ProBlogger facebook: facebook.com/problogger

Our Webinar Hashtag is #PBWebinar

10 Things I Wish I’d Known About Blogging When I Started

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All ProBlogger Books are just $10 USD until 7th December Save 50-90% at - ProBlogger.net/learn

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To Be Notified of Future ProBlogger Webinars signup at ProBlogger.net/Webinars

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Your Host: Darren Rowse web: ProBlogger.net twitter: @ProBlogger facebook: facebook.com/problogger

Our Webinar Hashtag is #PBWebinar

10 Things I Wish I’d Known About Blogging When I Started

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My Story

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VOICE

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COMMUNITY

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My ‘Credentials’

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My ‘Credentials’

  • 20 jobs in 10 years
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My ‘Credentials’

  • 20 jobs in 10 years
  • None of them in social media/web
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My ‘Credentials’

  • 20 jobs in 10 years
  • None of them in social media/web
  • Bachelor of.... Theology
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My ‘Credentials’

  • 20 jobs in 10 years
  • None of them in social media/web
  • Bachelor of.... Theology
  • Half a Bachelor of Marketing
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My ‘Credentials’

  • 20 jobs in 10 years
  • None of them in social media/web
  • Bachelor of.... Theology
  • Half a Bachelor of Marketing
  • C grade average in English
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My ‘Credentials’

  • 20 jobs in 10 years
  • None of them in social media/web
  • Bachelor of.... Theology
  • Half a Bachelor of Marketing
  • C grade average in English
  • Incapable of making text BOLD for

3 months into my first blog

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My Early Blogs

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My Early Blogs

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My Early Blogs

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My Early Blogs

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10 Years Later...

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  • 5 million+ visitors a month

10 Years Later...

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  • 5 million+ visitors a month
  • 20 million page views a month

10 Years Later...

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  • 5 million+ visitors a month
  • 20 million page views a month
  • 350,000+ Social Network Connections

10 Years Later...

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  • 5 million+ visitors a month
  • 20 million page views a month
  • 350,000+ Social Network Connections
  • Team of 10

10 Years Later...

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  • 5 million+ visitors a month
  • 20 million page views a month
  • 350,000+ Social Network Connections
  • Team of 10
  • ProBlogger the Book

10 Years Later...

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  • 5 million+ visitors a month
  • 20 million page views a month
  • 350,000+ Social Network Connections
  • Team of 10
  • ProBlogger the Book
  • Forums - 230,000 members

10 Years Later...

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  • 5 million+ visitors a month
  • 20 million page views a month
  • 350,000+ Social Network Connections
  • Team of 10
  • ProBlogger the Book
  • Forums - 230,000 members
  • 15 eBooks

10 Years Later...

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  • 5 million+ visitors a month
  • 20 million page views a month
  • 350,000+ Social Network Connections
  • Team of 10
  • ProBlogger the Book
  • Forums - 230,000 members
  • 15 eBooks
  • ProBlogger Courses and Events

10 Years Later...

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Advanced Blogging Tips

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Advanced?

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Advanced?

  • Blogging isn’t really rocket science
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Advanced?

  • Blogging isn’t really rocket science
  • Successful bloggers are active - take

initiative, experiment

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Advanced?

  • Blogging isn’t really rocket science
  • Successful bloggers are active - take

initiative, experiment

  • Successful Blogging is usually the result of

consistent small actions over time

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In General...

Successful

Blogs

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Content

In General...

Successful

Blogs

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Content Community

In General...

Successful

Blogs

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Content Community Promotion

In General...

Successful

Blogs

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10 Things I Wish I Could Tell My 30 Year Old Self about Blogging

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  • 1. If you want it

to be a Business... Treat it as One

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  • 2. WHO you

want to Read Your Blog

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Knowing WHO you want to read your blog informs:

  • Content Strategy
  • Promotional Strategy
  • Community Strategy
  • Monetization Strategy
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Create Reader Profiles

also known as ‘Personas’ or ‘Avatars’

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Reader Profile #1

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Reader Profiles

  • Demographics
  • Needs/Challenges
  • How they Use the Web
  • Motivations for Reading
  • Experience Level
  • Dreams
  • Financial Situation
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  • Writers
  • Customer Support
  • Community Manager
  • Advertisers
  • Production Team

Reader Profiles are Useful for:

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Reader Surveys

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Reader Surveys

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Reader Polls

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Reader Polls

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  • 3. The Power of Email
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RSS 27% Email 73%

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Why I Use Email

  • It Drives Traffic
  • It Drives Profit
  • It Builds Community
  • It Builds the Brand
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Email drives traffic

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Email drives Profit

Ad Network Revenue

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Email drives Profit

Email Based Ad Sales

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Email drives Profit

Affiliate Promotions

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Email drives Profit

Sales of Products and Services

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Email drives Profit

Seasonal Promotions

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Email drives Profit

Where Our eBook Sales Come From

3% 3% 7% 87%

Email Blog Post Social Affiliates

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Email Builds Community

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Why I Use Email Marketing?

  • It Drives Traffic
  • It Drives Profit
  • It Builds Community
  • It Builds the Brand
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  • 4. The Power of

PopUps

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page visits per visitor

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  • 5. Create Something to Sell
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32% 12% 56%

Ad Networks Direct Ad Sales Affiliate Commissions

Earnings February 2009

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11% 10% 6% 26% 46%

eBooks Ad Networks Direct Ad Sales Continuity Affiliate Commissions

Earnings February 2011

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  • 6. Inform, Inspire and Interact

Successful

Blogs

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  • 6. Inform, Inspire and Interact

Inform

Successful

Blogs

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  • 6. Inform, Inspire and Interact

Inform Interact

Successful

Blogs

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  • 6. Inform, Inspire and Interact

Inform Interact Inspire

Successful

Blogs

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Inform

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Inspire

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Interact

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  • 7. Look for ‘SPARKS’
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Look for ‘Sparks’

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Look for ‘Sparks’

  • what gives

YOU energy? (dPS vs Printer Blog)

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Look for ‘Sparks’

  • what gives

YOU energy? (dPS vs Printer Blog)

  • what are readers gathering around? (31DBBB)
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Look for ‘Sparks’

  • what gives

YOU energy? (dPS vs Printer Blog)

  • what are readers gathering around? (31DBBB)
  • what are potential collaborators responding

to? (QldBlog)

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Look for ‘Sparks’

  • what gives

YOU energy? (dPS vs Printer Blog)

  • what are readers gathering around? (31DBBB)
  • what are potential collaborators responding

to? (QldBlog)

  • where is momentum growing?

(iphoneography)

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Look for ‘Sparks’

  • what gives

YOU energy? (dPS vs Printer Blog)

  • what are readers gathering around? (31DBBB)
  • what are potential collaborators responding

to? (QldBlog)

  • where is momentum growing?

(iphoneography)

  • what is God prompting you to do? (Tanzania)
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  • 8. Be Active
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What Action Will I take Today that Will Grow My Blog?

“Even if you’re on the right track, you’ll get run over if you just sit there” - Will Rogers

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Consistent Small Actions Can Have a Big Impact

  • content creation
  • community management
  • promotional activities

most of us do this already on some level

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But do we do it when it comes to monetization?

if you want it to BE a business.... treat it as a business

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Take the 15 Minutes a Day Challenge

it’s time to build some great blogging habits

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My 15 Minutes a Day Challenge

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challenge: put aside 15 minutes per day to do something connected to your blogging goals.

  • write an eBook/Book
  • contact potential advertisers
  • write emails for your auto-responder
  • create videos for a course
  • create a media kit and advertiser page
  • build a relationship with a charity that you want to support
  • develop an affiliate network to promote your existing product
  • develop a coaching/consulting service
  • start approaching other blogs to guest post for
  • plan an event (online or offline)
  • look at what other blogs in your niche are doing
  • <<insert your own action here>>
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  • 9. Do Good
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Amina Sharifu Hadija

Tanzanian Blog Project 2011

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Fistula Ward

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Eye Ward

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Orthopaedic Ward

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  • 10. Aim to have a BIG impact upon

those You Already Reach

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  • 11. Be

Yourself

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Questions?

Please submit your text questions and comments using the Questions Panel Note: We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all. Today’s presentation is being recorded and will be provided within 48 hours.

Your Participation

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All ProBlogger Books are just $10 USD until 7th December Save 50-90% at - ProBlogger.net/learn

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To Be Notified of Future ProBlogger Webinars signup at ProBlogger.net/Webinars